Daniel Putsche

Daniel Putsche is a serial entrepreneur with extensive experience in sales, marketing, and technology. Horizon is his third company, revolutionizing the validation of strategic product decisions through real consumer data. As the founder and CEO of this B2B SaaS company, he helps companies and brands avoid costly misinvestments and accurately assess market potential. His work as a digital entrepreneur has earned him multiple awards, including "Best of Consulting" in Strategy & Innovation and Technology (WirtschaftsWoche), the "Startup marktforschung.de" award, the "Pioneer Award" from BSH, and the "Pioniergeist Award 2024" from the state Rhineland-Palatinate."

Sessions

9 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Innovating with Pretotyping: A Case Study of Miele and Horizon
Join us for an exciting session on how Miele is leveraging Pretotyping to test product ideas faster and more effectively. Learn how Horizon’s tools are transforming product validation and accelerating Miele's innovation process.
Speakers I. Nordsiek (Miele), D. Putsche (Horizon)
Language: English