IFA Media Kit

IFA Berlin is run by IFA Management GmbH – a joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world’s leading independent event organizers.

Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more start-ups and innovative products to the event. The new partnership will invest in features, new experiences, and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.  

Leif Lindner is the appointed new Managing Director of IFA Management GmbH since 1 October 2023 and he will be in charge of planning and implementing IFA Berlin 2024, along with co-Managing Director Jörg Arntz. This move highlights the company’s focus on long-term planning and innovation in the trade show industry. Leif Lindner’s extensive industry knowledge, sales experience, and leadership skills will strengthen IFA’s position as the leading global trade show.

Leif Lindner brings more than 25 years of industry expertise, including a significant tenure at Samsung Electronics Germany. His experience in multicultural settings and his wide industry network is a valuable assets in his role as Managing Director.

CEO at IFA Berlin

Leif Lindner

Leif Lindner is the appointed new CEO of IFA Management GmbH from 1 October 2023. This move highlights the company’s focus on long-term planning and innovation in the trade show industry. Leif Lindner’s extensive industry knowledge, sales experience, and leadership skills will strengthen IFA’s position as the leading global trade show.

He succeeded Oliver Merlin who has been leading the company on an interim basis. Oliver Merlin, along with co-Managing Director Jörg Arntz, will continue overseeing the planning and execution of the 2023 edition, while Leif Lindner will take charge of planning and implementing IFA Berlin 2024.

Leif Lindner brings more than 25 years of industry expertise, including a significant tenure at Samsung Electronics Germany. His experience in multicultural settings and his wide industry network is a valuable assets in his role as Managing Director.

IFA CEO Leif Lindner

Press Images on flickr

 

gfu logo

In 1973, 11 leading companies in the consumer electronics industry founded gfu in Germany. gfu publishes market figures, consumer studies and industry surveys - and is the trademark holder of IFA. Sara Warneke, who has been working in the industry for more than 10 years, is the Managing Director of gfu Consumer & Home Electronics GmbH. "I am delighted that with IFA Management GmbH we have been able to establish a dynamic company that will ensure IFA remains a leading trade show and innovation platform focused on the future. Our wish, and that of our shareholders, is that IFA becomes a brand that peaks at the event in Berlin in September and provides momentum for all the industry sectors involved throughout the year."

clarion logo

Clarion organises both live and digital events every year, attracting buyers with spending and decision-making power who are looking for solutions and innovations to help move their businesses forward. Putting them in contact with the providers of these solutions, and with each other, is the overriding objective, always. Clarion invests heavily in the management of IFA and its team to create a dynamic, forward-thinking and digital culture. 

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