Innovating with Pretotyping: A Case Study of Miele and Horizon
Innovating with Pretotyping: A Case Study of Miele and Horizon
Presented by
Language
English
Join us for an exciting session on how Miele is leveraging Pretotyping to test product ideas faster and more effectively. Learn how Horizon’s tools are transforming product validation and accelerating Miele's innovation process.
This session will explore the power of Pretotyping, a method that enables companies to validate product decisions before investing in full development. Daniel Putsche, Co-Founder of Horizon, and Dr. Ina Nordsiek, Director of Intrapreneurship at Miele and Manging Director of Miele’s Business Incubator Pioneering GmbH, will discuss the application of Pretotyping in Miele's product development process, showcasing real-life examples and results. This session will also cover how Horizon’s platform has enhanced the speed and accuracy of these tests, enabling Miele to make informed decisions on new products and strategic product decisions.
Key Takeaways:
- Learn how Pretotyping helps companies test product ideas with minimal investment, reducing risk and enhancing decision-making.
- Discover how Horizon’s innovative platform supports rapid, data-driven product validation, leading to faster time-to-market.
- Gain insight into Miele’s journey of applying Pretotyping to real product ideas, and see tangible results that inform the company's innovation strategy.
About Horizon:
Horizon is a B2B SaaS that helps innovation, product, and consumer insight teams predict market success for strategic product decisions, pre-market. Leading companies and brands such as BSH, ALH Group, Bosch, Babbel, Hansgrohe, Liebherr and Louis have already made Horizon an integral part of their decision-making processes.
Horizon is a B2B SaaS that helps innovation, product, and consumer insight teams predict market success for strategic product decisions, pre-market. Leading companies and brands such as BSH, ALH Group, Bosch, Babbel, Hansgrohe, Liebherr and Louis have already made Horizon an integral part of their decision-making processes.