onecom GmbH
onecom GmbH – Your Gateway to Innovative Consumer Electronics in the DACH Region
The onecom GmbH is a dynamic and fast-growing distribution company based in Reutlingen, Germany, specializing in introducing and scaling innovative consumer electronics brands in the DACH region (Germany, Austria, Switzerland). As part of the minotrade group – a Swiss-based distributor with a strong international footprint – onecom benefits from deep-rooted relationships with leading manufacturers, suppliers, and retail partners worldwide.
The minotrade group is a trusted distribution partner in Switzerland for globally recognized brands such as Roborock, Xiaomi, and EcoFlow, among others. This network and expertise directly enhance onecom’s capabilities in brand building, market entry, and retail integration across the entire DACH region.
Our mission is clear: to be the go-to-market distributor of choice for forward-thinking brands that want to establish a strong presence in one of the most competitive and diverse consumer markets in Europe. We combine market expertise, strong retail access, and full-service brand building to deliver measurable, sustainable growth for our partners.
Focused Brand Portfolio
At onecom, we believe in specialization rather than overextension. We carefully curate a focused portfolio of complementary brands, enabling us to give each partner the attention, expertise, and tailored go-to-market strategy it deserves. Our current brand lineup includes:
> Petkit – Smart pet care solutions, from connected feeders to intelligent litter boxes, designed for modern pet owners.
> ONYX BOOX – High-quality eReaders and ePaper tablets for professional and leisure use.
> JMGO – Award-winning laser projectors with Google-certified operating systems, offering cutting-edge home cinema experiences.
> Bebird – Innovative personal care devices combining precision engineering with smart technology.
> UREVO – Stylish and functional home fitness equipment designed for everyday use.
These brands represent the innovation DNA of onecom: technology that improves everyday life, with strong appeal to both online and offline retail channels.
Comprehensive Go-to-Market Services
What sets onecom apart is our holistic approach to distribution. We are not just a logistics hub – we are a full-service growth partner. Our services include:
> Market Entry Strategy – From compliance checks and product certifications to pricing strategies tailored to local consumer expectations.
> Retail & E-commerce Integration – Strong relationships with leading retail chains, e-tailers, and marketplaces, including MediaMarktSaturn, Amazon, Kaufland, Otto, Galaxus, and more.
> ERP & Automation – Seamless integration with partner systems via weclapp ERP, enabling real-time inventory, order, and pricing updates.
> Marketing & Brand Building – Coordinated PR campaigns, trade show participation, and targeted marketing initiatives to create demand and long-term brand equity.
> After-Sales & Service – Efficient RMA handling and customer support through our Swiss-based service hub (minolog AG), ensuring high customer satisfaction and repeat sales.
Strategic Advantage in the DACH Region
> The DACH region is one of the most lucrative consumer electronics markets in the world, but also one of the most challenging. Success here requires:
> Local market knowledge to navigate differences in consumer behavior across Germany, Austria, and Switzerland.
> Retail relationships to secure shelf space and online visibility in a competitive landscape.
> Operational efficiency to meet high service-level expectations, from delivery speed to after-sales support.
With a dual presence in Germany and Switzerland, onecom can offer rapid market entry, localized strategies, and flexible warehousing solutions to meet diverse channel needs.
Commitment to Innovation
We actively seek partnerships with brands that bring something new to the market – whether through patented technology, unique design, or outstanding user experience. Our team attends major trade shows, monitors global market trends, and leverages our network in Asia and Europe to identify and onboard the next big innovations.
By working closely with manufacturers, we adapt global products for local markets – from packaging and manuals in German to compliance with EU regulations – ensuring a smooth, successful launch.
Our IFA 2025 Highlights
Visitors to our stand in Hall 9 can expect:
> Live demonstrations of our latest products, including new JMGO laser projectors, Petkit smart home pet devices, and UREVO home fitness innovations.
> First-hand experience with ONYX BOOX ePaper technology.
> Opportunities to meet our management and sales team to discuss partnership opportunities.
