Sudio, a premium Swedish audio brand founded in 2012, continues to redefine everyday sound experiences through elegant, high-performance products at accessible prices. Designed in Stockholm and engineered with a commitment to innovation and function, Sudio’s 2025 product range reflects over a decade of experience in blending design sophistication with acoustic precision. The 2025 lineup is strategically categorized into entry-level, mid-line, and top-line segments, allowing for wide market reach while maintaining consistent product excellence across price points.
At the foundation of the 2025 collection are the entry-level products, ideal for consumers seeking affordability without compromising on style or essential features. The Sudio A3 and A3 Pro are key highlights in this range. The A3 features on-ear earbuds with Bluetooth 5.4, USB-C charging, 6.5 hours of playtime, and IPX4 splash resistance—all wrapped in vibrant colorways like Purple, Sky Blue, and Bubblegum Pink. The A3 Pro introduces in-ear ANC functionality while retaining the same form factor and durability, available in five chic shades including Cloud Purple and Frosted Pink. Additionally, the Sudio B3 offers wireless open-ear earbuds in black and white, also equipped with Bluetooth 5.4 and USB-C charging.
Sudio’s mid-line products elevate performance and design details. The N3 and N3 Pro earbuds bring metallic accents, superior ANC, and robust wireless performance via Bluetooth 5.4. The N3 Pro, in particular, delivers both active noise cancellation and a sleek in-ear design for $79.99 USD, offered in sophisticated tones like Onyx Black and Rose Gold. In the speaker category, the F4 and F5/F5 Pro provide powerful portable options. The F4 is a 20W speaker with multipoint connection and 16-hour battery life, priced at $59.99. The F5 (10W) and F5 Pro (30W) offer multi-point pairing in a compact, splash-proof design starting at $49.99.
The Sudio Flyg is another standout product in the accessory range. It is a compact Bluetooth 5.3 audio transmitter that transforms in-flight and analog listening experiences by connecting wireless earbuds to 3.5mm jacks, including dual-jack airplane systems. With up to 12 hours of playtime and a $29.99 price tag, Flyg is especially popular in the travel retail segment.
Complementing Sudio’s hardware is a thoughtful line of accessories, such as the C1-L (USB-C to Lightning) and C1-C (USB-C to USB-C) braided charging cables, available in four colorways and capable of 60W fast charging. These cables, alongside the P1 series 25W USB-C GaN chargers (available with UK, EU, and US plugs), provide a complete power ecosystem for Sudio users.
Brand-wise, Sudio positions itself as an "affordable luxury" brand—offering the sophistication and exclusivity associated with high-end tech without the steep price point. Its consumer base skews towards Gen Y and Z, primarily urban, style-conscious shoppers who value sustainability and seamless hybrid online/offline retail experiences. Sudio customers are willing to pay more for sustainable choices, and Sudio supports this behavior with plastic-free packaging, recyclable materials, and carbon-neutral shipping initiatives.
The company also maintains an active and effective promotional strategy to drive retail conversion. The 2025 EU promotional plan includes seasonal discounts such as 25–30% off during Back-to-School (August–September), Black Friday (October–November), and the holiday season (December–January). These promotions focus alternately on mid-line and entry-level products and are backed by social media campaigns and in-store call-to-action signage to increase urgency and impact.
Sudio’s global footprint is robust, with a presence in over 18,000 retail locations and 60+ countries. Its success in travel retail is underscored by partnerships with Hudson Group, Paradise Lagardere, WHSmith, Capi, and iStore, among others. The brand is also active inflight with major airlines including Singapore Airlines, Ethiopian Airlines, and Starlux Airways, as well as across cruise and ferry lines such as Viking Line and Color Line. These collaborations showcase Sudio’s flexibility in adapting to retail, airline, and onboard sales channels.
Over the years, Sudio’s design excellence has earned multiple awards, particularly in Japan's VGP Awards—highlighting its credibility in both consumer and professional audio markets. Models like the Sudio E2 and F2 have been recognized for their technological and design merits, further enhancing the brand’s reputation.
Sudio’s sustained growth is also powered by a dynamic influencer marketing engine, with over 500 monthly collaborations across key markets. With a database of more than 256 million influencers, the brand ensures constant engagement and high visibility across social platforms.
