9 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN- The Future of Sustainability
Navigate the essential shift to a more sustainable future. Join Carol Aquino, WGSN’s Head of Consumer Tech, to explore how circularity and eco-innovation will be the foundation of your brand’s success. This session will equip you with need-to-know strategies to ensure your brand doesn’t just survive, but thrives in a planet-first world.
Speakers C. Aquino (WGSN)
Language: English
Sustainability
AI
Governance / Policy  / Data privacy
Communication & Connectivity
Computing & Gaming
Home & Entertainment
Smart Home
9 Sep 2025 – 11:00
Dream Stage (Hall 25)
30 min
TK: Gesundheit digital denken - wie wir unser Gesundheitssystem ins nächste Level bringen
Dr Jens Baas, Chairman of the Board at Techniker Krankenkasse, offers in-depth insights into the current state of the German healthcare system – from the electronic patient record and the use of artificial intelligence, to funding challenges and unresolved political issues. In conversation with Dirk-General-Kuchel, Editor-in-Chief of COMPUTER BILD, the digitalisation advocate and head of Germany’s largest health insurance fund takes a critical yet forward-looking view of the future of healthcare in Germany.
Speakers J. Baas (TK - Techniker Krankenkasse), D. General-Kuchel (Computer Bild)
Language: German
AI
Connectivity
Governance / Policy  / Data privacy
Software
Communication & Connectivity
9 Sep 2025 – 11:30
Dream Stage (Hall 25)
60 min
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle
Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.
Speakers M. Mack (Liebherr-Hausgeräte GmbH), B. Urban (WIK Group), C. Waldeck (Shift GmbH), T. Janßen (Cradle to Cradle NGO)
Language: German
Supply chain
Sustainability
IFA Next
9 Sep 2025 – 11:30
IFA Global Markets (Hall 26)
30 min
The Big Deals in Mobile, CE, Appliances: Edward Elliot-Square
One of the biggest “hidden” marketplaces is the intra-industry CE/HA trade that helps volume retailers, distributors, brokers, and traders move products from countries and regions where demand is slow to where demand is higher. For years, Edward Elliot-Square has been at the center of this market, facilitating communication and community amongst buyers and sellers. In this talk, we’ll explore the behind-the-scenes deal-making, the trial and tribulations of this market sector, and what it means for the rest of the industry.
Speakers E. Elliot-Square (IPT)
IFA Global Markets
9 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Games with Impact – How Serious Games Are Transforming Healthcare

Whether for rehabilitation, prevention, or even medical training, serious games are more than just entertainment – they can be powerful tools for therapy and learning. While countries like the US and the UK have already embraced digital health games as part of everyday care, Germany remains hesitant.

We’ll explore current projects, share best practices – including examples from other industries – and have an open conversation about challenges, solutions, and untapped potential.

Speakers J. Baas (TK - Techniker Krankenkasse), T. Nguyen (Jung von Matt NERD), M. Shamsrizi (RetroBrain R&D)
Extended reality (AR/VR/XR)
Connectivity
Research & Development
Computing & Gaming
Fitness & Digital Health
9 Sep 2025 – 12:00
IFA Global Markets (Hall 26)
30 min
iSCM-Institut: Defining Today’s CE/HA Retail Trends in Germany Talk Summary
With the permission of Dr. Rudopl Aunkofer, we’ll be presenting the latest iSCM-Institut (Institut für Information & Supply Chain Management ) research. This definitive research, conducted at retail level, provides exclusive insight into the latest market trends and sales directions for CE and HA in Germany.
Speakers B. Snyder (Channel Media Europe)
IFA Global Markets
9 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
Panel by Enpal, Green Ocean and Cradle to Cradle - Closing the Circle with Energy, Materials and Water
This session brings together two strong voices shaping Europe’s sustainability agenda: Cradle to Cradle NGO and Green Ocean. Moderated by Dr. Wolfgang Gründinger of Enpal, the conversation will explore how technology and energy innovation can accelerate circularity, reduce environmental footprints, and empower communities.
Speakers N. Griefahn (Cradle to Cradle NGO), W. Gründinger (Enpal), P. Muth (Green Ocean)
Research & Development
Sustainability
9 Sep 2025 – 12:30
IFA Global Markets (Hall 26)
30 min
Did Bill Gates Just Call the End of the Smartphone Era?
Bill Gates recently described the end of the smartphone era. Other tech visionaries recently have also felt compelled to talk about the future of the smartphone. In this presentation, we’ll explore why these tech execs are looking at the horizon of the smartphone era—and what they think the future will bring us instead of smartphones. Hint: it’s by no means a unanimous vision. The future is coming fast enough so we’ll also talk about the impact and the implications for today’s business.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
9 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Responsible Esports – How Digital Competition Can Be Healthy, Fair, and Future-Ready

