100Moments to Celebrate 100 Years

Your Guide to the Must-See Highlights of IFA

Welcome to 100Moments

We're excited to unveil our first 40 moments, showcasing the vibrant activations, unique experiences, and unforgettable moments leading up to and during IFA.

Loading
  • IFA Kick-off

    #01

    read more
    #01
    Bikini Berlin, Budapester Str. 38-50, 10787 Berlin
    27 Jun 2024
    We are excited to launch the IFA Kick-Off. Over two days at Bikini Berlin, the focus is on exhibitors and partners as they present their innovations to the press and selected influencers through inspiring keynotes and offer insights into the latest industry trends. We will hear from the likes of Samsung, BSH, ElectroLux, Miele, Dolby, Jura, Liebherr, and Teufel at this invite-only event.
  • Opening Gala: A Glittering VIP Experience

    #19

    read more
    #19
    05 Sep 2024
    The Opening Gala promises to be our most VIP experience yet: a glittering evening attended by the German Chancellor, celebrities and industry titans. The red carpet will be rolled out and we can't wait to raise our glasses to celebrate 100 years of IFA.  After a wonderful dinner and inspiring speeches, guests will enjoy a VIP experience at The Sommergarten with Bryan Adams. It'll be a night to remember!
  • Start-up Pitch Battles with Factory Berlin

    #05

    read more
    #05
    hub27, IFA Next
    07 Sep 2024 - 10 Sep 2024
    16:15 PM - 16:45 PM
    IFA Next is home to some of the world's most exciting start-ups and corporate innovation labs. In partnership with Factory Berlin, we'll  be hosting pitch battles as we seek to discover the next big product, solution or service that will change the way that we live, work or play!
  • The Content Creator Hub

    #07

    read more
    #07
    Hall 17
    06 Sep 2024 - 10 Jun 2024
    The Content Creator Hub is a brand new feature at IFA 2024. Located in the heart of the Photo, Video and Content Creation Zone, it will play host to masterclasses, workshops, photo opps and product demos. IFA-registered Influencers can also hang out at the 'Inner Circle' to create and edit content in a casual, well-equipped space. For social, tech and lifestyle enthusiasts the Content Creators Hub is the ultimate hotspot at IFA. Celebrity meet & greets incoming...
  • Merch Launch Party at SEEK

    #4

    read more
    #4
    STATION Berlin, Luckenwalder Strasse 4-6, 10963 B.
    02 Jul 2024
    Together with SEEK, the leading platform for contemporary fashion and lifestyle, we are hosting an exclusive launch party for our merchandise on 2 July.
  • Einstein Returns to IFA

    #11

    read more
    #11
    Entrance Messe North
    06 Sep 2024 - 10 Sep 2024
    In 1930, the great Albert Einstein opened IFA with an iconic speech celebrating the radio as the product of the divine curiosity and playful instinct of researchers who not only invented it, but brought this new form of communication to the people. In 2024, to celebrate 100 years of curious tech-lovers, and our new vision of Innovation for All, we are bringing him back to life with AR which is sure to ignite inspiration across all generations.
  • IFA Exclusive: Merchandise Collection

    #03

    read more
    #03
    02 Jul 2024
    IFA will be launching its very own range of exclusive merchandise on 2 July at Berlin Fashion Week! To celebrate our rebrand  there will be competitions, giveaways and parties where you can get your hands on exclusive pieces in the lead up and during IFA. 
  • IFA x Highsnobiety Rebranding

    #10

    read more
    #10
    At IFA, we believe birthdays deserve to be celebrated in style. So, in honour of our 100th anniversary, we launched a complete rebrand together with powerhouse Highsnobiety. Taking inspiration from the first colour TV, our new palette is bold, vibrant and modern, while our logo - designed by the great Helmut Lortz- has been simplified to offer greater recognition and flexibility. Starting with the website and extending to all kinds of merch, expect to be wow´d by our fresh new look.
  • IFA Sommergarten Live: Bryan Adams

