WGSN Future Consumer 2027: The emotions shaping tomorrow’s choices
Discover six emotions that will determine what we buy, feel and share in 2027 - with AbdulRahman Hadi from WGSN.
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What will drive us to buy, switch off or log on in 2027? According to WGSN’s annual flagship Future Consumer forecast, read by over 31,000 brand leaders every year, the answer is simple: emotions.
In the report Future Consumer 2027: Emotions, AbdulRahman Hadi, UX Trend Strategist on WGSN’s Consumer Tech team, unpacks six emotional drivers that shape what we want, how we live and which brands we trust. He brings years of experience in open innovation, strategy and AI across EMEA, working with global names from the Berlin Senate to VISA and the European AI Alliance.
Expect clear takeaways on how to design products and services that speak to tomorrow’s feelings and how to connect with the consumers behind them.
In the report Future Consumer 2027: Emotions, AbdulRahman Hadi, UX Trend Strategist on WGSN’s Consumer Tech team, unpacks six emotional drivers that shape what we want, how we live and which brands we trust. He brings years of experience in open innovation, strategy and AI across EMEA, working with global names from the Berlin Senate to VISA and the European AI Alliance.
Expect clear takeaways on how to design products and services that speak to tomorrow’s feelings and how to connect with the consumers behind them.