We're excited to showcase the vibrant activations, unique experiences, and unforgettable moments leading up to and during IFA.
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The IFA Kick-Off brought excitement and innovation to Bikini Berlin over two dynamic days, with exhibitors and partners showcasing their latest developments to press through inspiring keynotes and insights into the latest industry trends. We heard from leading brands such as Samsung, BSH, Electrolux, Miele, Dolby, Jura, Liebherr and Teufel at this exclusive, invitation-only event.
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The IFA Opening was a dazzling celebration, attended by the German Chancellor, celebrities, and industry titans. The red carpet was rolled out as guests raised their glasses to toast 100 years of IFA. After a delightful dinner and inspiring speeches, attendees were treated to an unforgettable VIP experience at The Sommergarten with Bryan Adams. It truly was a night to remember!
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IFA Next is home to some of the world's most exciting start-ups and corporate innovation labs. In partnership with Factory Berlin, we hosted pitch battles to discover the next big product, solution or service that will change the way that we live, work or play!
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The Content Creator Hub was a brand-new feature at IFA 2024. Located in the heart of the Photo, Video, and Content Creation Zone, it hosted masterclasses, workshops, photo opportunities, and product demos. IFA-registered influencers enjoyed the 'Inner Circle,' a casual, well-equipped space to create and edit content. For social, tech, and lifestyle enthusiasts, the Content Creator Hub was the ultimate hotspot at IFA.
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Compliant GenAI Boosting Online Sales. Curious how? Visit our Early Brunch on 09.09. at 10:00am at IFA Next Lounge followed by the Masterclass of the Frontnow CTO, Cedric May, showing you the magic of enterprise applicable GenAI. Visit event website
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Hall 19 hosted an inspiring welcome from a groundbreaking visionary whose legacy continues to shape the world. Guests experienced a unique encounter and shared their selfies with #IFA100 @ifa_berlin.
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In celebration of 100 years of IFA, the jubilee show featured the exclusive debut of the IFA merch collection, created in collaboration with OVERKILL. The collection, including hoodies, caps, t-shirts, sweats, and a bomber jacket, was originally available only at the fair at Palais am Funkturm (Hall 19). Now, the collection is also available for purchase in our Merch Online Shop — grab yours via the link below! Get your Piece Here
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At IFA, we believe birthdays deserve to be celebrated in style. So, in honour of our 100th anniversary, we launched a complete rebrand together with powerhouse Highsnobiety. Taking inspiration from the first colour TV, our new palette is bold, vibrant and modern, while our logo - designed by the great Helmut Lortz- has been simplified to offer greater recognition and flexibility. Starting with the website and extending to all kinds of merch, expect to be wow´d by our fresh new look.
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Rockstar icon Bryan Adams kicked off the Sommergarten festival with an unforgettable set of chart-topping hits (Summer of '69, anyone?!). Join us for an epic night under the evening sky at this historic venue. Get your Ticket)
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Quite literally a hot topic, Sustainability is the undercurrent of every conversation around innovatation, impact and longevity. The German daily newspaper Der Tagesspiegel hosted a profound panel discussion where experts, economists and thought-leaders explored its present and its future.
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Mark A. Barrocas is the CEO of SharkNinja and a member of the company's board of directors. During his tenure, Mark has focused on leading SharkNinja‘s rapid product innovation, international expansion and continuous development of consumer insights and agile operations. Under Mark’s leadership, SharkNinja’s business expanded to 9 countries and 25 offices worldwide. Attendees had the opportunity to join his keynote on Friday afternoon at IFA.
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IFA invited one of the hottest fashion and music labels to host their own festival. Although the full line-up remained a secret until the show, this one-day promised to be an absolute sensation. Get your Ticket
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IFA is living and breathing with the retail community. So far, we were present at the EK Live Spring Fair, the KOOP Fair, and the HEPT Roadshow, with additional appearances at events such as EP, Telering, and the Euronics Summer Convention. We were thrilled to host MediaSaturn and Telering conferences at IFA, along with the exciting comeback of the Retailer Afterwork.
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The "IFA 100 Years The Exhibition" celebrated IFA's rich history while offering a glimpse into its innovative future. Following its successful run at Bikini Berlin, the exhibition moved to the Palais at Messe Berlin, near Entrance North, where visitors explored groundbreaking technological exhibits and artistic interpretations. Featuring works by eight Berlin-based artists, the exhibition highlighted themes such as home appliances, audio, video, and social media, showcasing the intersection of technology and creativity. Guests also had the opportunity to create their personal AI Avatar at the IFA-Avatar-Generator and share their experience with the world. Find out more)
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Dr. Karsten Wildberger - CEO of MediaMarktSaturn and CECONOMY AG since August 2021. He holds a doctorate in physics and, as a partner at the Boston Consulting Group, has advised companies in various industries on strategy and digitization topics. Dr. Wildberger has held international leadership positions at T-Mobile, Vodafone and Telstra. See his keynote on Friday morning.
