Product News from Kitchen to Bathroom
Product News
Not just buzzwords, but a shift in how the industry thinks. From vacuums that adjust themselves to fridges that stretch freshness, the next wave of home tech is built to last – and save resources. And who better to explain why than the leaders behind the products, sharing their own bets on what defines tomorrow. Their perspectives cut through the noise, reminding us that circular design isn’t a side project, it’s becoming the standard – one smart, durable, repairable product at a time.
Built to Last – Bosch Smart Appliances

Efficiency isn’t just measured in watts. Bosch highlights an often-overlooked superpower: service and longevity. With spare parts available for up to 15 years and a repair-first mindset, the brand designs appliances for circular lifecycles.
“For us, innovation isn’t about novelty for novelty’s sake – it has to serve people in their daily lives. That also means thinking in lifecycles: 350,000 spare parts, up to 15 years of availability, and a global service team that solves 80% of repairs on the first visit. True sustainability happens not just in design, but in ensuring our products last, can be repaired and continue to bring value to consumers for many years.”
— Rudolf Klötscher, Chief Sales & Service Officer, BSH Home Appliances
Beurer Green Planet Range – Beauty Meets Responsibility

From sonic toothbrushes made of recycled plastics to heating pads designed with renewable materials, Beurer’s Green Planet line proves that personal care can be planet-care. The range underlines how everyday wellness products can reduce waste without compromising on design or performance – small rituals with a measurable impact.
“Our SC 50 sonic toothbrush is sustainable down to the details — housings and heads from recycled material, bristles from renewable resources. It shows that high-end tech and affordability don’t have to come at the planet’s expense.”
— Sebastian Kebbe, Managing Director, Beurer
Liebherr French Door — Freshness as a Resource

Liebherr’s new French-Door generation is built on a simple idea: freshness itself is a resource. With BioFresh zones that preserve vitamins and flavour for days longer, these appliances help reduce food waste while ensuring healthy meals. The patented FlexDoor system makes everyday use effortless, while the integrated Water & Ice Centre brings a touch of luxury into the kitchen. Behind the clean design lies a principle of sustainability: durability, efficiency and intelligent storage that supports both people and planet.
“Our French-Door appliances embody what circular design means to us: premium quality, timeless design and maximum longevity — all created to minimise waste and maximize freshness.”
— Steffen Nagel, Managing Director Sales & Marketing, Liebherr Hausgeräte
Kärcher Infinity Line –Smarter Cleaning, Less Waste
Happy 90th, Kärcher! The anniversary year sees the brand proving once again why it’s a household player worldwide. With the new Infinity Line of cordless vacuums, Kärcher is putting circular design and energy efficiency centre stage: powerful suction, intelligent auto-adjustment and a build that lasts. A milestone that celebrates both tradition and forward thinking.
“Circular design is a must for companies in the future. That’s why our new Infinity Line is tailored to modern households: powerful, efficient and built to last — with technology that adjusts itself to the user instead of the other way around.”
— Klaus Hirschle, Managing Director, Kärcher Germany