Welcome to 100Moments
We're excited to showcase the vibrant activations, unique experiences, and unforgettable moments leading up to and during IFA.
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We are excited to launch the IFA Kick-Off. Over two days at Bikini Berlin, the focus is on exhibitors and partners as they present their innovations to the press and selected influencers through inspiring keynotes and offer insights into the latest industry trends. We will hear from the likes of Samsung, BSH, ElectroLux, Miele, Dolby, Jura, Liebherr, and Teufel at this invite-only event.
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The Opening Gala promises to be our most VIP experience yet: a glittering evening attended by the German Chancellor, celebrities and industry titans. The red carpet will be rolled out and we can't wait to raise our glasses to celebrate 100 years of IFA. After a wonderful dinner and inspiring speeches, guests will enjoy a VIP experience at The Sommergarten with Bryan Adams. It'll be a night to remember!
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IFA Next is home to some of the world's most exciting start-ups and corporate innovation labs. In partnership with Factory Berlin, we'll be hosting pitch battles as we seek to discover the next big product, solution or service that will change the way that we live, work or play!
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The Content Creator Hub is a brand new feature at IFA 2024. Located in the heart of the Photo, Video and Content Creation Zone, it will play host to masterclasses, workshops, photo opps and product demos. IFA-registered Influencers can also hang out at the 'Inner Circle' to create and edit content in a casual, well-equipped space. For social, tech and lifestyle enthusiasts the Content Creators Hub is the ultimate hotspot at IFA. Celebrity meet & greets incoming...
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Together with SEEK, the leading platform for contemporary fashion and lifestyle, we are hosting an exclusive launch party for our merchandise on 2 July.
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In 1930, the great Albert Einstein opened IFA with an iconic speech celebrating the radio as the product of the divine curiosity and playful instinct of researchers who not only invented it, but brought this new form of communication to the people. In 2024, to celebrate 100 years of curious tech-lovers, and our new vision of Innovation for All, we are bringing him back to life with AR which is sure to ignite inspiration across all generations.
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IFA will be launching its very own range of exclusive merchandise on 2 July at Berlin Fashion Week! To celebrate our rebrand there will be competitions, giveaways and parties where you can get your hands on exclusive pieces in the lead up and during IFA.
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At IFA, we believe birthdays deserve to be celebrated in style. So, in honour of our 100th anniversary, we launched a complete rebrand together with powerhouse Highsnobiety. Taking inspiration from the first colour TV, our new palette is bold, vibrant and modern, while our logo - designed by the great Helmut Lortz- has been simplified to offer greater recognition and flexibility. Starting with the website and extending to all kinds of merch, expect to be wow´d by our fresh new look.
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Rockstar icon Bryan Adams will kick off the Sommergarten festival with an unforgettable set of chart-topping hits (Summer of '69, anyone?!). Join us for an epic night under the evening sky at this historic venue. Get your Ticket)
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Quite literally a hot topic, Sustainability is the undercurrent of every conversation around innovatation , impact and longevity. The German daily newspaper Der Tagesspiegel will host a profound panel discussion where experts, economists and thought-leaders will explore its present and its future.
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Mark A. Barrocas is the CEO of SharkNinja and a member of the company's board of directors. During his tenure, Mark has focused on leading SharkNinja‘s rapid product innovation, international expansion and continuous development of consumer insights and agile operations. Under Mark’s leadership, SharkNinja‘s business has expanded to 9 countries and 25 offices around the world. Join his keynote on Friday afternoon at IFA.
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IFA is inviting one of the hottest fashion and music labels to host their own festival. Although the line-up will remain a secret until the show, this one-day festival is going to be an absolute sensation. Get your Ticket
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IFA is living and breathing with the Retail community in 2024. So far we've been at the EK Live Spring Fair, the KOOP Fair and the HEPT Roadshow with other upcoming events with EP, Telering and our presense at the Euronics Summer Convention (15-17 June). We are delighted to be hosting MediaSaturn and Telering conferences at IFA and watch this space for news of our Retailer Party in Berlin after hours!
