ELARABY Group is a leading global manufacturer and distributor of high-quality home appliances and consumer electronics. Founded in 1964 in Egypt, the company has built a solid reputation over six decades for delivering innovative, reliable products that serve the everyday needs of millions of households across Egypt, the Middle East, and Africa.
In 2023, ELARABY took a bold step forward in expanding its global presence by establishing ELARABY Germany GmbH, headquartered in Leipzig. This new subsidiary serves as the strategic and operational hub for ELARABY’s European operations. It reflects the Group’s long-term vision to grow in global markets and its commitment to offering European consumers locally tailored, high-quality home solutions. ELARABY Germany GmbH oversees production, distribution, and marketing, ensuring every aspect of the value chain is aligned with European standards, preferences, and expectations.
Through this platform, ELARABY Germany GmbH introduces three distinctive brands to the European market:
• TORNADO, launched in 2001, delivers practical appliances that simplify everyday life. Its products, including entertainment and kitchen solutions, are designed for reliability and ease of use, making them ideal for modern households.
• KAJITO, born from a collaboration between ELARABY and Japanese experts, brings premium home and lifestyle experiences inspired by Japanese innovation. From smart appliances to gaming and entertainment, KAJITO blends elegance, precision, and technology, transforming everyday moments into extraordinary ones.
• HELLER, founded in 1945 in Germany, evolved into a trusted name in heating and cooking. Now part of ELARABY Group, it brings together German engineering with Japanese expertise, delivering innovation, reliability, and global reach in home appliance manufacturing.
In 2023, ELARABY took a bold step forward in expanding its global presence by establishing ELARABY Germany GmbH, headquartered in Leipzig. This new subsidiary serves as the strategic and operational hub for ELARABY’s European operations. It reflects the Group’s long-term vision to grow in global markets and its commitment to offering European consumers locally tailored, high-quality home solutions. ELARABY Germany GmbH oversees production, distribution, and marketing, ensuring every aspect of the value chain is aligned with European standards, preferences, and expectations.
Through this platform, ELARABY Germany GmbH introduces three distinctive brands to the European market:
• TORNADO, launched in 2001, delivers practical appliances that simplify everyday life. Its products, including entertainment and kitchen solutions, are designed for reliability and ease of use, making them ideal for modern households.
• KAJITO, born from a collaboration between ELARABY and Japanese experts, brings premium home and lifestyle experiences inspired by Japanese innovation. From smart appliances to gaming and entertainment, KAJITO blends elegance, precision, and technology, transforming everyday moments into extraordinary ones.
• HELLER, founded in 1945 in Germany, evolved into a trusted name in heating and cooking. Now part of ELARABY Group, it brings together German engineering with Japanese expertise, delivering innovation, reliability, and global reach in home appliance manufacturing.