Mark Barrocas

Mark Barrocas

CEO, Shark Ninja

Mark Barrocas is the Chief Executive Officer of SharkNinja and a member of the Company’s Board of Directors. As executive leader of the business since 2008, he oversees the Shark and Ninja brands across 33 product categories and leads 3,000+ associates around the world. Under Mark’s leadership, SharkNinja has developed a successful global growth strategy, pioneered a market-leading approach to product innovation that consistently leverages consumer insights, increased operational efficiency and productivity, and significantly expanded both brand and business footprints. His steadfast belief in the Company’s mission – To positively impact people’s lives every day in every home around the world – has delivered steady, profitable growth and transformed SharkNinja from a small home appliance brand to a widely respected global innovation leader retailing in 32 countries with more than $4 billion in annual revenue in 2023.

Mark is a visionary business leader with a focus on excellence and an unwavering commitment to delivering innovation, quality and value for consumers through every SharkNinja product. He is a driving force behind SharkNinja’s innovative, customer-centric approach to product development, and is the architect of the Outrageously Extraordinary philosophy that defines the Company’s culture. Mark is an inspiring and motivating leader who exemplifies intellectual curiosity and agility and teaches by his own example the value of running towards hard work, having the power of one’s convictions, persevering through adversity, and consistently performing at the highest level.

Mark has led SharkNinja since he joined the Company in 2008 to work alongside Founder Mark Rosenzweig. Together, as co-owners, they expanded and accelerated the business. In 2017, they sold a majority stake in the Company, and in 2019, took the Company public on the Hong Kong Exchange. In 2023, Mark led the Company’s spinoff and public listing on the New York Stock Exchange.

Prior to joining SharkNinja, Mark held executive leadership positions at Aramark Uniform and Broder Bros Co. He serves on the Board of the JCC of Greater Boston and is a graduate of the University of Michigan.

Prior to joining SharkNinja, Mark held several senior leadership positions, including as the President of Aramark Uniform and the President of Broder Bros Co. He also serves on the Board of the JCC of Greater Boston.
Mark holds a Bachelor of General Studies from the University of Michigan.

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