Into the immersive: How XR & agentic AI shape our digital now
Into the immersive: How XR & agentic AI shape our digital now
XR and agentic AI are transforming media, shopping and play. Napster's Karina Kogan reveals how brands stay ahead.
AI
Extended reality (AR/VR/XR)
IFA Next
Step into a new frontier where screens blur and reality bends. XR (extended reality) and agentic AI aren’t distant promises anymore. They’re already changing how we shop, play and connect. In this session, Karina Kogan, President and CMO of Napster, lifts the lid on how brands create digital playgrounds where avatars, gamification and smart AI do the talking and the selling.
From virtual stores to lifelike concerts, see why meeting people where they feel most at home, in their favourite digital worlds, is now essential for brands that want to stay ahead. Expect sharp insights, real examples and a glimpse at how the once-futuristic has become today’s everyday.
From virtual stores to lifelike concerts, see why meeting people where they feel most at home, in their favourite digital worlds, is now essential for brands that want to stay ahead. Expect sharp insights, real examples and a glimpse at how the once-futuristic has become today’s everyday.
