Yoon Ho Choi

Yoon Ho Choi is Global Head of Partnership & Alliance for Samsung Electronics' Digital Appliances business and President & Chair of the Board of the Home Connectivity Alliance (HCA). He leads Samsung's global ecosystem strategy and strategic partnerships, accelerating AI-powered connected services and new ecosystem business models. As President of HCA, he has led the alliance's expansion into a global interoperability standard representing the majority of the world's leading appliance manufacturers, driving industry collaboration across connected home, energy management, and insurance. Yoon Ho works at the intersection of AI, connected devices, and ecosystems to create new business models that deliver value for consumers and industry alike.