Dr. Sara Warneke
Managing Director
GFU – Home & Consumer Tech
GFU – Home & Consumer Tech
Sara Warneke, who holds a doctorate in economics, has been Managing Director of gfu Consumer & Home Electronics GmbH since September 2020. Previously, she was Senior Manager for the Consumer Electronics and Satellite & Cable trade associations at ZVEI, and worked as a consultant for GFU.
Sessions
Press Conference
1 h 30 min
Language: English (translation available)
Access: Registration needed
5 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
60 min
Binary Hearts: Wenn Algorithmen zu Gefährten werden - Von smarten Systemen zu sozialen Begleitern – Perspektiven auf KI, Robotik und menschliche Nähe.
In the panel discussion ‘Binary Hearts: When Algorithms Become Companions’ on Friday, 5 September, at 1 p.m. in the Palais am Funkturm, experts will discuss how emotional our relationship with household robots is – and what consequences this has for acceptance, expectations and ethics. The discussion will be based on an international consumer survey conducted by GFU and Oliver Wyman on the bonds between humans and smart assistants.
Speakers D. Reger (NEURA Robotics), M. Schulte (Oliver Wyman), P. Schweidler (Human-Factors-Consult), S. Warneke (GFU – Home & Consumer Tech), C. Ploß (Bundesministerium für Wirtschaft und Energie), E. Czerski (N Robotics)
Language: German
AI
Smart Home
Press Conference
3 h 30 min
The IFA Auftakt PK marks the official starting signal for IFA Berlin 2025. Exactly one week before the start of the trade fair, IFA invites you to an exclusive press event in the iconic water tower on the EUREF campus. The extraordinary location symbolises the values of IFA: modern, future-oriented and innovation-driven..
Language: German
Access: Invitation Only, Registration needed