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To celebrate our 100th birthday, we're curating our very own 100-year exhibition! Eight artists will create exclusive pieces that represent the core focus of IFA over the years from Home Appliances to Home Entertainment and throughout Audio, Photo, Video, Content Creation. To celebrate our wonderful partners and exhibitors we will also showcase some of the most iconic and much loved products from throughout the ages. Exhibition can be visited in Berlin from 29 of June. Find out more)
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Dr. Karsten Wildberger - CEO of MediaMarktSaturn and CECONOMY AG since August 2021. He holds a doctorate in physics and, as a partner at the Boston Consulting Group, has advised companies in various industries on strategy and digitization topics. Dr. Wildberger has held international leadership positions at T-Mobile, Vodafone and Telstra. See his keynote on Friday morning.
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To experience the transformative power of sound, we are building a performance stage in the beautiful Rotunda between the exhibition halls and the Sommergarten. In partnership with iconic berlin institutions, we will showcase how the best talent is using the latest audio technology through interactive DJ workshops, electrifying performances and exclusive networking opportunities. Watch this space for our artist line-up.
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AI is undoubtedly the most promising and unpredictable topic in technology today. The Handelsblatt AI Platform will bring together experts, thought leaders and pioneers to discuss the huge opportunities, risks and overall impact on a global scale.
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For their first summer concert after an eight year break, Faithless returns to center stage, joined by Incognito, Stero MC’s, and Kosheen with a lineup of hits to make you dance into the night. Get your Ticket
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This year, we are excited to announce Korea as our official Global Innovations Country Partner at IFA Next with collaborations throughout the summer leading up to and on-site at IFA. With press activations across Asia, including Japan, Taiwan and Korea, we are looking forward to strenghtening IFA's borderless commitment to amplifiying the impact of the greatest tech innovations worldwide. More details soon.
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IFA is honoured to welcome German Chancellor Olaf Scholz to the Opening Gala and a guided tour of the exhibition. As a leading platform for innovation and technology, IFA offers Chancellor Scholz a unique opportunity to engage with industry leaders and explore cutting-edge advances. This visit underlines the importance of technological progress in shaping Germany's future.
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This year, creators get exclusive access to IFA 2024, where technology, innovation, and creativity converge. As a registered influencer, you'll be at the forefront of tech's future, exploring the latest advancements, connecting with industry leaders, and producing unique content for your audience. This unparalleled opportunity allows you to network with key players in the tech world, gain insider insights, and share behind-the-scenes moments with your followers. Ensure you don’t miss out on this exciting experience— secure your backstage pass with the chance to meet celebrity guests at IFA. Register as Creator
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The METAL HAMMER AWARDS are back! After a hiatus, Germany's premier award for heavy music returns on 31 August 2024, presented by IFA. Celebrating its eleventh edition, this iconic event will honor legends like Metallica, Slipknot, Slayer, and emerging stars. The night promises thrilling performances from Saltatio Mortis, Apocalyptica, and Lordi. This year marks a unique collaboration between IFA's 100th anniversary and METAL HAMMER's 40th anniversary. Tickets include a 50% discount for IFA entry. Don't miss out on this epic celebration Get your Tickets!
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Ergün Güler, CEO of Vestel, is a visionary leader with a track record of driving innovation in consumer electronics. Under his leadership, Vestel has become a global powerhouse, renowned for cutting-edge technology and sustainability initiatives. Güler’s strategic acumen and commitment to excellence continue to propel Vestel to new heights. See his keynote on Sunday afternoon.
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IFA and C/O Berlin present Utopia 2124, a workshop inviting participants to photograph symbols of what they wish to carry into the future. By merging photography with AI-driven tools, attendees create personalized and collective visions for 2124. Aimed at young people, this initiative combines digital photography basics with AI technology to visualize futuristic scenarios. The two best works will be showcased in a grand poster campaign around Berlin and at the IFA exhibition from September 6-10, 2024, with an award ceremony in the IFA Summer Garden. Find out more
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GlassDollar is a platform that connects startups with corporations to foster innovation and collaboration. They help large companies discover and partner with high-potential startups to solve specific challenges, drive growth, and implement new technologies. GlassDollar aims to bridge the gap between corporate needs and startup solutions, facilitating meaningful partnerships and accelerating business transformation.
