Reseller Park is growing to Europe’s leading B2B marketplace for CE and ICT distribution

IFA Reseller Park is expecting over 200 exhibitors and around 15,000 trade visitors this year 

From 4 to 8 September 2026, the Reseller Park will bring more than 200 exhibitors and around 15,000 trade visitors to IFA Berlin, the world’s largest event for consumer electronics, home appliances and future tech, thereby establishing itself as Europe’s leading B2B marketplace for distributors in the consumer electronics sector. This year, the IFA Reseller Park will occupy the entire Hall 27. From 2027, the Reseller Park will move to Hall 26, where it will be able to accommodate up to 260 exhibitors.

Founded 26 years ago, the B2B section at IFA offers an international business environment for distribution, retail, refurbishment, accessories, consumer electronics, IT, mobile and home appliances. Here, exhibitors can tap into new business areas both vertically and horizontally and, in particular, target the entire EU market. Founder and organiser Jan Nintemann attaches great importance to sustainability – both in the logistics of the Reseller Park itself and in the product range offered by exhibitors. Greentech and refurbishing are strategic priorities. The German IT and telecommunications distribution sector is also increasingly represented, with companies such as ENO Telecom, KOSATEC and Siewert & Kau.

New: Reseller Park is moving to Hall 26 for IFA 2027

From IFA 2027 onwards, Reseller Park will take place in an even larger area in Hall 26. The new hall offers around 15 per cent more space, meaning the number of exhibitors can rise to as many as 260. More than 200 companies have already expressed interest in a stand at Reseller Park 2027 – including around two-thirds international distributors and one-third Chinese greentech suppliers.

Interested companies can visit the sales team in the Rebooking Area at HUB27 during IFA 2026 to find out about stand allocations for the IFA Reseller Park 2027 and to book a stand.

IFA Reseller Park: How to successfully switch to European software

This year, Reseller Park is launching a new conference programme called ‘TechTalk @ Reseller Park’, which brings trade fair visitors and experts together for direct discussion. Over four days, there will be panel discussions on technical topics that are shaping the retail sector: retail, refurbishment, cyber security and smart living.

One key focus is the shift away from the services of large international tech conglomerates towards digitally sovereign and European alternatives – from operating systems, browsers, email and cloud services right through to messaging apps. This is an issue currently on the minds of many companies: what alternatives are available? And how can the switch be made in practice? These questions will be answered by experts from Digital Independence Day (DI.DAY) in further panel discussions.

Admission is subject to holding a valid IFA ticket. Further information and the programme can be found at: IFA Reseller Park 2026