Vom ersten Bild zur Kampagne – Mein Weg in der Street Photography

From First Shot to Full Campaign – My Journey in Street Photography

In this masterclass, photographer and content creator Thomas Kakareko joins Sony expert Mike Suminski to explore the creative and strategic impact of street photography. At the heart of the conversation: Thomas’s personal journey, his documentary approach to urban spaces, and his long-standing collaboration with Sony.

Together, they present two recent projects:
First, Sony’s newly launched street photography campaign, where Thomas takes center stage as the face and lead storyteller. Second, the launch of the Alpha 7CR, featuring images he captured on the streets of Barcelona.

This session is perfect for anyone interested in visual storytelling, cross-brand creative workflows, and the evolving world of contemporary imagery.

Key Takeaways:

1. Behind-the-scenes insights into the development and rollout of a major street photography campaign, from concept to final shot.
2. How to capture authentic street moments – even in fast-paced urban environments – through the right mix of gear, timing, and intuition.
3. A deep dive into two current Sony campaigns and how they shaped creative visual language and opened up fresh perspectives in street photography.