Samsung Electronics Press Conference

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Language

English (no translation available)

Access: Invitation Only

At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.