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Be part of a unique experience! IFA and the SUPERHEROES BALL by Father David Elle bring the breathtaking world of the ballroom to the stage - a symbol of individuality, freedom and expression. With our long tradition and strong commitment to diversity and innovation, we are delighted to support this unique event. Your Ballroom ticket is also a free day pass to IFA from 6 - 10 September. 100% of the ticket proceeds will go to the Riccardo Simonetti Initiative e.V., which campaigns for equal rights and opportunities for all. Come and celebrate with us an unforgettable evening full of glitz, glamour, community, friends and unforgettable moments Get your Ticket
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Neura Robotics, an industry leading AI start-up based in Munich will present and demo their cutting edge cognitive robots. The advancements that they are making represent a new era of human-machine collaboration and we can't wait to see this technology come to life at IFA.
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Join us at the Tuya Global Developer Summit (Europe) at IFA Berlin! Organized by Tuya Smart, this signature event highlights the powerful combination of AI and IoT in promoting a more sustainable lifestyle. Connect with industry leaders, explore cutting-edge smart technologies, and discover how innovative solutions can enhance efficiency and reduce environmental impact. Be part of the movement shaping the future of smart living in Europe! Weitere Informationen
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Explore the legacy of Helmut Lortz through our exclusive interview with Armin Lindauer, a former student of Helmut Lortz the brilliant mind behind our iconic Funk-Otto Logo. Lindauer shares captivating insights about Lortz's impactful art and design philosophy, revealing the story behind the IFA logo and Lortz's influence on modern graphic design. Don’t miss this engaging tribute to a true visionary! Read the Article
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Thomas K (@Thomas_K) will be joining IFA's 100Yr marketing campaign promoting the show to Berlin's photography community. Watch this space for an announcement on Masterclasses at IFA.
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Laifen, a renowned leader in personal care appliances, will host a grand product launch event to unveil its industry-first innovation at IFA. Visit event website
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We're super excited to host Pan-Pot, our very own Berlin-based techno duo and music producers Tassilo Ippenberger and Thomas Benedix. The German DJ's will be at IFA to meet and greet fans before playing an 'afterparty' set on Friday evening.
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SpaceX- backed flying car startup Alef Aeronautics, will deliver a visionary presentation about the future of mobility and will demo a model of their flying car in IFA Next! Designed to drive on the street, take off vertically when needed and fly overhead above traffic this is a must see attraction of IFA.
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Dive deeper into the Handelsblatt AI Summit programme - the full programme will be available on the programme page soon. IFA Programme
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During Berlin Fashion Week, IFA proudly partnered with "202030 – THE BERLIN FASHION SUMMIT" on 2-3 July. The event was held within the IFA 100 Years Exhibition at Bikini Berlin, blending the spirit of innovation and style seamlessly. In his opening remarks, our CEO Leif Lindner highlighted the unique fusion of fashion, art, and Innovation For All. Fashion's commitment to sustainability, a crucial value in both the fashion and technology sectors, was a central theme. The summit showcased how sustainable fashion and the circular economy benefit everyone – from visitors and partners to the media and exhibitors. This partnership reflected more than just a trade show; it embodied a cultural convergence, showcasing our shared dedication to sustainability and innovation.
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Considered "one of the most promising emerging artists" by Hypebeast and "the future of hip-hop" by Vogue magazine, Kelvyn Colt is at the forefront of the new wave of relevant European hip-hop artists. In 2019 kelvyn Colt began to make a name for himself in the music scene and has ever since become a household name, touring sold out shows across Europe, Asia and the US. Kelvyn Colt's lyrics touch on various social and socio-critical topics, like mental health, self-care and his view on masculinity. Apart from his music, Colt is artistically involved in various other forms as a multi-sensory artist. He conceptualizes and directs his own music videos, designs his own merchandise, and creates custom fragrances for the venues of his live shows. The artist is also known for his sense of fashion and has collaborated with luxury brands such as Louis Vuitton, Cartier,and more in the past. You can see Kelvyn at IFA Sommergarten at NO EXTRA CHARGE.
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"Frozen Music 3D Printed Art" at IFA Next showcases a unique collaboration between curator Andreas Vierziger and award-winning costume designer Julia Koerner. This stunning art piece will be created from a music composition performed by the Berlin Philharmonic, transforming sound into a tangible 3D printed sculpture. The installation highlights the fusion of cutting-edge technology and creative artistry, offering a captivating visual and auditory experience. This exclusive showcase is a must-see for art and technology enthusiasts alike.
