From AI Ambition to Action: How MediaMarktSaturn Is Scaling AI
From AI Ambition to Action: How MediaMarktSaturn Is Scaling AI
AI only creates value when ambition turns into action. Discover how MediaMarktSaturn is moving from individual use cases towards scaling AI across the organization – and what we are learning along the way.
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Track: Retail & Future of Commerce
At MediaMarktSaturn, AI is moving from experimentation towards real application across the business. But turning the potential of AI into scalable impact requires more than technology – it means bringing together the right use cases, capabilities, processes and people. Bastian Sehnert shares MediaMarktSaturn’s journey from AI ambition to action, providing insights into how we are approaching AI at scale, what we have learned so far and what it takes to embed AI into the way a leading European retailer operates.