In sum, Sudio’s 2025 product ecosystem is a compelling blend of high-quality audio devices, stylish and sustainable design, and accessible pricing—all backed by a solid track record in global retail and a forward-thinking marketing approach. This makes Sudio not only a brand to watch but an ideal partner for travel retail operators, distributors, and inflight services seeking value, reliability.
At the foundation of the 2025 collection are the entry-level products, ideal for consumers seeking affordability without compromising on style or essential features. The Sudio A3 and A3 Pro are key highlights in this range. The A3 features on-ear earbuds with Bluetooth 5.4, USB-C charging, 6.5 hours of playtime, and IPX4 splash resistance—all wrapped in vibrant colorways like Purple, Sky Blue, and Bubblegum Pink. The A3 Pro introduces in-ear ANC functionality while retaining the same form factor and durability, available in five chic shades including Cloud Purple and Frosted Pink. Additionally, the Sudio B3 offers wireless open-ear earbuds in black and white, also equipped with Bluetooth 5.4 and USB-C charging.
Sudio’s mid-line products elevate performance and design details. The N3 and N3 Pro earbuds bring metallic accents, superior ANC, and robust wireless performance via Bluetooth 5.4. The N3 Pro, in particular, delivers both active noise cancellation and a sleek in-ear design for $79.99 USD, offered in sophisticated tones like Onyx Black and Rose Gold. In the speaker category, the F4 and F5/F5 Pro provide powerful portable options. The F4 is a 20W speaker with multipoint connection and 16-hour battery life, priced at $59.99. The F5 (10W) and F5 Pro (30W) offer multi-point pairing in a compact, splash-proof design starting at $49.99.
The Sudio Flyg is another standout product in the accessory range. It is a compact Bluetooth 5.3 audio transmitter that transforms in-flight and analog listening experiences by connecting wireless earbuds to 3.5mm jacks, including dual-jack airplane systems. With up to 12 hours of playtime and a $29.99 price tag, Flyg is especially popular in the travel retail segment.
Complementing Sudio’s hardware is a thoughtful line of accessories, such as the C1-L (USB-C to Lightning) and C1-C (USB-C to USB-C) braided charging cables, available in four colorways and capable of 60W fast charging. These cables, alongside the P1 series 25W USB-C GaN chargers (available with UK, EU, and US plugs), provide a complete power ecosystem for Sudio users.
Brand-wise, Sudio positions itself as an "affordable luxury" brand—offering the sophistication and exclusivity associated with high-end tech without the steep price point. Its consumer base skews towards Gen Y and Z, primarily urban, style-conscious shoppers who value sustainability and seamless hybrid online/offline retail experiences. Sudio customers are willing to pay more for sustainable choices, and Sudio supports this behavior with plastic-free packaging, recyclable materials, and carbon-neutral shipping initiatives.
The company also maintains an active and effective promotional strategy to drive retail conversion. The 2025 EU promotional plan includes seasonal discounts such as 25–30% off during Back-to-School (August–September), Black Friday (October–November), and the holiday season (December–January). These promotions focus alternately on mid-line and entry-level products and are backed by social media campaigns and in-store call-to-action signage to increase urgency and impact.
Sudio’s global footprint is robust, with a presence in over 18,000 retail locations and 60+ countries. Its success in travel retail is underscored by partnerships with Hudson Group, Paradise Lagardere, WHSmith, Capi, and iStore, among others. The brand is also active inflight with major airlines including Singapore Airlines, Ethiopian Airlines, and Starlux Airways, as well as across cruise and ferry lines such as Viking Line and Color Line. These collaborations showcase Sudio’s flexibility in adapting to retail, airline, and onboard sales channels.
Over the years, Sudio’s design excellence has earned multiple awards, particularly in Japan's VGP Awards—highlighting its credibility in both consumer and professional audio markets. Models like the Sudio E2 and F2 have been recognized for their technological and design merits, further enhancing the brand’s reputation.
Sudio’s sustained growth is also powered by a dynamic influencer marketing engine, with over 500 monthly collaborations across key markets. With a database of more than 256 million influencers, the brand ensures constant engagement and high visibility across social platforms.
In sum, Sudio’s 2025 product ecosystem is a compelling blend of high-quality audio devices, stylish and sustainable design, and accessible pricing—all backed by a solid track record in global retail and a forward-thinking marketing approach. This makes Sudio not only a brand to watch but an ideal partner for travel retail operators, distributors, and inflight services seeking value, reliability.
Carl Sundqvist
carl@sudio.com
carl@sudio.com