Glow up with the IFA Beauty Hub
Glow up with the IFA Beauty Hub
Explore beauty in all its forms – hands-on, high-tech and everything in between, only at the IFA Beauty Hub.
Content Creation
Photo, Video & Content Creation
Fitness & Digital Health
The IFA Beauty Hub is more than just tech, it’s a celebration of beauty in all its forms. Yes, you’ll find AI-powered skincare, app-connected styling tools and smart wellness gear. But just as much space is dedicated to non-digital favourites: from trusted classics to the latest must-haves in skincare, haircare and self-care. It’s where high-tech meets hands-on – and everything in between.
Integrated into IFA’s Fitness & Digital Health show area, the Beauty Hub blends modern wellbeing with the evolving needs of a trend-aware, experience-driven audience. It's designed for those who care deeply about beauty and how it adapts to a changing world.
Expect live demos, immersive showcases and interactive installations that engage visitors across all touchpoints. Whether you're a professional, creator, buyer or beauty enthusiast, this is where inspiration comes to life.
The Beauty Hub is where the next generation of personal care takes shape. Because smart looks good on everyone.
Integrated into IFA’s Fitness & Digital Health show area, the Beauty Hub blends modern wellbeing with the evolving needs of a trend-aware, experience-driven audience. It's designed for those who care deeply about beauty and how it adapts to a changing world.
Expect live demos, immersive showcases and interactive installations that engage visitors across all touchpoints. Whether you're a professional, creator, buyer or beauty enthusiast, this is where inspiration comes to life.
The Beauty Hub is where the next generation of personal care takes shape. Because smart looks good on everyone.
