6 Sep 2026 – 13:30 – 30 min
Location: Expert Talks (Hall 26c)
Format: Fireside Chat

FROM AUDIO to SMART HEALTH- Brian Larsen, Founder, Nordio Agency

If you are looking for go-to-market plans, brand and marketing strategies, award-winning product launches, sales implementations, and direct sell-in contracts to key partners and retailers around the world, this session with industry veteran Brian Larsen will highlight his experiences in audio, FMCG, and personal health care.

Speakers
Brian Larsen
Commercial Director, Nordic Agency
Track: Retail & Future of Commerce
Language: ENGLISH
Access: Trade Visitors Only

This session explores the experience of Brian Larsen, Founder of the Nordio Agency ApS, based in Copenhagen. For 20 years, Brian has developed successful go-to-market plans, brand and marketing strategies, multiple award-winning product launches, sales implementations and direct
sell-in contracts to key partners and retailers around the world.

Most recently he is working with a major Personal Health Care brand. We'll explore the go-to-market challenges of this fast-growing product category.

Key Takeaways:
Learn how to set up brand distribution and retail partners. Explore the sales and marketing strategies that can really win traction. Profit from the experience of a 20-year industry veteran. Gain insight into the personal health care markets.