Glow up with the IFA Beauty Hub

The IFA Beauty Hub is more than just tech, it’s a celebration of beauty in all its forms. Yes, you’ll find AI-powered skincare, app-connected styling tools and smart wellness gear. But just as much space is dedicated to non-digital favourites: from trusted classics to the latest must-haves in skincare, haircare and self-care. It’s where high-tech meets hands-on – and everything in between.

Integrated into IFA’s Fitness & Digital Health show area, the Beauty Hub blends modern wellbeing with the evolving needs of a trend-aware, experience-driven audience. It's designed for those who care deeply about beauty and how it adapts to a changing world.

Expect live demos, immersive showcases and interactive installations that engage visitors across all touchpoints. Whether you're a professional, creator, buyer or beauty enthusiast, this is where inspiration comes to life.

The Beauty Hub is where the next generation of personal care takes shape. Because smart looks good on everyone.