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We transformed the stunning rotunda between the exhibition halls and the summer garden into a vibrant performance stage to celebrate the power of sound. In partnership with iconic Berlin institutions such as the Berlin Club Commission and leading audio brands such as Technics, Sony and Dolby, we showcased cutting-edge audio technology through interactive DJ workshops and electrifying performances, including a memorable set by PanPot and the appearance of Tino from Purple and the Disco Machine. Check out the Program
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AI is undoubtedly the most promising and unpredictable topic in technology today. The Handelsblatt AI Platform brought together experts, thought leaders, and pioneers to discuss the immense opportunities, risks, and overall impact on a global scale. https://www.ifa-berlin.com/de/2024-highlights/ai-platform-handeslblatt
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For their first summer concert after an eight year break, Faithless returns to center stage, joined by Incognito, Stero MC’s, and Kosheen with a lineup of hits to make you dance into the night. Get your Ticket
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Celebrate 20 years of Ambilight with stunning picture quality, concert-quality sound, and AI control, and “Ambilight plus” now enhanced by mini-lens technology. Test your football skills against the Robo-Keeper and learn about the Ambilight Campus. On Saturday, meet football legend Hans Sarpei from 11:00 to 15:00, and get tips while challenging the Robo-Keeper!
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German Chancellor Olaf Scholz honoured IFA with his presence at the Opening Gala and during a tour of the show. As a leading platform for innovation and technology, IFA offered Chancellor Scholz a unique opportunity to engage with industry leaders and explore cutting-edge advances. His visit underlined the importance of technological progress in shaping Germany's future.
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This year, creators had exclusive access to IFA 2024, where technology, innovation, and creativity converged. As registered influencers, they were at the forefront of tech's future, exploring the latest advancements, connecting with industry leaders, and producing unique content for their audiences. This unparalleled opportunity allowed them to network with key players in the tech world, gain insider insights, and share behind-the-scenes moments with their followers. Register as Creator
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The METAL HAMMER AWARDS made a triumphant return on 31 August 2024, presented by IFA. After a hiatus, Germany's premier award for heavy music celebrated its eleventh edition, honoring legends like Metallica, Slipknot, and Slayer, alongside emerging stars. The night featured electrifying performances from Saltatio Mortis, Apocalyptica, and Lordi. This year’s event was especially significant, marking a unique collaboration between IFA's 100th anniversary and METAL HAMMER's 40th anniversary. Tickets even included a 50% discount for IFA entry, making it an unforgettable celebration for fans. Get your Tickets!
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Ergün Güler, CEO of Vestel, is a visionary leader with a track record of driving innovation in consumer electronics. Under his leadership, Vestel has become a global powerhouse, renowned for cutting-edge technology and sustainability initiatives. Güler’s strategic acumen and commitment to excellence continue to propel Vestel to new heights. See his keynote on Sunday afternoon.
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C/O Berlin and IFA proudly present the winning entries from the AI Photo Contest, part of the Teens Workshop "Utopia 2124." Held from July 29 - August 3, 2024, 28 young participants, aged 12-17, captured their surroundings and envisioned their personal utopias 100 years from now using AI tools. The winning works, chosen for their creativity and execution, will be displayed in a citywide poster campaign from 26 August to 5 September, and at the IFA. Find out more
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GlassDollar is a platform that connects startups with corporations to foster innovation and collaboration. They help large companies discover and partner with high-potential startups to solve specific challenges, drive growth, and implement new technologies. GlassDollar aims to bridge the gap between corporate needs and startup solutions, facilitating meaningful partnerships and accelerating business transformation.
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Be part of a unique experience! IFA and the SUPERHEROES BALL by Father David Elle bring the breathtaking world of the ballroom to the stage - a symbol of individuality, freedom and expression. With our long tradition and strong commitment to diversity and innovation, we are delighted to support this unique event. Your Ballroom ticket is also a free day pass to IFA from 6 - 10 September. 100% of the ticket proceeds will go to the Riccardo Simonetti Initiative e.V., which campaigns for equal rights and opportunities for all. Come and celebrate with us an unforgettable evening full of glitz, glamour, community, friends and unforgettable moments Get your Ticket
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Neura Robotics, an industry leading AI start-up based in Munich will present and demo their cutting edge cognitive robots. The advancements that they are making represent a new era of human-machine collaboration and we can't wait to see this technology come to life at IFA.
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Join us at the Tuya Global Developer Summit (Europe) at IFA Berlin! Organized by Tuya Smart, this signature event highlights the powerful combination of AI and IoT in promoting a more sustainable lifestyle. Connect with industry leaders, explore cutting-edge smart technologies, and discover how innovative solutions can enhance efficiency and reduce environmental impact. Be part of the movement shaping the future of smart living in Europe! Weitere Informationen
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Explore the legacy of Helmut Lortz through our exclusive interview with Armin Lindauer, a former student of Helmut Lortz the brilliant mind behind our iconic Funk-Otto Logo. Lindauer shares captivating insights about Lortz's impactful art and design philosophy, revealing the story behind the IFA logo and Lortz's influence on modern graphic design. Don’t miss this engaging tribute to a true visionary! Read the Article
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Thomas K (@Thomas_K) will be joining IFA's 100Yr marketing campaign promoting the show to Berlin's photography community. Find out more about the Sony x Thomas K competition and take part! Visit the Competition Website!