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IFA Global Markets at STATION Berlin is Europe’s premier B2B sourcing platform for consumer and home electronics. Featuring 1,200 exhibitors and over 8,500 trade visitors, this event connects OEMs, ODMs, OBMs, suppliers, manufacturers, and emerging brands from around the world. Trade visitors enjoy complimentary entry with pre-registration or IFA tickets. New Zones and Showcases in 2024 include the New & Emerging Brand Zone, highlighting innovations and offering unique business opportunities for distributors and retailers. The 5 Delicate Products Zone will showcase home appliances, smart living, mobile electronics, audio and video, energy, and power. We look forward to seeing you there.
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Julia Koerner, the acclaimed costume designer for Black Panther, will be discussing 3D printing and the journey to winning an Academy Award for Costume Design. Known for her innovative work that merges architecture, product design, and fashion, Koerner's designs have been featured in museums and worn by celebrities. This session will provide valuable insights into her creative process and the future of costume design. Don’t miss the opportunity to learn from one of the industry's leading figures.
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The countdown to our Viva la IFA podcast series has begun!We're gearing up to bring you a series of insightful discussions featuring a lineup of distinguished guests. Topics will span trade, diversity, sustainability, real estate, and more. Join us as we hear from: Leif Lindner, CEO of IFA Management GmbH Peter Zyprian, IFA Retail Ambassador Mali M. Baum, Chairwoman of the Advisory Board of IFA NEXT Axel Kniehl, Managing Director Marketing & Sales at Miele Tune in to hear their unique perspectives on the latest trends and innovations. Don't miss out on this exciting journey—stay tuned for an engaging and informative series!
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Clubcommission has partnered with IFA for THE 13 Audio Feature, showcasing Berlin's vibrant club scene. The collaboration includes panel talks on the current state of Berlin's clubs with network members, club operators, experts, and politicians. Under the theme "Innovative Berlin - What Conditions Do We Need to Keep the City Creative?", discussions will cover area development at the old TXL airport, mental health in clubs, and noise protection. The event also features a music program and master classes with renowned Berlin DJs, highlighting innovative ideas and projects to maintain Berlin's creative spirit.We are excited to present innovative ideas and projects with IFA, reinforcing Berlin's status as a creative metropolis.
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Innovation for All - And when we say All, we mean it. IFA is committed to creating a diverse, inclusive environment where everyone, regardless of gender, identity, origin, religion, language, or disability, can thrive. Read how we foster innovation and inclusion in our full statement. Read statement
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The kitchen is the heart of the home - a place where family and friends come together. DEUTSCHLAND KOCHT, initiated by BOSCH and nobilia, celebrates the joy of healthy, regional and sustainable enjoyment. After exciting preliminary decisions, the grand finale will take place at the IFA. Here, the best amateur chefs will compete against each other and present their creations to a high-calibre jury, including food bloggers Sally and Ayse. Experience live how regional ingredients and culinary creativity take centre stage, and we are delighted about the extended partnership.
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Join us on Sunday morning for a live episode podcast with Maximilian Pollux. Once an intensive offender who spent 10 years in prison, Pollux now mentors young people as an anti-violence trainer. In his podcast, he discusses various crimes, criminals, and life in prison, providing unique insights and educating the public about the consequences of a criminal lifestyle. Don’t miss this gripping live event at IFA.
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IFA 100 Years The Exhibition at Bikini Berlin celebrates IFA's rich history and exciting future through the eyes of eight talented Berlin-based artists, each focusing on a different theme. Among the groundbreaking tech exhibits, one highlight is the IFA AI Avatar Feature. At this exhibit, visitors can create their very own AI Avatar based on their interests in the technology field using the IFA-Avatar-Generator. The exhibition is open until 17 August, from Monday to Saturday, 11:00 - 19:00. Share your experience on-site using: #ArtMeetsTech #IFA100Years #100YearsTheExhibition
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Join Kristian Costa-Zahn, Head of Culture at ARD, on Friday afternoon for a keynote on the evolution of content from Millennials to Gen Z. As Program Managing Director and Head of Content at ARD Kultur since February 2022, he oversees streaming formats for ARD Mediathek and ARD Audiothek. With extensive experience as Creative Director at Banijay LAB, Brainpool Live Artist & Brand, and Director of Creation & Innovation at Endemol Shine Beyond, Costa-Zahn has developed award-winning digital projects since 2001. His work has earned accolades, including New York Festivals awards and an International Emmy. Gain valuable insights from a content expert.
