Beurer ist ein führender Anbieter innovativer Elektrokleingeräte für den täglichen Gebrauch. Seit Gründung im Jahr 1919 und der Produktion des ersten Heizkissens hat sich das Sortiment um zahlreiche Produktbereiche erweitert. Das derzeitige Portfolio besteht aus über 500 Produkten, die sich in die Themenwelten Gesundheit, Wohlbefinden, Schönheit, Körperpflege, Haushalt, Fitness und Baby aufgliedern. Beurer beschäftigt weltweit 1700 Mitarbeiter und vertreibt seine Produkte in über 100 Länder.
Enjoy flexible heating with the HK 77 ‘Heaty’
With the HK 77 “Heaty”, Beurer introduces a stylish rechargeable heating pad available in six colors, perfect for use at home, in the office, or on the go. The new HD 65 Heated Overblanket offers cozy warmth “Made in Europe,” while the premium HD 82 Heated Overblanket, available in two elegant versions, features a luxurious outer material.
New Product Category Revealed
With the new “Love Your Pet by beurer” series, Beurer is expanding its portfolio for the first time to include pet care, bringing its trusted quality to the world of furry family members. Six products will be available at launch and presented at Beurer’s booth (Hall 4.1, Booth 112).
Sustainable DentalCare with Sonic Toothbrushes
A special highlight at IFA is the launch of the new SC 30 and SC 50 Electric Sonic Toothbrushes. These devices impress with stylish designs in various color options and offer particularly gentle and effective cleaning with up to 80,000 vibrations per minute. The sonic toothbrushes are part of the Beurer Green Planet Range and stand out for their eco-friendliness. The bristles are made from renewable raw materials, while the brush heads, the entire housing of the handpieces, and the SC 50 charging station are made from recycled materials.
SC 50 - Elektrische Schallzahnbürsten
LV 500 PureFlow - 2-in-1 Luftreiniger und Ventilator
Sessions
Press Conference
45 min
Experience an exclusive preview of Beurer's innovations. In addition to innovations in hair styling, dental care, air and heat, two special highlights await you: the new brand claim, which sets fresh impulses - and a new product category that will surprise you.
Language: German (no translation available)
5 Sep 2025 – 13:00
Hall 4.1, 112
60 min
Beurer's new brand claim and new product category
From sonic toothbrushes to heating innovations: German heritage brand Beurer presents new solutions and introduces its updated brand claim.
Language: German
Access: Trade Visitors Only
Home Appliances
8–9 Sep 2025
Hall 17
Beurer at the Beauty Hub – try the latest in beauty tech
From pro manicures to smart haircare – Beurer brings beauty innovation to life.
Fitness & Digital Health