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Laifen, a renowned leader in personal care appliances, will host a grand product launch event to unveil its industry-first innovation at IFA. Visit event website
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We're super excited to host Pan-Pot, our very own Berlin-based techno duo and music producers Tassilo Ippenberger and Thomas Benedix. The German DJ's will be at IFA to meet and greet fans before playing an 'afterparty' set on Friday evening.
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SpaceX- backed flying car startup Alef Aeronautics, will deliver a visionary presentation about the future of mobility and will demo a model of their flying car in IFA Next! Designed to drive on the street, take off vertically when needed and fly overhead above traffic this is a must see attraction of IFA.
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Experience Smarter everyday with Greencell at IFA Berlin. At Greencell, we know that every day is full of moments, tasks and challenges - that’s why we want our products and services to make consumers lives easier. We create them with the idea of 'smarter everyday' enabling you to focus on what matters most - everyday life, people and living. We look forward to seeing you with our flagship, new products and our onsite challenge which will be an iconic retro game „Snake”. But it won't just be an ordinary Snake it will be our own Habu Snake, made by our R&D team, which refers to Greencell flagship product - the electric vehicles charger of the same name. Every visitor to our stand will be able to take a part in the competition, and the three best scores of each day will be rewarded with Greencell products.
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NIQ & GfK Insight Talk with Business Breakfast: From New Customer to Loyal Customer (German spoken event) Start your day with the NIQ & GfK Business Breakfast at IFA and gain valuable insights and discussions about customer loyalty and trends in the technical consumer goods industry. NIQ/GfK experts, along with industry and retail experts, will share key insights and actionable strategies to build long-term customer relationships and drive business growth. Registration is required. For more information and to register, please visit the NIQ & GfK Insight Talk page. Register here
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Known as 'the ultimate modern celebrity' by The Independent, Nicole's musical stardom, TV appearances, philanthropic efforts, and social media influence have made her a true icon. In her exclusive fireside chat on Saturday, 7 September at 11:15, she will dive into how tech has transformed the entertainment industry and reveal her favourite gadgets that have impacted the world of artists. Plus, she'll highlight her work with the Special Olympics and other human rights initiatives, showing the power of innovation for all.
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Discover Russell Hobbs' latest innovations at IFA 2024, where the newest novelties, key ranges, and hero products will be showcased. As a highlight you can explore the immersive experience room featuring the new CALM kettle - Russell Hobbs' latest product. Visit the Russell Hobbs stand to find out more.
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Vonmählen is making a dual appearance this year: at their own stand showcasing the latest product highlights and in the Vonmählen Summer Lounge. The German company impresses with innovative, sustainable tech-lifestyle products and proudly supports the environment as an official WWF partner. Visitors to the Summer Lounge can enjoy refreshing, free water, and on Monday, 9th September, there's a special highlight: DJ Agatino Romero, famous for his viral summer hit "Pedro", is looking forward to joining Vonmählen in bringing the IFA grounds to life. An unforgettable experience awaits – Secure your tickets and take part in the lottery by emailing: 'tickets@vonmaehlen.combe' before 3rd September.
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Experience Daejeon's technological innovations at IFA with Kumdori, the mascot of Daejeon Metropolitan City. Join us for the Prize-Draw Event on September 7th from 14.00 - 15.00 and win a delightful "Kumdori" doll. Take part in the Daejeon Technopark Instagram Friending Event by following Daejeon Technopark on Instagram, taking a photo at their booth, and posting it with the hashtag #Daejeon to receive a gift. Explore the Korea Daejeon Pavilion to discover ten innovative products from top Daejeon companies. Collect stamps and show them to receive a special gift. Don’t miss this exciting opportunity!
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The future of cycling is all about combining commuting and exercise in a sustainable way. The next generation of bikes will be smarter, easier to use, and more reliable. At our booth, you can experience the latest innovations in riding technology that make a sustainable cycling lifestyle possible. Welcome to Muon, and see how we are going to redefine the way we ride. Visit event website
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Discover Taiwan’s pioneering role in AI at a special press breakfast hosted by Mr. Cheng-Wen Wu, Minister of the National Science and Technology Council. Taiwan’s semiconductor industry has been vital to its technological and economic growth, and the country is now leveraging its chip expertise to develop innovative AI applications. The press conference will highlight Taiwan’s leadership in AI, promote advanced AI applications, and strengthen industry connections. By partnering with global stakeholders, Taiwan aims to foster a diverse innovation ecosystem and drive growth across multiple industries.
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Experience culinary excellence at IFA with Vienna’s star chef, Alexander Kumptner, known from hit TV shows like "Die Küchenschlacht" and "The Taste." Whether it's fine dining or hearty traditional dishes, Chef Kumptner brings his top-tier culinary skills to life. Join us for his cooking shows at the Siemens stand to witness gourmet cooking in action.
