Programme 2024

Inspiring talks, groundbreaking tech, and exclusive events.

Last year’s content programme was packed with unmissable experiences, featuring 120+ speakers, exclusive activations, exciting meet & greets, and standout stage highlights. Designed to inspire, inform, and entertain, it covered the hottest topics with key opinion leaders and pioneering innovators.

Use the search function to explore by company, speaker, or topic that matter most to you.

Sep 6, 2024 - 14:30
MediaMarktSaturn Keynote: Re-Thinking E-Commerce. AI, Fun & Social - How We Can Rethink Online Commerce with Ideas from Digital China.
AI
Connectivity
Lifestyle
Dream Stage | 45 minutes
Björn Ognibeni will deliver a keynote on the future of e-commerce, drawing inspiration from digital advancements in China and exploring the integration of AI, social engagement, and entertainment in online retail.
 
Sep 6, 2024 - 14:05
Using GenAI for the New MediaMarktSaturn Sound Branding
AI
Connectivity
Audio
Dream Stage | 25 minutes
Ralf Schmitt and the audio agency German Wahnsinn will reveal how generative AI is being utilized to create innovative sound branding for MediaMarktSaturn, enhancing auditory brand identity and customer connection.
 
Sep 6, 2024 - 14:00
TECHNICS Discussion: The resurgence of vinyl in electronic music and its industry impact
Audio
Audio Stage | 90 minutes

Dive deep into the vinyl resurgence in electronic music with our stellar lineup at the Technics Panel!
Moderated by Sven Schäfer CEO from Faze Mag, the panel will feature insights from:

Roberto Walcher, Store- and Marketing Manager at HHV Records. 

Berlin-based techno duo, German DJs and music producers, Tassilo Ippenberger and Thomas Benedix, PAN-POT. 

And two phenomenal Vinyl DJs who are making waves in the electronic music scene:

Ogazón (@ogazon.dj) – Berlin-based DJ Nathalie aka Ogazón captivates with her charismatic, purist approach to House and Techno. 
Carmen Electro (@carmenelectro) – Carmen Electro's sets are transformative experiences, regularly lighting up Tresor Berlin. 
 

 
Sep 6, 2024 - 14:00
The Convergence of AI and ARM: Shaping Tomorrow's PCs
AI
Connectivity
Innovation Stage | 60 minutes
George Zhao (CEO, HONOR)
Harry McCracken (Global Technology Editor, Fast Company)

The PC is undergoing a radical transformation, driven by advancements in AI and the rise of ARM-based platform. Join us for an unmissable conversation as industry leaders explore the latest innovations. HONOR CEO George Zhao will unveil the company's latest AI PC lineup, demonstrating the company's vision for productivity and connectivity. The esteemed panel, moderated by Fast Company's Global Technology Editor Harry McCracken, will deep-dive into the critical questions shaping the industry with George Zhao, Alex Katouzian, Group GM of MCX at Qualcomm and Mark Linton, VP of Device Partner Sales at Microsoft: What does it truly mean to be an AI PC? And what does the future hold for this rapidly evolving landscape? Get ready for a front-row seat as we dissect the latest trends and innovations that are redefining the PC as we know it.

Speakers：

Panel Moderator:

Harry McCracken: Global Technology Editor at Fast Company

Panel Guests：

George Zhao: CEO, HONOR Device Co., Ltd.

Alex Katouzian: Group GM of MCX, Qualcomm Technologies, Inc.

Mark Linton: VP, Device Partner Sales, Microsoft

 
Sep 6, 2024 - 14:00
Creator Marketing on TikTok for the Tech industry
Content Creation
Creator's Stage | 30 minutes
Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.
 
Sep 6, 2024 - 13:00
Beurer Press Conference
Press Conference | Hall 4.1 / 210 | 45 minutes
Sep 6, 2024 - 13:00
Media Guided Tour: Hisense - Gorenje - Asko
Press Conference | Hall 23A | 60 minutes

Meeting point: Hisense reception desk

FULLY BOOKED, no more applications/registrations.

 
Sep 6, 2024 - 12:45
MediaMarktSaturn Marketplace: Core Driver for Further Brand Growth & Success
Connectivity
Lifestyle
Dream Stage | 20 minutes
Christian Kollesch will elaborate on how MediaMarktSaturn's marketplace platform serves as a key driver for brand growth, detailing strategies for expansion and competitive positioning in the market.
 
Sep 6, 2024 - 12:30
The Future of Work
Connectivity
Creator's Stage | 45 minutes

A keynote by Rapha Gielgen, Trendscout Future of Work Life & Learn at Vitra

 
Sep 6, 2024 - 12:25
MediaMarktSaturn Retail Media: The Recipe for Success in Omnichannel Retail
Connectivity
Lifestyle
Dream Stage | 20 minutes
Torsten Ahlers will discuss the success strategies of MediaMarktSaturn's retail media in the omnichannel landscape, emphasizing the integration of digital and physical retail experiences to drive sales and customer engagement.