IFA Moments | IFA Innovation For All

Get ready for the return of IFA Moments, where cultural relevance meets product innovation.

IFA Moments 2025 – expanding what’s possible

From brand storytelling and product showcases to creator-led experiences – IFA Moments continues to grow as the space where innovation meets culture and technology connects with community.
And there’s more to come.

IFA x Fotografiska Emerging Berlin, Connecting berlin & Exhibition Takeover

Emerging Berlin: A year of photography, tech, and culture in motion at Fotografiska.

Into the immersive: How XR & agentic AI shape our digital now

XR and AI redefine media – Karina Kogan on how brands keep up.

Your city. Your vision – with Sony & Thomas Kakareko

Sony Street Contest: Urban photo and film showcasing real city life at IFA Berlin 2025.

WGSN Future Consumer 2027: The emotions shaping tomorrow’s choices

Discover six key emotions shaping how we live and buy in 2027.

Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025

Loud. Fast. Boundless.

Glow up with the IFA Beauty Hub

Hands-on beauty: smart tools and skincare to test and discover.

pov berlin powered by Overkill & Friends

pov Berlin brings creativity and visions of the future live to the IFA stage.

IFA Paper 2025

The IFA Paper - printed highlights, insights and trends from the IFA.

Fest & Flauschig – Live at IFA Sommergarten 2025

Fest & Flauschig live: Böhmermann & Schulz bring podcast cult to the stage.

IFA Creator Hub: Create. Collaborate. Be seen.

The Creator Hub 2025: 1,500+ creators, strong formats, full attention.

IFA 2025 content preview – Bold voices, future visions

Talks, panels, innovation: IFA 2025 brings the future to life in everyday life.

IFA Merch – Wear the future

IFA Merch 2025 is back – bold, vibrant and smart. Tech meets Berlin street style in this exclusive drop.

IFA Kick-Off 2025: Imagine the future

IFA Kick-Off 2025: Visionary content and impetus for the future.

IFA Retail Leaders Summit 2025

IFA Retail Leaders Summit: Exclusive C-level event for retail, tech and brands of tomorrow.

Home Again x IFA – in collaboration with Technics & Pioneer: Sound, culture & innovation

IFA x Home Again kicks off Moments with music, panels and rave energy.

Max Herre & Joy Denalane – Live at IFA Sommergarten

Two icons, one sound - soul and beats meet IFA 2025.

Tech & trends – on tour at IFA

IFA trade visitor tours: Guided tours to the most important trends and insights.

Discover the new agenda view of the IFA Moments

Maximize your impact at IFA 2025 today.

Become IFA Sponsor now

Join the Creator Hub