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Retail media and beyond—unlocking full-funnel advertising with Amazon Ads

01 Sep 2023
Main Stage Hall 21b
IFA Leaders Summit, Hall 21b, Main Stage
The retail media landscape is rapidly evolving and presents a real opportunity for advertisers, facilitating closed loop attribution and profound insights across both on-site and off-site retail channels. Every brand can build a retail media strategy to reach their audiences during their shopping journey and thereby ensure brand visibility, gain customer insights and ultimately drive sales. Amazon Ads' retail media proposition encompasses comprehensive full-funnel marketing solutions for all advertisers. Learn how Bosch brought its famous “Like a Bosch” campaign to life via innovative, full-funnel advertising by seamlessly reaching their audience during live sports streaming.
Speakers
Philipp Schilling, Head of Hardlines Ad Sales - Amazon Ads Germany
Rocco Bräuniger, Vice President, Country Manager for Amazon Germany
Holger Holzapfel, Head of Media Central Europe - BSH (Bosch)

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