Samsung Bespoke AI Washing Machine
More Ease and Greater Convenience Through Artificial Intelligence in Everyday Life – An Example Using the Samsung Bespoke AI Washing Machine
What if a washing machine could think for itself? Artificial intelligence has long since become part of our everyday lives. It thinks ahead, automates routines, and delivers more comfort, efficiency, and ease to daily life. In the household, this means less effort, more efficient workflows, and more time for what truly matters.
The new Samsung Bespoke AI Washing Machine with a 7-inch display brings these benefits directly into your home, making laundry care smarter and more efficient. It’s a thoughtful answer to the need for more time, less stress, and real everyday support—impressing not only with its modern design and easy operation, but above all with AI features that deliver genuine added value.
When it comes to energy efficiency, the Bespoke AI Washing Machine shows its real strength: Models in the WF90F/24 series with 9 kg capacity consume up to 55% less energy in the Eco program than required to meet the threshold for Energy Efficiency Class A¹, and when AI Energy Mode is activated, many programs can save an additional 70%².
And when your hands are full? That’s where Bixby³ voice control makes the difference. The washing machine can be operated by voice command—just say, “Hey Bixby, open the washing machine door.”
¹ Based on Samsung internal testing, WF90F/24 series models (9 kg) are 55% more efficient than required to reach the threshold for Energy Efficiency Class A according to Regulation (EU) No. 2019/2014. Does not apply to all models.
² Based on internal testing of model WW11BB944AGB under normal usage conditions with 5 kg of laundry in the Cotton program. Results: average power consumption without AI Energy Mode in the Cotton program = 0.539 kWh. Average power consumption in the Cotton program with AI Energy Mode = 0.145 kWh. Individual results may vary depending on usage.
³ Bixby is Samsung’s artificial intelligence-based Internet of Things (IoT) voice assistant. Availability of the Bixby service may vary by country. Bixby recognizes selected languages and certain accents/dialects. The user interface may vary by device and differ from what is shown. Availability of Bixby features and content providers may vary depending on country, carrier, language, device model, and OS version. A Wi-Fi connection and Samsung account are required. Internet access is necessary.
Samsung Galaxy Z Fold7
The new Samsung Galaxy Z Fold7 combines innovative design, an advanced camera, and AI features in a thin and lightweight form factor. It delivers the powerful premium performance of a Samsung Ultra smartphone while unlocking numerous possibilities for efficiency and productivity thanks to its large, foldable display. One UI 8 serves as the foundation for the seamless integration of intelligent, multimodal AI features that are specifically optimized for the foldable format.
Weighing just 215 grams¹, the Samsung Galaxy Z Fold7 is even lighter than the Samsung Galaxy S25 Ultra. It measures only 8.9 mm when folded and just 4.2 mm² when opened. Unfolded, the Samsung Galaxy Z Fold7 provides an exceptionally large screen, creating space for efficient work, multitasking, and stunning visuals. The main display is 11% larger compared to the previous generation, offering significantly more room to edit text or images and run multiple apps in parallel. Galaxy AI features³ are also easy to use on this expansive workspace. For instance, users can reliably remove objects from images with Object Eraser. The wide working area allows for easier selection and more precise control, while the simultaneous image preview ensures greater editing comfort.
For ultra-powerful photography, the Galaxy Z Fold7 is the first foldable device to feature the professional camera setup from the Galaxy S series. The camera delivers precise details, vibrant colors, and rich textures. It also introduces the first 200 MP wide-angle camera in the Samsung Galaxy Z series, capturing four times more detail and producing photos that are 44% brighter than its predecessor. AI-powered image processing automatically ensures good exposure, high sharpness, and realistic results, keeping photos and videos crisp and vivid even in challenging lighting conditions—whether at a late-night dinner or during an evening stroll. This way, users can preserve their favorite moments in lifelike quality forever⁴.
¹ Weight may vary by country or region.
² Thickness of the Samsung Galaxy Z Fold7 in the unfolded state does not include the main screen’s frame.
³ Certain AI features require an internet connection, a Samsung account, or a Google account login. Galaxy AI is available in Germany from the age of 16. Availability and feature set may vary by language. A language pack download may be required. Accuracy of results is not guaranteed.
⁴ Results may vary depending on shooting conditions, such as multiple subjects, blurred subjects, or moving subjects.
Samsung The Premiere 5
Samsung The Premiere 5 Projector – Versatile All-Rounder with Touch Feature
A movie night in the living room, a board game at the kitchen table, or a fitness studio on the bedroom floor: with The Premiere 5, Samsung offers home entertainment in unique formats. This compact ultra-short-throw projector with advanced triple-laser technology can project not only onto walls, but also onto floors or tables, and can be operated intuitively by touch when paired with the optional Touch Stand.
With a projection size from 20 to 100 inches, the ultra-short-throw projector brings movies and series into the home in Full HD. Smart Edge Blending ensures that the image is ideally displayed on different surfaces, regardless of where or how the projector is placed. While autofocus delivers razor-sharp images, Auto Keystone corrects trapezoidal distortions and aligns the image into a perfect rectangle. This allows users to enjoy an optimized viewing experience without any manual adjustments.
The real highlight: with floor touch projection, interactive content can be projected onto surfaces or the floor, allowing users to operate the device like a touchscreen. This expands the traditional possibilities of projectors and enables diverse learning sessions as well as collaborative creative and gaming experiences. For example, the table can turn into a game board during game night, recipe videos can be projected onto the kitchen island and paused with a swipe, and workout videos can transform into interactive training guides right next to the exercise mat. Touch interaction¹ is only available when the Touch Stand, included in the scope of delivery, is connected.
With its integrated smart speakers supporting Alexa and Bixby, The Premiere 5 becomes a true smart all-rounder. Whether for a movie night or a home workout session, it adapts to the occasion.
¹ Functionality may be limited depending on the setup and surface characteristics of the projection area. Support varies by app; some apps may not offer the feature. Certain functions may be limited when touch control is enabled.