1 Jul – 9 Sep 2025

IFA Moments – Where Innovation Becomes an Experience

IFA Moments is your opportunity to be part of IFA’s cultural pulse — bringing your brand to life through bold activations that go beyond the booth.

Whether you're launching a product, hosting a creator moment, or crafting a unique brand experience, IFA Moments gives you the stage to connect with global audiences through immersive, high-visibility content.

From cultural collabs to cutting-edge showcases — if your brand creates conversation, emotion, or inspiration, it's made for IFA Moments.

How the campaign comes to life

Pre-IFA – Building anticipation
Weeks ahead of the show, your IFA Moment is already out there – live on the IFA Moments website, the official Agenda, and across our content platforms. You’ll be spotlighted in social drops and newsletters, ready for visitors to bookmark, share, and plan their trip around your activation.

During IFA – Own the Moment
Your brand takes centre stage – featured across the IFA App, digital signage, programme listings, and real-time content. Online and on-site, your activation becomes part of the experience – right where attention is highest. 

After IFA – Stay in the feed
The moment doesn’t stop when the doors close. Your content remains visible through IFA’s wrap-ups, editorial stories, and follow-up campaigns – turning showtime buzz into long-term brand impact.