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Top digital fitness trackers in 2023 with sector set to reach $68bn

18 Jan 2023 |

The digital fitness and well-being devices segment is forecast to reach US $68.01 bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023 to 2027) of 9.88%, resulting in a projected market volume of US $99.13 bn by 2027, according to figures from Statista.

A key device within the digital fitness and well-being sphere is the fitness tracker. Most models are wrist-based, though clip-ons and fitness-tracking rings are also popular. Products have also launched for children, including the Fitbit Ace 2, and even for pets, such as Fido. With digital fitness expecting a boost in 2023, IFA Newsroom has put together a selection of the top latest trackers according to their USP.

Best digital fitness tracker for monitoring health rate

When it comes to tracking heart rate, chest straps such as the Polar H10 are slightly more accurate than wrist-based technology as they are closer to the heart and measure its activity directly. While wrist-based alternatives operate via optical heart rate sensors which calculate your heart rate by shining light into your skin and measuring blood flow. 

Digital fitness watch

Credit: Polar H10

Best sports tracker

Sports fans require good accuracy when it comes to metrics, often with built in GPS without having to carry a smartphone. Not all waterproof trackers record swimming while runners often require a device that shows time, distance, pace, and lap time as a minimum.

The Fitbit Aria Air is a popular choice, sending the user’s weight directly to their account. While companies like Garmin and Polar are ideal for cyclists who want to track how many miles they pedal and the calories they burn versus monitoring their power and cadence. The brands also offer more advanced trackers that pair with additional bike equipment, like a cadence sensor.

Best digital fitness tracker for sleep

Digital fitness trackers specifically designed to record sleep generally watch for movement using a three-axis accelerometer to a more sensitive degree than they do during the day. Most devices offer graphs in their companion app that show the duration of your light, deep, and REM sleep. Some also track breathing overnight. Samsung Galaxy Watches are a popular choice with the added feature of tracking snoring. While the Sleep Number 360 Smart Bed is an alternative for those who do not like wearing a wrist strap to bed.

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