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Experience LG's "Future Vision through AI Home", where AI technology transforms everyday living. The AI Talking Kitchen Show demonstrates how ThinQ AI technology revolutionizes kitchen convenience, with a professional chef using voice commands to manage appliances effortlessly. The LG Smart Home AI Agent will also be on display, showing how this friendly robotic assistant learns and adapts to simplify daily tasks. From monitoring pets to controlling devices, this technology offers a glimpse into a smarter future at the LG stand.
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Meet the famous TV chef Alexander Herrmann, who will be cooking daily at the Miele stand in the Taste & Joy area. Known for his dynamic presence on Germany's culinary TV shows, Herrmann will bring his Michelin-star expertise directly to you.
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Test your repair skills in the "Repair Challenge" at the Miele stand's Sustainability Zone. Visitors can try their hand at fixing a washing machine, competing to become the day's top repair expert. Daily winners will receive a Duoflex vacuum cleaner. Join us for this engaging event and experience the excitement of hands-on sustainability.
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Anker is providing charging solutions for different devices in the long run, with the mission of embedding a sense of certainty and control. The aim is for people to live the life they want while forgetting about charging. Charging technology is not just a set of products but a way to enhance convenience and value. Free charging stations can be found at various spots, including the VIP Lounge, the IFA Next Lounge, the iZone Lounge, the Trade Visitor Lounge, and the South Entrance, ensuring that your devices stay powered up wherever you are.
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Sony Music chairs a conversation as a bridge between the fashion and music industry catering to artist and brand needs. Visit event website
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The IFA Gaming Area powered by Acer is an immersive exploration of gaming, designed to present a variety of games from indie studios to publishers: don't miss latest game titles from Aesir Interactive, HeadUp, My Games, Stratosphere Games and EA SPORTS™.
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Unwind and rejuvenate at the SKG Future Health booth. SKG's innovative massage devices, utilize advanced technologies including pulse, Shiatsu tech, and vibration to quickly relieve muscle tension. Take a break from the exhibition and indulge in a relaxing massage experience. Visit event website
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Visit the Liebherr stand to explore the evolution of refrigeration and freezing, and capture a souvenir photo with their first rolling mobile shop window from the early days. Discover cutting-edge innovations like Liebherr’s BluRoX technology and explore the world’s first Cradle to Cradle Certified® freezer, leading us all into a circular future. Visit event website
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The KulturPass celebrates its premiere at the IFA! In the second year of the project, the 2006 cohort can use their KulturPass budget for numerous cultural offers throughout Germany - including the 6PM Festival and access to the IFA on the day of the festival. This special moment can be captured at the KulturPass stand. Say cheese - we'll take free Polaroid photos of you on site. There are also lots of other great surprises waiting for you. Stop by - it's worth it! Visit event website
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Join us in the classy atmosphere of NIO House Berlin to learn more how you can enjoy your entertainment throughout the day with immersive sound in Dolby Atmos and lifelike picture quality in Dolby Vision HDR. Experience our demos with music and entertainment in NIO cars, on the go with Audeze and in the living room with Sharp and Yamaha. Meet experts and celebrities at our Dolby Podcast live shows. Visit event website
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Explore the future of tech with IFA’s guided tours. Trade visitors can dive into smart household appliances, smart home connectivity, cutting-edge consumer electronics, and innovations from Korea, our partner country. AI will also be showcased, demonstrating its impact on product development. For students, our “Schule@IFA” tours provide an interactive look at the unseen technical processes behind today’s innovations, inspiring the next generation. While school tours are fully booked, interested parties can join the waitlist for next year by contacting SCHULEatIFA@factory-c.com. Trade visitors can register using the following link or onsite the trade visitor lounge. Book a Tour
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Considered "one of the most promising emerging artists" by Hypebeast and "the future of hip-hop" by Vogue magazine, Kelvyn Colt is at the forefront of the new wave of relevant European hip-hop artists. In 2019 kelvyn Colt began to make a name for himself in the music scene and has ever since become a household name, touring sold out shows across Europe, Asia and the US. Kelvyn Colt's lyrics touch on various social and socio-critical topics, like mental health, self-care and his view on masculinity. Apart from his music, Colt is artistically involved in various other forms as a multi-sensory artist. He conceptualizes and directs his own music videos, designs his own merchandise, and creates custom fragrances for the venues of his live shows. The artist is also known for his sense of fashion and has collaborated with luxury brands such as Louis Vuitton, Cartier,and more in the past. You can see Kelvyn at IFA Sommergarten at NO EXTRA CHARGE.
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"Frozen Music x Berliner Philharmoniker" at IFA Next showcases a unique collaboration between curator Andreas Vierziger and award-winning artist, designer, and architect Julia Koerner. This stunning art piece will be created from a music composition performed by the Berlin Philharmonic, transforming sound into a tangible 3D printed sculpture. The installation highlights the fusion of cutting-edge technology and creative artistry, offering a captivating visual and auditory experience. This exclusive showcase is a must-see for art and technology enthusiasts alike.