    #15

    read more
    #15
    IFA Sommergarten
    05 Sep 2024
    16:30 PM
    Rockstar icon Bryan Adams will kick off the Sommergarten festival with an unforgettable set of chart-topping hits (Summer of '69, anyone?!). Join us for an epic night under the evening sky at this historic venue.  Get your Ticket
    IFA Sommergarten Live: Bryan Adams
  • Tagesspiegel Sustainability Summit

    #17

    read more
    #17
    10 Sep 2024
    13:30 PM - 17:00 PM
    Quite literally a hot topic, Sustainability is the undercurrent of every conversation around innovatation , impact and longevity. The German daily newspaper Der Tagesspiegel will host a profound panel discussion where experts, economists and thought-leaders will explore its present and its future. 
  • Keynote with the CEO of SharkNinja

    #6

    read more
    #6
    Main Stage, City Cube
    06 Sep 2024
    16:00 PM - 17:00 PM
    Mark A. Barrocas is the CEO of SharkNinja and a member of the company's board of directors. During his tenure, Mark has focused on leading SharkNinja‘s rapid product innovation, international expansion and continuous development of consumer insights and agile operations. Under Mark’s leadership, SharkNinja‘s business has expanded to 9 countries and 25 offices around the world. Join his keynote on Friday afternoon at IFA.
  • 6PM Festival

    #2

    read more
    #2
    IFA Sommergarten
    06 Sep 2024
    16:00 PM - 22:00 PM
    IFA is inviting one of the hottest fashion and music labels to host their own festival. Although the line-up will remain a secret until the show, this one-day festival is going to be an absolute sensation.   Get your Ticket
  • IFA ❤ Retail

    #9

    read more
    #9
    IFA is living and breathing with the Retail community in 2024. So far we've been at the EK Live Spring Fair, the KOOP Fair and the HEPT Roadshow with other upcoming events with EP, Telering and our presense at the Euronics Summer Convention (15-17 June). We are delighted to be hosting MediaSaturn and Telering conferences at IFA and watch this space for news of our Retailer Party in Berlin after hours!
  • IFA 100 years Exhibition

    #16

    read more
    #16
    Bikini Berlin, Budapester Str. 38-50, 10787 Berlin
    29 Jun 2024
    To celebrate our 100th birthday, we're curating our very own 100-year exhibition! Six artists will create exclusive pieces that represent the core focus of IFA over the years from Home Appliances to Home Entertainment and throughout Audio, Photo, Video, Content Creation. To celebrate our wonderful partners and exhibitors we will also showcase some of the most iconic and much loved products from throughout the ages.
    IFA 100 years Exhibition
  • Keynote with the CEO of MediaMarkt Saturn

    #12

    read more
    #12
    City Cube - IFA Main Stage
    06 Sep 2024
    11:15 AM - 12:15 PM
    Dr. Carsten Wildberger -  CEO of MediaMarktSaturn and CECONOMY AG since August 2021. He holds a doctorate in physics and, as a partner at the Boston Consulting Group, has advised companies in various industries on strategy and digitization topics. Dr. Wildberger has held international leadership positions at T-Mobile, Vodafone and Telstra. See his keynote on Friday morning.  
  • THE 13: Audio Feature at IFA

    #18

    read more
    #18
    Hall 13
    06 Sep 2024 - 10 Sep 2024
    To experience the transformative power of sound, we are building a performance stage in the beautiful Rotunda between the exhibition halls and the Sommergarten. In partnership with iconic berlin institutions, we will showcase how the best talent is using the latest audio technology through interactive DJ workshops, electrifying performances and exclusive networking opportunities. Watch this space for our artist line-up.
  • Handelsblatt AI Summit

    #14

    read more
    #14
    09 Sep 2024
    13:30 PM - 17:00 PM
    AI is undoubtedly the most promising and unpredictable topic in technology today. The Handelsblatt AI Summit will bring together experts, thought leaders and pioneers to discuss the huge opportunities, risks and overall impact on a global scale.
  • IFA Sommergarten Live: FAITHLESS, STEREO MC & KOSHEEN

