IFA Creator Hub
Create. Collaborate. Be seen.
The IFA Creator Hub is your backstage pass to the world’s leading tech platform — built for creators, storytellers and digital pioneers.
Inside the iconic Palais am Funkturm, you’ll find streaming studios, masterclasses, merch drops, product demos and the Inner Circle VIP Lounge. Go hands-on with the latest gear from TikTok, Sony, Sigma, Braun, Belkin, Fotografiska, Nvidia and more.
Connect with global brands, meet your community and craft the stories that shape tomorrow. This is your space to grow, inspire and create.
What to expect at the IFA Creator Hub at Palais
Step into a world of content, community and cutting-edge tech. The IFA Creator Hub brings you top brands, TikTok sessions, live demos and exclusive access – plus VIP networking in the Inner Circle. Curious? Come and see for yourself.
The Creator Stage
Get inspired by TikTok, Sony, Braun, Belkin, Fotografiska, Nvidia and top influencers. Discover the tech behind viral content and how to grow your following into the millions.
Creators Connect –
Saturday special event
Saturday special event
Join keynotes and masterclasses from TikTok, Nvidia, Sony creators, Everbloom, CreatorIQ, LTK and OpusClip. Then head to the Inner Circle for an Influencer networking lunch with Dilara, Eric Jäger and Gentle Nerds Saturday 6 September, 12:15–13:00.
The Inner Circle
VIP Lounge
VIP Lounge
Recharge upstairs at the Palais: sofas, fast Wi-Fi, complimentary drinks and exclusive networking with brands, agencies and creators – powered by Red Bull.
TikTok Shop
See how brands like Philips go live on TikTok Shop to launch new products. Join exclusive sessions for creators and influencers – and learn how to set up, manage and grow your own Shop account with expert guidance.
Workstations & Streaming Studio
Plug in to professional workstations to publish in real time. Watch masters at work in the IFA Streaming Studios feat. WDR, Gentle Nerds, Sascha Pallenberg and more. You can also book the Streaming Studio yourself. Join us, go live from IFA!
IFA merch launch
+ DJ set
+ DJ set
The new IFA 2025 merch drops Friday, 5 September at 15:00. Join the party with together with the OVERKILL community and Berlin DJs.
Creators connect – Saturday special & networking lunch
One for your calendar: On Saturday, 6 September, join the experts shaping the creator economy. From 11:00–17:00 on the Creator Stage, hear from TikTok, Nvidia, Sony, 1SP, Opus Clip, Everbloom, CreatorIQ and more. Expect sharp insights, fresh strategies and bold ideas.
At 12:30, connect over lunch in the The Inner Circle VIP Lounge – a relaxed networking session for creators, influencers, agencies and brands.
Follow IFA. Create with us.
From TikTok to LinkedIn – connect with us and turn IFA into your content playground. Follow our channels for exclusive creator access, IFA insights, and moments that make your feed pop.
Live streaming powered by TikTok
Welcome to TikTok Shop – the platform that’s changing how the world shops. See how brands like Philips launch products live on TikTok Shop. It’s social commerce in real time where content, community and shopping come together.
Join expert-led workshops throughout the day and learn how to set up your Shop account, create content that sells and grow your business — one tap at a time.
Choose your creator journey with IFA 2025.
IFA Influencer Club or Ambassador Program? The IFA Creator Hub offers two exclusive entry points for content creators. Each offers its own perks, access and opportunities. Here’s what you can expect:
IFA Influencer Club
The IFA Influencer Club is for micro- and mid-tier creators who love tech, lifestyle or innovation. Whether you're here for content or just the experience, you’ll get free access to IFA, creator tools, and the chance to be featured on IFA’s digital channels.
Register for the IFA Influencer Club when getting your creator ticket.
Ideal for:
- Creators with a minimum of 5,000 followers
- Content-focused or community-driven profiles
- Active on Instagram, TikTok, YouTube or blogs
- Focused on IFA Berlin 2025 (August to September)
Benefits & perks include:
- Free creator ticket with Creator Hub entry for you
- Access to the lounge, studio & editing zones
- Chance to be featured on IFA’s social channels
- Onboarding email with all the info you need
- No posting obligation – just share when it fits
- Join sweepstakes, special actions & creator moments
IFA Ambassador Programme
The IFA Ambassador Programme is our premium creator tier. Ambassadors represent IFA across several months, with access to exclusive events, tailored campaigns, and VIP visibility.
Get your creator ticket now and apply as an IFA Ambassador during registration.
Ideal for:
- Mid-level creators with 50k+ followers
- Strong storytelling & high content quality
- Tech-savvy or lifestyle-led personalities
Requirements:
- Application with content example & motivation
- Willingness to create multi-format content (Reels, vlogs etc.)
- Interest in long-term partnership from spring to fall
Benefits & perks include:
- Free creator ticket with Creator Hub entry for you
- Invitation to exclusive welcome dinner
- VIP lounge zones & backstage access
- Official spotlight on IFA website & social channels
- Personal contact & exclusive pre-event briefings
- Integrated into IFA campaigns with possible stage appearances
- Long-term partnership from spring to fall
- IFA merch, side events & potential brand collaborations
Meet the official IFA Ambassadors
They create, inspire and shape what’s next. Our official IFA Ambassadors, represented by Vertical Influence by InSocial Media, are standout voices in tech and digital culture. From hands-on product tests to exclusive behind-the-scenes access, they bring IFA 2025 to life for millions of fans. Discover the creators who represent the spirit of innovation and the future of content.
IFA Creator Hub – Frequently asked questions
-
1. How long does it take to review my application?
We aim to get back to you as soon as possible. If it takes a little longer, don’t worry – we’re reviewing every application carefully.
-
2. Can I apply for both programmes?
Yes, you can apply for both the IFA Influencer Club and the Ambassador Programme. Just keep in mind that the Ambassador tier has specific requirements, so please make sure you meet them before submitting your application.
-
3. How will I know if I’ve been selected?
You’ll get an email from us with all the next steps. Keep an eye on your inbox and your spam folder, just in case.
-
4. What happens after I’ve registered?
Once your application is approved, we’ll guide you through onboarding, send your ticket, and share everything you need to get started.
-
5. Do I need a filming permit for content creation at IFA?
Nope – you’re good to go. As a registered Creator Hub participant, you don’t need a separate filming permit for shooting content at IFA. Just make sure you're respectful of people’s privacy and follow the general house rules.
-
6. Still got questions?
Email us anytime at creator@ifa-management.com. We're happy to help!