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IFA Global Markets at STATION Berlin is Europe’s premier B2B sourcing platform for consumer and home electronics. Featuring 1,200 exhibitors and over 8,500 trade visitors, this event connects OEMs, ODMs, OBMs, suppliers, manufacturers, and emerging brands from around the world. Trade visitors enjoy complimentary entry with pre-registration or IFA tickets. New Zones and Showcases in 2024 include the New & Emerging Brand Zone, highlighting innovations and offering unique business opportunities for distributors and retailers. The 5 Delicate Products Zone will showcase home appliances, smart living, mobile electronics, audio and video, energy, and power. We look forward to seeing you there.
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Julia Koerner, the acclaimed design Artist for Black Panther, will be discussing 3D printing and the journey to winning an Academy Award for Costume Design. Known for her innovative work that merges architecture, product design, and fashion, Koerner's designs have been featured in museums and worn by celebrities. This session will provide valuable insights into her creative process and the future of costume design. Don’t miss the opportunity to learn from one of the industry's leading figures.
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The countdown to our Viva la IFA podcast series has begun!We're gearing up to bring you a series of insightful discussions featuring a lineup of distinguished guests. Topics will span trade, diversity, sustainability, real estate, and more. Join us as we hear from: Leif Lindner, CEO of IFA Management GmbH Peter Zyprian, IFA Retail Ambassador Mali M. Baum, Chairwoman of the Advisory Board of IFA NEXT Axel Kniehl, Managing Director Marketing & Sales at Miele Tune in to hear their unique perspectives on the latest trends and innovations. Don't miss out on this exciting journey—stay tuned for an engaging and informative series!
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Join us for a special DJ workshop and set with renowned Berghain DJ Yamour. Known for her deep-rooted love of music and her unique ability to blend old-school US Techno and House with fresh sounds, Yamour has quickly gained a reputation for her versatile and timeless sets. With a vinyl-only approach and a broad record collection, she effortlessly adapts to various musical environments. Don’t miss this opportunity to learn from and experience one of Berlin’s rising stars in the electronic music scene.
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We’re thrilled to invite you to our event, IFA Reflections: What Should the Electronics Industry Actually Look Like? Join our Circular Innovators & Leaders Pitch & Networking Event with free food, drinks, a special welcome cocktail, and prizes for participating startups! All happening on Monday, September 9th, starting at 6:30 pm at the beautiful ESCP Berlin campus, just 10-15 minutes away from the trade fair area. Expect a lively mix of reflections, celebration, and networking with founders, innovators, and industry leaders. Visit event website
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The kitchen is the heart of the home—a place where family and friends come together. DEUTSCHLAND KOCHT, an initiative by BOSCH and nobilia, celebrated the joy of healthy, regional, and sustainable cooking. After exciting preliminary rounds, the grand finale took place at the IFA, where the best amateur chefs competed and presented their creations to a distinguished jury, including renowned food bloggers Sally and Ayse. The event showcased the beauty of regional ingredients and culinary creativity live on stage, marking a proud moment in the extended partnership.
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Join us on Sunday morning for a live episode podcast with Maximilian Pollux. Once an intensive offender who spent 10 years in prison, Pollux now mentors young people as an anti-violence trainer. In his podcast, he discusses various crimes, criminals, and life in prison, providing unique insights and educating the public about the consequences of a criminal lifestyle. Don’t miss this gripping live event at IFA.
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In our Metz Retro Cube, we take you on a little journey through time: experience legendary Metz devices in an authentic setting. From the wallpaper to the decorations—everything screams nostalgia! Visitors can also enter to win a 48-inch AURUS OLED by posting a selfie on Instagram. Visit event website
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Join Kristian Costa-Zahn, Head of Culture at ARD, on Friday afternoon for a keynote on the evolution of content from Millennials to Gen Z. As Program Managing Director and Head of Content at ARD Kultur since February 2022, he oversees streaming formats for ARD Mediathek and ARD Audiothek. With extensive experience as Creative Director at Banijay LAB, Brainpool Live Artist & Brand, and Director of Creation & Innovation at Endemol Shine Beyond, Costa-Zahn has developed award-winning digital projects since 2001. His work has earned accolades, including New York Festivals awards and an International Emmy. Gain valuable insights from a content expert.
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Auracast™ broadcast audio is a new Bluetooth® capability that enables an audio transmitter to broadcast audio to an unlimited number of receivers. Auracast™ will enable exciting new audio experiences that will enhance the way we engage with each other and the world around us. The Auracast™ Experience is a global series of immersive demonstration events that allow visitors to experience how Auracast™ broadcast audio will help you share your audio, unmute your world, and hear your best at the places you go. The event will make its German debut at IFA 2024 where attendees will encounter a few of the ways we'll soon be able to experience Auracast™ broadcast audio in our everyday life.