Esports captivates millions, shapes youth culture, and is growing at breakneck speed – yet many of its structures still lag behind. Questions around health, equality of opportunity, and recognition as an official sport remain open.

We’ll explore the challenges and opportunities of professional gaming, highlight best practices, and discuss what it takes for esports to be taken seriously in society, sport, and health contexts.

Speakers J. Althoff (esports player foundation), M. Balgün, B. Kollhorst (Techniker Krankenkasse), V. Mallant (Unicorns of Love), M. Remmert (Freak 4u Gaming), M. Müller (ESBD)
Language: German
Connectivity
Content Creation
Computing & Gaming
9 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Innovating with Pretotyping: A Case Study of Miele and Horizon
Join us for an exciting session on how Miele is leveraging Pretotyping to test product ideas faster and more effectively. Learn how Horizon’s tools are transforming product validation and accelerating Miele's innovation process.
Speakers I. Nordsiek (Miele), D. Putsche (Horizon)
Language: English
9 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
BackMarket - Refurbished: The New Normal?
With rising awareness around sustainability, circular economy and smart consumption, refurbished technology is moving from niche to mainstream. What used to be a compromise is becoming a first choice for many consumers – with major implications for brands, retailers and the entire tech industry. In this panel we discover how Back Market scales reuse and repair, shifts consumer habits, and makes refurbished tech the first choice over new.
Speakers G. Yates (Back Market), T. Willkommen (brand eins Medien AG)
IFA Next
9 Sep 2025 – 14:15
Creator Stage (Creator Hub, Palais)
30 min
Wie gelingt es, die junge Zielgruppe mit dem Thema Mentale Gesundheit zu erreichen?
Our approach: With Mental Hell, we aim to make mental health more understandable, relatable, and relevant. Our goal is to reach people who would normally have little to no contact with traditional forms of prevention. The fact that we’re engaging young men in particular is something new – almost unprecedented. We’ll be live on stage to discuss how we’re achieving this, the methods behind it, and why this is just the beginning.
Speakers M. Brunhammer (Social Proof), V. Gather, E. Jessen (Social Proof)
Language: German
Connectivity
Content Creation
Audio
Communication & Connectivity
Fitness & Digital Health
Photo, Video & Content Creation
9 Sep 2025 – 14:30
Dream Stage (Hall 25)
30 min
The Future of Impact – AI Trends for a Sustainable and Inclusive Future
AI is a powerful tool for sustainable innovation when used responsibly. Impact Hub Berlin’s Trend Report highlights key AI trend that are shaping the transformation of our economy and society. Stephanie Ries will offer insights into how startups can apply AI to create real solutions for change.
Speakers S. Ries (Impact Hub Berlin)
Language: English
AI
Sustainability
IFA Next
Communication & Connectivity
9 Sep 2025 – 15:15
Dream Stage (Hall 25)
30 min
Powering Europe’s repair economy: The MobileSentrix expansion story
Discover how MobileSentrix is transforming Europe’s repair ecosystem with next-day delivery, OEM partnerships, and Apple Genuine Parts—empowering repair shops with scale, speed, and trust.
Speakers J. Notenbaum (MobileSentrix)
Language: English
Advanced mobility
E-commerce / DTC
Robotics
Software
Supply chain
Sustainability
Communication & Connectivity
Computing & Gaming
Mobility
Smart Home