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Auracast™ broadcast audio is a new Bluetooth® capability that enables an audio transmitter to broadcast audio to an unlimited number of receivers. Auracast™ will enable exciting new audio experiences that will enhance the way we engage with each other and the world around us. The Auracast™ Experience is a global series of immersive demonstration events that allow visitors to experience how Auracast™ broadcast audio will help you share your audio, unmute your world, and hear your best at the places you go. The event will make its German debut at IFA 2024 where attendees will encounter a few of the ways we'll soon be able to experience Auracast™ broadcast audio in our everyday life.
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The tech industry's innovations are driven by connectivity and digitalization, with cybersecurity gaining increasing importance. At the Federal Office for Information Security (BSI) stand, Staatssekretär Dr. Markus Richter will engage with industry representatives to discuss the benefits of the IT security label and present key findings from the 2024 Cybersecurity Monitor, focusing on smart home security. The Cybersecurity Monitor provides insights into the information and protection behavior of the population. The BSI security label guides consumers and makes cybersecurity a selling point. The shared goal: to make everyday digital life secure and trustworthy.
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The podcast 'Die Sprechstunde mit Flo, Olli & Paul' delivers 360° entertainment with a mix of quizzes, party games, cooking and quiz shows, sports and events such as Loot for the World and Alle Neune. Join them for an hour of fun and engaging content that promises to entertain and inspire.
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Fresco's Cocktail Hour invites industry leaders, media and smart cooking enthusiasts to enjoy a tasty tipple or two while experiencing live demos of our latest kitchen innovations. Enjoy delicious bites, handcrafted cocktails, and great conversation. It's a perfect opportunity for fun, chatter, and seeing the future of smart kitchens up close. Don’t miss out on an evening dedicated to innovation, connection, and the flavors of Fresco!
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VoxMail are delighted to announce the release of our latest transcription and translation engine in our customer support contact tool. We are conducting live demonstrations of this at our booth and running a competition to invite people to test our AI model's knowledge of languages. If you speak a language that our contact tool cannot automatically recognise, transcribe & translate, we are giving away a full year of VoxMail for free! We welcome people to join us at our booth, and we will be running these live demonstrations throughout each day of IFA.
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Join us for a dynamic discussion on the resurgence of vinyl in electronic music and its impact on the industry. Moderated by Sven Schäfer CEO from Faze Mag, the panel will feature insights from renowned artists Pan-Pot and Roberto Walcher, Store- and Marketing Manager at HHV Records. Two other industry experts will be announced shortly. Stay tuned for updates on our program page.
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While the adoption of AI in the commercial sector is booming, AI and Data Science are barely applied for solving major environmental, humanitarian, and social problems. Mainly, it is because NGOs that work on these problems struggle to adopt new technologies like AI and have barely access to skilled AI and Data Science Professionals. Join this talk, where we will focus on several use cases of how AI can help tackle the world's humanitarian and environmental problems, and how we can help the nonprofit sector apply AI for the benefit of all by creating a strong network of volunteer AI professionals.
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The IFA Kids Contest 2024 - Future Workshop invites children aged 9 to 14 from Berlin-Brandenburg to envision the technological future of 2050. Participants are encouraged to unleash their creativity, either solo or in pairs, by creating pictures and videos on this theme. Whether it’s a collage of future tech, a news report on "current" events, a depiction of a typical school day, or an overview of upcoming inventions, the possibilities are endless. Learn More & Participate
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Experience the future of eye comfort with the world’s first commercial auto-focus eyewear! Visit ViXion’s booth at IFA to try our flagship model, ViXion01, and say goodbye to eye strain from squinting at maps, flyers, and signs. While your eyes relax, take on our auto-focus advantage challenges: assemble a mini-block set with speed and precision, read a tiny book with ease, and spot your friends from afar. No matter where you look or how you see, ViXion01 will ensure your IFA experience stays in focus, always.
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In the Hama Sound Lounge you can enjoy live performances by up-and-coming artists such as Chelo, Revelle and Lina Maly. These talents of the German music scene offer a varied programme, complemented by panel discussions and meet & greets. The outstanding sound of the live acts will be enhanced by the use of powerful Hama Bluetooth speakers and ANC headphones in the cosy lounge. Look forward to the perfect mix of captivating music and interactive audio technology in the Hama Sound Lounge.
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