    #08

    read more
    #08
    IFA Sommergarten
    07 Sep 2024
    16:30 PM - 22:00 PM
    For their first summer concert after an eight year break, Faithless returns to center stage, joined by Incognito, Stero MC’s, and Kosheen with  a lineup of hits to make you dance into the night. Get your Ticket
  • IFA goes Global

    #20

    read more
    #20
    This year, we are excited to announce Korea as our official Global Innovations Country Partner at IFA Next with collaborations throughout the summer leading up to and on-site at IFA. With press activations across Asia, including Japan, Taiwan and Korea, we are looking forward to strenghtening IFA's borderless commitment to amplifiying the impact of the greatest tech innovations worldwide. More details soon.
  • IFA Welcomes Olaf Scholz

    #13

    read more
    #13
    IFA Trade Showground
    05 Sep 2024
    IFA is honoured to welcome German Chancellor Olaf Scholz to the Opening Gala and a guided tour of the exhibition. As a leading platform for innovation and technology, IFA offers Chancellor Scholz a unique opportunity to engage with industry leaders and explore cutting-edge advances. This visit underlines the importance of technological progress in shaping Germany's future. 
  • IFA Influencer Club Launch - Calling all Content Creators!

    #21

    read more
    #21
    This year, creators get exclusive access to IFA 2024, where technology, innovation, and creativity converge. As a registered influencer, you'll be at the forefront of tech's future, exploring the latest advancements, connecting with industry leaders, and producing unique content for your audience. This unparalleled opportunity allows you to network with key players in the tech world, gain insider insights, and share behind-the-scenes moments with your followers. Ensure you don’t miss out on this ... Register as Creator
  • The Metal Hammer Awards rocks with IFA

    #28

    read more
    #28
    Uber Eats Music Hall
    31 Aug 2024
    The METAL HAMMER AWARDS are back! After a hiatus, Germany's premier award for heavy music returns on 31 August 2024, presented by IFA. Celebrating its eleventh edition, this iconic event will honor legends like Metallica, Slipknot, Slayer, and emerging stars. The night promises thrilling performances from Saltatio Mortis, Apocalyptica, and Lordi. This year marks a unique collaboration between IFA's 100th anniversary and METAL HAMMER's 40th anniversary. Tickets include a 50% discount for IFA entr ... Get your Tickets!
  • Keynote with the CEO of Vestel, Ergün Güler

    #24

    read more
    #24
    City Cube - Innovation Stage
    08 Sep 2024
    Ergün Güler, CEO of Vestel, is a visionary leader with a track record of driving innovation in consumer electronics. Under his leadership, Vestel has become a global powerhouse, renowned for cutting-edge technology and sustainability initiatives. Güler’s strategic acumen and commitment to excellence continue to propel Vestel to new heights. See his keynote on Sunday afternoon.
  • C/O Berlin x IFA: Utopia 2124 & Young Photographer of the Year

    #32

    read more
    #32
    C/O Berlin, Amerika Haus, Hardenbergstraße 22-24,
    01 Aug 2024 - 03 Aug 2024
    IFA and C/O Berlin present Utopia 2124, a workshop inviting participants to photograph symbols of what they wish to carry into the future. By merging photography with AI-driven tools, attendees create personalized and collective visions for 2124. Aimed at young people, this initiative combines digital photography basics with AI technology to visualize futuristic scenarios. The two best works will be showcased in a grand poster campaign around Berlin and at the IFA exhibition from September 6-10, ... Find out more
  • The Innovation Jungle with GlassDollar and Corporate Innovation Teams

    #25

    read more
    #25
    IFA Next (Hub27)
    06 Sep 2024 - 10 Jun 2024
    GlassDollar is a platform that connects startups with corporations to foster innovation and collaboration. They help large companies discover and partner with high-potential startups to solve specific challenges, drive growth, and implement new technologies. GlassDollar aims to bridge the gap between corporate needs and startup solutions, facilitating meaningful partnerships and accelerating business transformation.
  • IFA Supports SuperHeroes Ball (Christopher Street Day)