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Innovations in the tech industry are driven by connectivity and digitalisation. Cybersecurity is becoming increasingly important in this context. At the booth of the Federal Office for Information Security (BSI), State Secretary Dr Markus Richter will discuss the benefits of the IT Security Label with industry representatives and present the key findings of the 2024 Cybersecurity Monitor, focusing on smart home. The Cybersecurity Monitor provides insights into the information and protection behaviours of the population. The BSI’s security label offers guidance for consumers, making cybersecurity a purchasing argument. The shared goal: to make everyday digital life safe and trustworthy.
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The podcast 'Die Sprechstunde mit Flo, Olli & Paul' delivers 360° entertainment with a mix of quizzes, party games, cooking and quiz shows, sports and events such as Loot for the World and Alle Neune. Join them for an hour of fun and engaging content that promises to entertain and inspire.
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Fresco's Cocktail Hour invites industry leaders, media and smart cooking enthusiasts to enjoy a tasty tipple or two while experiencing live demos of our latest kitchen innovations. Enjoy delicious bites, handcrafted cocktails, and great conversation. It's a perfect opportunity for fun, chatter, and seeing the future of smart kitchens up close. Don’t miss out on an evening dedicated to innovation, connection, and the flavors of Fresco!
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VoxMail are delighted to announce the release of our latest transcription and translation engine in our customer support contact tool. We are conducting live demonstrations of this at our booth and running a competition to invite people to test our AI model's knowledge of languages. If you speak a language that our contact tool cannot automatically recognise, transcribe & translate, we are giving away a full year of VoxMail for free! We welcome people to join us at our booth, and we will be running these live demonstrations throughout each day of IFA.
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Join us for a dynamic discussion on the resurgence of vinyl in electronic music and its impact on the industry. Moderated by Sven Schäfer CEO from Faze Mag, the panel will feature insights from renowned artists Pan-Pot and Roberto Walcher, Store- and Marketing Manager at HHV Records. Two other industry experts will be announced shortly. Stay tuned for updates on our program page.
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While the adoption of AI in the commercial sector has boomed, its application to solving major environmental, humanitarian, and social problems has remained limited. This is largely because NGOs working on these issues have struggled to adopt new technologies like AI and have limited access to skilled AI and Data Science professionals. In this talk, we highlighted several use cases demonstrating how AI has been used to tackle some of the world's pressing humanitarian and environmental challenges. We also explored ways to support the nonprofit sector in applying AI for the benefit of all by building a strong network of volunteer AI professionals. This valuable discussion remains a key resource for those interested in leveraging technology for social good.
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The IFA Kids Contest 2024 - Future Workshop invites children aged 9 to 14 from Berlin-Brandenburg to envision the technological future of 2050. Participants are encouraged to unleash their creativity, either solo or in pairs, by creating pictures and videos on this theme. Whether it’s a collage of future tech, a news report on "current" events, a depiction of a typical school day, or an overview of upcoming inventions, the possibilities are endless. Learn More & Participate
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Experience the future of eye comfort with the world’s first commercial auto-focus eyewear! Visit ViXion’s booth at IFA to try our flagship model, ViXion01, and say goodbye to eye strain from squinting at maps, flyers, and signs. While your eyes relax, take on our auto-focus advantage challenges: assemble a mini-block set with speed and precision, read a tiny book with ease, and spot your friends from afar. No matter where you look or how you see, ViXion01 will ensure your IFA experience stays in focus, always.
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Visit the Hama Sound Lounge for live sessions with Radio Jam FM and special guests like Kelvin Jones (Friday, 2:00 PM), Senna Gammour (Saturday, 2:00 PM), Xay (Sunday), and Don Cali & Johnny Strange (Culcha Candela) on Monday. Look forward to meet & greets, artist interviews, live performances, podcasts, talks, fun competitions like the “Headphone Challenge” and “Guess How Many,” as well as complimentary drinks at select times.
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Jan Böhmermann and Olli Schulz are ending their summer break with a spectacular return! Announced in their last podcast episode, the dynamic duo will be back on 8 September. But the real surprise is where they'll be making their comeback. As the first post-break episode still rings in listeners' ears, Jan and Olli will jet directly from the studio to Berlin's IFA Sommergarten, bringing their show, Fest & Flauschig, live and in full color—no Bluetooth speakers needed! Miss them already? Secure your tickets now and experience these multi-talents live in September. photo: Nikita Teryoshin Secure your Ticket!
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Celebrating IFA's 100th anniversary, South Korea has been named the official IFA NEXT Innovation Partner Country for 2024. Since 2003, Korea’s SMEs have been active participants in IFA Berlin. This year, South Korea will have its own Pavilion at IFA NEXT, showcasing twenty exceptional startups and SMEs excelling in AI, Digital Health, IoT, Sustainability, and Home Appliances. The South Korean Pavilion will be the ideal spot to exchange innovative ideas with international partners, contributing to a global network of forward-thinking minds. Visitors will have the opportunity to appreciate Korea’s most recent and proudest inventions.
