Frontnow: E-Commerce is Dead – Long Live Experience Commerce! How OBI, Coop & Audi Sell More with GenAI
Frontnow: E-Commerce is Dead – Long Live Experience Commerce! How OBI, Coop & Audi Sell More with GenAI
It’s time to move beyond classic e-commerce into experience commerce: inspiring, intuitive, intent-based. Learn how OBI, Coop & Audi use GenAI to bridge online-offline, heal chaotic product data, and prepare for agent shopping & AI discoverability.
Presented by
Speakers
Marc Funk
Frontnow
Language
English
It’s time to move beyond the classic e-commerce model into experience commerce – inspiring, intuitive, intent-based. Discover how OBI, Coop, and Audi use GenAI to bridge the gap between online and offline sales, how market leaders fix chaotic product data to boost online growth, and why the buying journey is shifting towards agent shopping. Learn how to prepare for AI-driven discoverability on platforms like ChatGPT, Gemini & Co., and set the stage for seamless, personalized customer experiences that connect intent with action.
Frontnow