    #29

    read more
    #29
    26 Jul 2024
    19:00 PM
    In anticipation of Christopher Street Day in Berlin, on 26 July 2024, IFA joins hands with Superheroes Ball hosted by Father David Elle to celebrate the vibrant world of Ballroom, an epitome of individuality, freedom, and expression. With a rich history and unwavering belief in the unity of diversity and innovation, we are proud to be part of this space. Plus, all ticket sales will support the Riccardo Simonetti Initiative, championing equal rights and opportunities for all. Join us, transform y ...
    IFA Supports SuperHeroes Ball (Christopher Street Day)
  • NEURA Robitcs, Exclusive Cognitive Robot Demo

    #22

    read more
    #22
    IFA Next
    07 Sep 2024
    Neura Robotics, an industry leading AI start-up based in Munich will present and demo their cutting edge cognitive robots. The advancements that they are making represent a new era of human-machine collaboration and we can't wait to see this technology come to life at IFA.
  • Tuya Global Developer Summit (Europe)

    #33

    read more
    #33
    IFA Next (Hub 27), Dream Stage
    09 Sep 2024
    14:00 PM - 15:00 PM
    Join us at the Tuya Global Developer Summit (Europe) at IFA Berlin! Organized by Tuya Smart, this signature event highlights the powerful combination of AI and IoT in promoting a more sustainable lifestyle. Connect with industry leaders, explore cutting-edge smart technologies, and discover how innovative solutions can enhance efficiency and reduce environmental impact. Be part of the movement shaping the future of smart living in Europe! Visit event website
  • Funk-Otto and beyond: The life and work of Helmut Lortz

    #27

    read more
    #27
    Explore the legacy of Helmut Lortz through our exclusive interview with Armin Lindauer, a former student of Helmut Lortz the brilliant mind behind our iconic Funk-Otto Logo. Lindauer shares captivating insights about Lortz's impactful art and design philosophy, revealing the story behind the IFA logo and Lortz's influence on modern graphic design. Don’t miss this engaging tribute to a true visionary! Read the Article
  • Thomas K (Berlin's #1 Photographer) partners with IFA

    #23

    read more
    #23
    Thomas K (@Thomas_K) will be joining IFA's 100Yr marketing campaign promoting the show to Berlin's photography community. Watch this space for an announcement on Masterclasses at IFA.
  • Laifen Groundbreaking New Product Launch at IFA

    #34

    read more
    #34
    Laifen, a renowned leader in personal care appliances, will host a grand product launch event to unveil its industry-first innovation at IFA. Visit event website
  • Berlin DJ's Pan-Pot come to IFA

    #31

    read more
    #31
    THE 13 - Audio Feature
    06 Sep 2024
    We're super excited to host Pan-Pot, our very own Berlin-based techno duo and music producers Tassilo Ippenberger and Thomas Benedix. The German DJ's will be at IFA to meet and greet fans before playing an 'afterparty' set on Friday evening.
  • Alef Aeronautics to demo the world's first flying car!

    #30

    read more
    #30
    IFA Next, City Cube
    08 Sep 2024
    SpaceX- backed flying car startup Alef Aeronautics, will deliver a visionary presentation about the future of mobility and will demo a model of their flying car in IFA Next! Designed to drive on the street, take off vertically when needed and fly overhead above traffic this is a must see attraction of IFA.
  • AI Tech Trends Panel

    #26

    read more
    #26
    Handelsblatt AI Summit, City Cube, IFA Main Stage
    09 Sep 2024
    14:15 PM
    Dr. Julia Mann (Managing Director, RWTH AI Center), Annette Hamann (CIO, Beiersdorf) and  Laura Möller (Director, K.I.E.Z. and UNITE) will join Dr. Jan Kleibrink from Handelsblatt Research Institute for a hard hitting panel on AI-Tech-Trends. Each panelist will share perspectives on technological development through AI and its impact on the industry and society.
until IFA 2024! Buy your ticket now