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Join the exciting Sony x Thomas K Video Contest! This unique competition invites aspiring filmmakers and content creators to showcase their talent by creating captivating videos using Sony's latest technology. Partnered with renowned filmmaker Thomas K, the contest offers a platform for creativity and innovation. Participants will have the chance to win incredible prizes and gain industry recognition. Selected videos will be featured at the Sony booth and on IFA's digital channels, providing excellent exposure for emerging creators. For more details and participation guidelines, visit the Sony Video Contest page. Contest Page
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Join us at IFA 2024 for 'NAVEE. No Limits.'—an exclusive unveiling of our 2025 product line. Experience the future of micromobility with sleek, advanced products featuring state-of-the-art technology and a captivating cyberpunk aesthetic.
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Innovation as Tradition: The Berliner Philharmoniker Celebrate Two Media Anniversaries - Founded in 1882, the Berliner Philharmoniker are not only one of the world’s leading symphony orchestras but have also always been a pioneer in the media distribution of their concerts. Milestones include the establishment of the Digital Concert Hall (2008/09) and the Berliner Philharmoniker Recordings label (2014). Both projects were realised in accordance with the orchestra’s ethos of independence and self-responsibility. To mark the double anniversary, Olaf Maninger, Principal Cellist and Media Board Member, and Recording Producer Christoph Franke will provide a retrospective in their panel on the Audio Stage. Explore the full Programme
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Join us at THE13 to learn more how you can enjoy your favorite entertainment throughout the day with immersive sound in Dolby Atmos. Meet sound experts, creatives and celebrities at our Dolby Live Talks with guests such as Schiller, Dietmar Wunder, Dave McKendry and take the chance to listen to Dolby Atmos Music in a classy electric NIO vehicle.
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At the Siemens stand, visitors were treated to a mouthwatering experience with Jo Semola, the country's leading "Breadfluencer." Drawn by the irresistible aroma, they learned the art of baking perfect sourdough bread and rolls directly from the expert, discovering the secrets of artisanal baking firsthand.
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Join us for a pivotal panel discussion on sustaining Berlin's creative pulse, moderated by Marcel Weber, Chairman of Clubcommission Berlin, Managing Director of SchwuZ Queer Club, and a Certified Systemic Business Coach. Marcel will guide a dialogue featuring insights from Michael Biel, State Secretary for Economy, Energy, and Public Enterprises, along with other esteemed representatives from the Berlin Club Commission. This session will delve into the critical framework conditions necessary to foster innovation and creativity throughout the city. Michael Biel's extensive experience in political science and the German Bundestag will further enrich the discussion. Don’t miss this opportunity to engage with top policymakers and industry experts on shaping Berlin’s future.
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Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin! Explore the whole Programme
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As IFA celebrates its 100th anniversary, this is clearly a moment to remember: IFA 2024 has been chosen for the official unveiling of AEG's groundbreaking new Kitchen Range, featuring AI-enhanced cooking, striking design and ultra-energy-efficient product features. The new AEG Kitchen Range is the brand's most significant complete kitchen launch to date. It offers solutions across all product categories, including ovens, hobs, hoods, refrigeration and dishwashers. It is designed for consumers who want to elevate their cooking experience. Come see it for yourself at the AEG booth and get a taste of the future of cooking! Launch event is happening at AEG press conference during IFA Media Days on September 5, 2024 at 1:00 pm CET. New AEG Kitchen Range, including live demonstrations and cook-offs, can be explored throughout IFA.
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The Connectivity Standards Alliance aims to ignite creativity and collaboration in the IoT by developing, evolving, and promoting universal open standards. Alliance President and CEO Tobin Richardson will expand on this vision by sharing how Matter, an industry–unifying standard, encourages industry collaboration and strengthens sustainability in the smart home. Josephine Watson, TechRadars's Managing Editor - Lifestyle, will then lead an industry expert panel discussion exploring the future of smart home adoption and opportunities for new service providers to contribute to a more connected, sustainable future.
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Camera 50 makes video editing easy and fun for kids! Our AI helps kids create amazing videos without the hassle. With simple tools and cool effects, they can add their own touch with stickers, drawing, and even their own voice!
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Visit the Miele booth to embark on an exciting journey through their history - from the first wooden tub washing machine to the first torpedo vacuum cleaner and modern digital features, it’s an intriguing tour through innovations over time. A fascinating exploration of Miele's milestones awaits you.
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As we gather to celebrate the 100th anniversary of IFA, TCL cordially invites you to tap into the future of innovations like never before at the TCL IFA 2024 exhibition and the global press conference. Join TCL as it showcases how an innovative and vibrant lifestyle can redefine every moment and empower every step to Inspire Greatness.
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Manufacturers are facing unprecedented disruption and change. AI promises to unlock a wealth of new value, while at the same time, companies are facing the need to become more sustainable, and to restructure supply chains for greater resilience. Navigating these global trends offers immense rewards, but also requires deep expertise and long-term investment capital. Stefan Hoetzl, President of Smart Appliances, shares the vision of how Alat, together with its world-leading manufacturing partners, will address these challenges and transform industry for a better tomorrow.
