02 Aug 2023

Sony joins forces with Fnatic for next-generation INZONE gaming gear

In a landmark collaboration, Sony Corporation has signed a multi-year partnership with Fnatic Ltd, a leading professional esports team based in London. This alliance involves the co-creation of INZONE, Sony's gaming gear brand, combining the technological prowess of both entities.

This strategic move is set to revolutionise the gaming arena by developing professional-grade gear that combines Sony's cutting-edge visual and audio technologies with the extensive gaming expertise of Fnatic's professionals.


Enhancing player experience through expert collaborative efforts

This collaboration ensures that Sony's product development teams will work hand-in-hand with Fnatic's professional players to conceptualise and enhance INZONE's offerings. As part of the partnership, Fnatic's professionals will conduct extensive product testing to provide feedback, allowing Sony to fine-tune the gear based on their expert insights. The objective is to deliver innovative gaming gear designed to lead players to victory in highly competitive games. Sony also plans to co-produce online content alongside Fnatic for the gaming community, aiming to deliver unique experiences for players and Fnatic fans alike.

Bridging technology and e-sports: a shared vision

Sony and Fnatic share a common vision - inspiring and empowering players to reach their full potential. This vision is fully supported by Sam Mathews, CEO of Fnatic, and Hiroshi Nakamura, Head of Personal Entertainment Business Unit for Sony Corporation. Both leaders expressed their excitement about the partnership and its potential to excite audiences and push boundaries in product development. As a long-term partner, Sony is keen to bring its technological innovation to the e-sports and gaming performance sector, significantly enhancing the gaming experience for over 30 million Fnatic fans worldwide.

Visitors to IFA Berlin 2023 can experience Sony's innovations firsthand on their booth: Hall 22 / Stand 302.

To register for IFA Berlin 2023, click here.

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