The onecom GmbH is a dynamic and fast-growing distribution company based in Reutlingen, Germany, specializing in introducing and scaling innovative consumer electronics brands in the DACH region (Germany, Austria, Switzerland). As part of the minotrade group – a Swiss-based distributor with a strong international footprint – onecom benefits from deep-rooted relationships with leading manufacturers, suppliers, and retail partners worldwide.
The minotrade group is a trusted distribution partner in Switzerland for globally recognized brands such as Roborock, Xiaomi, and EcoFlow, among others. This network and expertise directly enhance onecom’s capabilities in brand building, market entry, and retail integration across the entire DACH region.
Our mission is clear: to be the go-to-market distributor of choice for forward-thinking brands that want to establish a strong presence in one of the most competitive and diverse consumer markets in Europe. We combine market expertise, strong retail access, and full-service brand building to deliver measurable, sustainable growth for our partners.
Focused Brand Portfolio
At onecom, we believe in specialization rather than overextension. We carefully curate a focused portfolio of complementary brands, enabling us to give each partner the attention, expertise, and tailored go-to-market strategy it deserves. Our current brand lineup includes:
> Petkit – Smart pet care solutions, from connected feeders to intelligent litter boxes, designed for modern pet owners.
> ONYX BOOX – High-quality eReaders and ePaper tablets for professional and leisure use.
> JMGO – Award-winning laser projectors with Google-certified operating systems, offering cutting-edge home cinema experiences.
> Bebird – Innovative personal care devices combining precision engineering with smart technology.
> UREVO – Stylish and functional home fitness equipment designed for everyday use.
These brands represent the innovation DNA of onecom: technology that improves everyday life, with strong appeal to both online and offline retail channels.
Comprehensive Go-to-Market Services
What sets onecom apart is our holistic approach to distribution. We are not just a logistics hub – we are a full-service growth partner. Our services include:
> Market Entry Strategy – From compliance checks and product certifications to pricing strategies tailored to local consumer expectations.
> Retail & E-commerce Integration – Strong relationships with leading retail chains, e-tailers, and marketplaces, including MediaMarktSaturn, Amazon, Kaufland, Otto, Galaxus, and more.
> ERP & Automation – Seamless integration with partner systems via weclapp ERP, enabling real-time inventory, order, and pricing updates.
> Marketing & Brand Building – Coordinated PR campaigns, trade show participation, and targeted marketing initiatives to create demand and long-term brand equity.
> After-Sales & Service – Efficient RMA handling and customer support through our Swiss-based service hub (minolog AG), ensuring high customer satisfaction and repeat sales.
Strategic Advantage in the DACH Region
> The DACH region is one of the most lucrative consumer electronics markets in the world, but also one of the most challenging. Success here requires:
> Local market knowledge to navigate differences in consumer behavior across Germany, Austria, and Switzerland.
> Retail relationships to secure shelf space and online visibility in a competitive landscape.
> Operational efficiency to meet high service-level expectations, from delivery speed to after-sales support.
With a dual presence in Germany and Switzerland, onecom can offer rapid market entry, localized strategies, and flexible warehousing solutions to meet diverse channel needs.
Commitment to Innovation
We actively seek partnerships with brands that bring something new to the market – whether through patented technology, unique design, or outstanding user experience. Our team attends major trade shows, monitors global market trends, and leverages our network in Asia and Europe to identify and onboard the next big innovations.
By working closely with manufacturers, we adapt global products for local markets – from packaging and manuals in German to compliance with EU regulations – ensuring a smooth, successful launch.
Our IFA 2025 Highlights
Visitors to our stand in Hall 9 can expect:
> Live demonstrations of our latest products, including new JMGO laser projectors, Petkit smart home pet devices, and UREVO home fitness innovations.
> First-hand experience with ONYX BOOX ePaper technology.
> Opportunities to meet our management and sales team to discuss partnership opportunities.
Marco Minocchieri
marco@onecom.de
marco@onecom.de