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Discover, interact, and be inspired by Korea's cutting-edge startup technologies at the NIPA Pavilion. Experience ROOTONIX's advanced anti-aging technology. Try out Mirroroid’s AI mirror for personalized hairstyle suggestions and capture a memorable photo. See how Designovel bridges the gap between everyday life and state-of-the-art AI through fashion trend predictions and design recommendations. Test your reflexes in PIA Space’s interactive CCTV event by following the movements on screen, and join NIPA for a fun challenge.
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Enjoy free access to the iconic Funkturm observation platform from 10:00 - 18:00, offering breathtaking views of Berlin. Additionally, the Funkturm restaurant will be open for walk-ins from 11:30 - 15:30. For those who prefer to reserve a table, reservations can be made on the same day during the restaurant's opening hours by calling +49 30 3038 2900. Don't miss out on this unique combination of stunning views and great food!
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From innovative laundry solutions to mood-enhancing kitchen appliances and unique coffee experiences, LG is set to impress visitors at IFA 2024. Discover the LG WashTower for efficient laundry, the LG InstaView® Refrigerators with MoodUP® which has customizable LED doors, and the Duobo by LG Labs, which creates personalized coffee blends. Visit the LG stand to see how these innovations are transforming home technology.
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Get ready for a delicious experience at the Gorenje stand with daily pizza show-cooking sessions featuring the new PizzaPlus Oven, which bakes pizza in just 3 minutes and 30 seconds. While enjoying your pizza, you can participate in fun contests for a chance to win prizes. On Saturday, meet former national handball player Pascal Hens during his autograph sessions at 11:15-11:45, 12:45-13:15, and 14:15-14:45. Plus, dive into the Hisense Black Myth: Wukong Gaming Challenge, where you can compete for prizes and snap photos with cosplayers Wukong and Spider Lady.
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This is the perfect opportunity to discover all the secrets of the authentic paella and many other ways of cooking rice and Spanish dishes. Cecotec offers a multi-experiential stand introducing Spanish gastronomy and all the possibilities of its star appliances. The large stand will feature a main cooking show, a cooking show and demo of its Mambo food processor, a cooking show and demo of Cecofry&Grill, and a space dedicated to the world of coffee with a Latte Art coffee show (free coffee for everyone, of course). If you want to learn how to cook the most delicious recipes and tapas of the Spanish gastronomy, then this is the place where you need to be!
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Since 1962, Audio-Technica has been driven by its love for sound, focusing on creating award-winning headphones, turntables, and microphones. At this year's IFA, attendees explored some of the newest product releases and well-known fan favorites. They also had the chance to participate in a giveaway to win one of the showcased items, making the event a memorable celebration of innovative audio technology.
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Marking IFA's centennial in 2024, the 'Creation' theme underscores storage's integral part in driving innovation. Under the 'Memory Creates Endless' theme, Lexar set up a 'Journey of Memory' booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users' expectations. And Lexar will also host a product launch event and influencer workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.
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Our CANVAS HiFi Specialist, Bjørn Sørig, is not only an expert in audio technology but also a highly skilled guitarist. Having toured extensively across various European countries, Bjørn brings a wealth of musical experience to the table. At the upcoming IFA 2024, he will deliver an instrumental live performance, by playing his trusty old 1956 Silvertone Archtop through the CANVAS. The CANVAS has earned the prestigious “Best Product” award in the Premium Soundbar Category at the EISA Awards. It combines high-end speaker construction, advanced room correction, and BACCH 3D crosstalk cancellation, achieving true hi-fi performance that stands out in the industry
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Experience our innovative synergy with ManCity at IFA’s South Plaza! Dive into our interactive booth showcasing Midea and the striking presence of our Global Brand Ambassador, Erling Haaland. Positioned at the heart of the action, this high-impact display promises to captivate. Don’t miss our immersive truck exhibit, where Haaland’s image draws you in to explore our home appliance showcase, all while enjoying special moments and exclusive giveaways. It’s not just an exhibition—it’s where football meets home innovation. Visit us at IFA to see how we make you feel at home, even on the go.
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Join us for a show cooking with a team of chefs from the DIEFFE school, located in the heart of the Prosecco area. The show will feature our products and Italian recipes from the area. There will also be a collaboration with a winery in the same area. This winery is unique in producing a completely organic range of wines. Participants will have the opportunity to taste one of their wine labels dedicated to our MONDIN brand.
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Enter SharkNinja’s lifestyle zones at IFA 2024 to explore cutting-edge beauty, culinary, and home innovations. Try Shark Beauty's latest tools or enjoy a session with stylist Philipp Verheyen. Watch celebrity chefs Meta Hiltebrand and Yvonne Fries transform kitchen adventures with Ninja. Experience live demos of Shark’s cleaning tech, sample treats at the Ninja Creami Shop, and visit the Luxe Café for limitless espresso. Don’t miss a first look at SharkNinja's latest innovation during CEO Mark Barrocas’ keynote on 6 September at 3pm. Visit the stand for the full schedule.
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