IFA Auftakt PK

The IFA Auftakt PK marks the official starting signal for IFA Berlin 2025.

Exactly one week before the start of the trade fair, IFA invites you to an exclusive press event in the iconic water tower on the EUREF campus. The extraordinary location symbolises the values of IFA: modern, future-oriented and innovation-driven.

Leif Lindner, CEO of IFA Management GmbH, will kick off the event with a concise outlook on the highlights of IFA 2025 - including new theme areas, the summer garden and the extensive event and stage programme. Dr Sara Warneke, Managing Director of GFU Home and Consumer Tech GmbH, will then give an in-depth analysis of the German market taking into account current market trends. The event will be rounded off with a Q&A and networking opportunities in a relaxed atmosphere with a buffet and drinks.

IFA Auftakt PK
Wasserturm
EUREF-Campus 15b
10829 Berlin

11:30-15:00

Visitors can only enter the grounds via the main entrance at the barrier/at the concierge.

S-Bahn:

• Approach via S-Bahn station Schöneberg: approx. 5 minutes on foot
• Approach via S-Bahn station Julius-Leber Brücke: approx. 10 minutes on foot
• Arrival via DB Südkreuz station: 15 minutes on foot

Taxi/Uber:
Good connection via the access road in Torgauer Straße

Parking:
Two public multi-storey car parks are available for a fee - including charging stations for electric cars. They are located in Torgauer Straße and directly in front of the barrier at the campus entrance.