Keynote von Michael Braungart

Cradle to Cradle-Co-Erfinder Prof. Dr. Michael Braungart zeigt in seiner Keynote, wie wir Technik neu denken können – nicht als Problem, sondern als lösungsorientierte Chance. Mit praxisnahen Beispielen öffnet er neue Perspektiven auf Kreislaufwirtschaft und Innovation.

Key Takeaways

1. Technological products can leave a positive footprint
2. It’s time to move beyond reduction – towards true quality
3. Cradle to Cradle is an invitation to radical innovation

The donation-funded, non-profit Cradle to Cradle NGO has been advocating for a future-ready circular economy since 2012. Through education, networking, and hands-on projects, it brings the Cradle to Cradle approach into business, politics, and wider society. Its goal: a world in which products and processes are designed from the outset to be healthy and fair, with materials that can circulate continuously. This work takes shape through initiatives such as the recurring C2C Congress, the C2C LAB in Berlin, and the concert project Labor Tempelhof with Die Ärzte, which received a special award from the German Sustainability Prize in 2024. In 2025, IFA Berlin is expanding its commitment to sustainability and is entering into a partnership with the Cradle to Cradle NGO.