Beurer Unveils New Brand Claim and New Product Category

At IFA 2025, Beurer is showcasing a wide range of new products. Alongside an entirely new product category, innovations in HairCare, DentalCare, Air and Flexible Heating, the German heritage brand is introducing a new brand claim.

Today, Beurer stands not only for health but for a healthy and modern lifestyle. The products combine innovation, functionality, and design. This evolution of the brand is reflected in the new brand claim, which replaces the long-standing slogan “Health and Well-being.” The new claim will be revealed during a press conference on Friday, September 5, at 1 p.m. in Hall 4.1, Booth 112

.Sustainable DentalCare with Sonic Toothbrushes

A special highlight at IFA is the launch of the new SC 30 and SC 50 Electric Sonic Toothbrushes. These devices impress with stylish designs in various color options and offer particularly gentle and effective cleaning with up to 80,000 vibrations per minute. The sonic toothbrushes are part of the Beurer Green Planet Range and stand out for their eco-friendliness. The bristles are made from renewable raw materials, while the brush heads, the entire housing of the handpieces, and the SC 50 charging station are made from recycled materials.

Premiere at the Beauty Hub

For the first time, Beurer is also present at the Beauty Hub in Hall 17, Booth 119, where the company is showcasing its latest beauty products. A professional nail designer will demonstrate the new MP 200 StudioNails Pro, an innovative 3-in-1 manicure and pedicure station for home use. There are also new developments in the HairCare segment – including the HT 100 Multistyler, which can dry, straighten, and curl hair. As an innovative 5-in-1 device, the HT 100 promises premium styling for every look.

New Product Category Revealed

With the new “Love Your Pet by beurer” series, Beurer is expanding its portfolio for the first time to include pet care, bringing its trusted quality to the world of furry family members. Six products will be available at launch and presented at Beurer’s booth (Hall 4.1, Booth 112).

More Highlights at the Beurer Booth

Visitors to the booth can expect a variety of additional product innovations. Beurer will present the LV 500 PureFlow, an innovative 2-in-1 air purifier and fan that ensures clean air year-round and pleasant cooling on hot days. With its modern bladeless design, the LV 500 blends seamlessly into various living environments.

With the HK 77 “Heaty”, Beurer introduces a stylish rechargeable heating pad available in six colors, perfect for use at home, in the office, or on the go. The new HD 65 Heated Overblanket offers cozy warmth “Made in Europe,” while the premium HD 82 Heated Overblanket, available in two elegant versions, features a luxurious outer material.

Retailers can look forward to a practical update to the Beurer Academy, which has established itself as a valuable training platform since its launch. From now on, the innovative tool offers an extensive download function for assets – easily accessible via smartphone or desktop.