Lexar
Photo, Video & Content Creation
IFA 2025
H20
H20-101
H20-101
Grevelingstraat 40, 2161 WG, Lisse The Netherlands
Lexar. Live For The Memory.
Founded in 1996, Lexar was born out of innovation to create industry-leading data storage and memory solutions worldwide.
For more than 29 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. With so many options, it’s easy to find the right Lexar solution to fit your needs.
Founded in 1996, Lexar was born out of innovation to create industry-leading data storage and memory solutions worldwide.
For more than 29 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. With so many options, it’s easy to find the right Lexar solution to fit your needs.
Samy Benarfa
samy.benarfa@lexar.com
samy.benarfa@lexar.com
Grace Su
grace@lexar.com
grace@lexar.com
Joanna D'argent
joanna.dargent@lexar.com
joanna.dargent@lexar.com
Lexar PLAY PRO microSD Express Card
The Lexar PLAY PRO microSD Express Card is a high-speed microSD card, offering read and write performance approximately four times that of standard microSD UHS-I cards. With a maximum read speed of up to 900 MB/s and a maximum write speed of up to 600 MB/s, its exceptional performance ensures an outstanding user experience during data copying, data transfer, game downloads, and gameplay.
The product is available in capacities of 256GB, 512GB, and 1TB, providing users with more options for high-capacity storage, with the 1TB version being a global first.
The design and packaging of the product align with gaming scenarios, emphasizing that this card is specifically designed for gaming, making it a perfect match for handheld consoles like the Switch 2.
The product is available in capacities of 256GB, 512GB, and 1TB, providing users with more options for high-capacity storage, with the 1TB version being a global first.
The design and packaging of the product align with gaming scenarios, emphasizing that this card is specifically designed for gaming, making it a perfect match for handheld consoles like the Switch 2.
Lexar Professional Go Portable SSD with Hub
The ultimate setup to shoot seamless video from your iPhone, Lexar Professional Go Portable SSD with Hub is a revolutionary solution that lets you use the Portable SSD on its own for unmatched freedom and portability or with the hub to add peripherals like lighting, microphones, power banks, and more.
Perfect-Size For iPhone,truly embodies the concept of portability with its ultra-compact design, while offering an incredible capacity of 1- 2TB.So creators can store more high-res videos and focus on creativity, making handheld iphone recording more comfortable than ever before.
It allows you to easily record Apple ProRes videos with an iPhone 15 Pro/Pro Max or iPhone 16 Pro/Pro Max. Whether you want to capture unforgettable moments or create professional-quality videos, the Lexar Professional Go Portable SSD with Hub is the ultimate setup for creators and videographers alike.
Lexar TouchLock Portable SSD
Lexar TouchLock Portable SSD is an encrypted portable solid-state drive that enables seamless unlocking via NFC — simply tap with an NFC-enabled smartphone to access the drive, with no need for fingerprint or password input.
This provides a faster, more convenient user experience. The product features a built-in 128-bit AES hardware encryption controller and an NFC encryption chip, delivering dual-layer hardware encryption to ensure strong protection of users’ private data.
Additional highlights include up to 430MB/s read and 400MB/s write speeds, an average write speed of 300MB/s for full-drive large file transfers, 2-meter drop resistance, MagSafe magnetic attachment, and one-tap photo backup via the Lexar app
Sessions
7 Sep 2025 – 16:45
Creator Stage (Creator Hub, Palais)
45 min
Lexar x Matthias Dangl: The storage workflow behind viral drone videos
Explore how creator Matthias Dangl uses Lexar’s full workflow - microSDs, SSDs, docks - to turn drone footage into viral content. A repeatable system for creators who aim to grow.
Speakers M. Dangl (Create Beyond)
Language: German
Content Creation
Photo, Video & Content Creation