Shelly Group SE at IFA 2025 – Smart Living, Redefined
Shelly Group SE is a European technology leader delivering innovative, affordable smart home and building automation solutions tailored to both end consumers and businesses. With a diverse and expanding portfolio of smart relays, energy meters, lighting controls, sensors, and access control devices, Shelly empowers users to build intelligent, energy-efficient environments with unmatched flexibility and ease of integration.
At the heart of Shelly’s business lies the principle of user-centric innovation - creating smart technology that is powerful, accessible, and adaptable to every home or professional setup. Whether you're just starting with home automation or looking to scale enterprise-grade energy monitoring, Shelly offers the tools to make it possible.
Empowering Open & Secure Smart Spaces
Shelly devices are designed for seamless compatibility with all major smart platforms, including Google Home, Amazon Alexa, Apple HomeKit, and Home Assistant. Built with open architecture and local control options, Shelly offers full GDPR compliance and the option to operate devices without relying on the cloud. This privacy-first design ensures users maintain full control over their data and smart home operations - whether they're managing one room or an entire facility.
Technology Driven by Innovation
Shelly Group is a recognized pioneer in the IoT space, with a core focus on developing and manufacturing high-performance, connected devices that simplify automation. In 2025, Shelly launches its Gen4 and Wave series, featuring support for Matter, Zigbee, Z-Wave, Bluetooth, and Wi-Fi, making the product line one of the most interoperable and future-ready in the industry.
At IFA Berlin 2025, Shelly will showcase an exciting portfolio of new and enhanced devices across several product lines. Visitors can explore and interact with the latest smart switches, plugs, presence and motion sensors, lighting solutions, energy meters, access control products, and more. The exhibits will include next-generation user interfaces like wall displays and smart sensors optimized for intuitive control and energy efficiency.
Shelly’s IFA 2025 presentation also includes the expanded Shelly Wave and Shelly BLU series - introducing high-performance devices with native Z-Wave and Bluetooth connectivity - ideal for users and professionals seeking robust wireless control options for smart building projects.
Enterprise Grade, Consumer Friendly
Shelly’s technology doesn’t just empower consumers - it is increasingly integrated into professional and commercial environments, including office buildings, retail spaces, hotels, and industrial facilities. Its smart modules enable real-time energy usage tracking, predictive maintenance, and remote control - features highly valued in today's energy-conscious business landscape.
Trusted Globally – Built in Europe
Shelly Group SE was founded in EU and has grown into a multinational company comprising seven subsidiaries with offices in Bulgaria, China, the United States, Slovenia, Poland, and Germany. Its products are currently available in over 130 markets worldwide.
Shelly Group is listed on both the Bulgarian Stock Exchange (since 2016) and the Frankfurt Stock Exchange (since 2021), under GSIN A2DGX9 / ISIN BG1100003166 / ticker: SLYG. In 2024, the company was approved to trade in euro through the new EuroBridge Market segment of the BSE – Sofia, further solidifying its position as a key European tech player.
In just a few years, Shelly has grown from a startup to a unicorn—recognized with a valuation of over $1.1 billion. With more than 23 million devices sold, a user base exceeding 2 million registered app users, and an average of one new user every three seconds, Shelly has become one of Europe’s fastest-growing smart tech brands.
Discover Shelly at IFA 2025
At IFA Berlin 2025, Shelly invites you to experience the future of smart living - live, connected, and in control. From intelligent lighting to precision energy monitoring and secure smart access, visitors will be able to see, test, and interact with the next generation of smart technology. Whether you're an end user, systems integrator, developer or partner, Shelly’s platform gives you the power to build better, smarter environments.
Find us at Booth: H1.2-125
Shelly Group SE is a European technology leader delivering innovative, affordable smart home and building automation solutions tailored to both end consumers and businesses. With a diverse and expanding portfolio of smart relays, energy meters, lighting controls, sensors, and access control devices, Shelly empowers users to build intelligent, energy-efficient environments with unmatched flexibility and ease of integration.
At the heart of Shelly’s business lies the principle of user-centric innovation - creating smart technology that is powerful, accessible, and adaptable to every home or professional setup. Whether you're just starting with home automation or looking to scale enterprise-grade energy monitoring, Shelly offers the tools to make it possible.
Empowering Open & Secure Smart Spaces
Shelly devices are designed for seamless compatibility with all major smart platforms, including Google Home, Amazon Alexa, Apple HomeKit, and Home Assistant. Built with open architecture and local control options, Shelly offers full GDPR compliance and the option to operate devices without relying on the cloud. This privacy-first design ensures users maintain full control over their data and smart home operations - whether they're managing one room or an entire facility.
Technology Driven by Innovation
Shelly Group is a recognized pioneer in the IoT space, with a core focus on developing and manufacturing high-performance, connected devices that simplify automation. In 2025, Shelly launches its Gen4 and Wave series, featuring support for Matter, Zigbee, Z-Wave, Bluetooth, and Wi-Fi, making the product line one of the most interoperable and future-ready in the industry.
At IFA Berlin 2025, Shelly will showcase an exciting portfolio of new and enhanced devices across several product lines. Visitors can explore and interact with the latest smart switches, plugs, presence and motion sensors, lighting solutions, energy meters, access control products, and more. The exhibits will include next-generation user interfaces like wall displays and smart sensors optimized for intuitive control and energy efficiency.
Shelly’s IFA 2025 presentation also includes the expanded Shelly Wave and Shelly BLU series - introducing high-performance devices with native Z-Wave and Bluetooth connectivity - ideal for users and professionals seeking robust wireless control options for smart building projects.
Enterprise Grade, Consumer Friendly
Shelly’s technology doesn’t just empower consumers - it is increasingly integrated into professional and commercial environments, including office buildings, retail spaces, hotels, and industrial facilities. Its smart modules enable real-time energy usage tracking, predictive maintenance, and remote control - features highly valued in today's energy-conscious business landscape.
Trusted Globally – Built in Europe
Shelly Group SE was founded in EU and has grown into a multinational company comprising seven subsidiaries with offices in Bulgaria, China, the United States, Slovenia, Poland, and Germany. Its products are currently available in over 130 markets worldwide.
Shelly Group is listed on both the Bulgarian Stock Exchange (since 2016) and the Frankfurt Stock Exchange (since 2021), under GSIN A2DGX9 / ISIN BG1100003166 / ticker: SLYG. In 2024, the company was approved to trade in euro through the new EuroBridge Market segment of the BSE – Sofia, further solidifying its position as a key European tech player.
In just a few years, Shelly has grown from a startup to a unicorn—recognized with a valuation of over $1.1 billion. With more than 23 million devices sold, a user base exceeding 2 million registered app users, and an average of one new user every three seconds, Shelly has become one of Europe’s fastest-growing smart tech brands.
Discover Shelly at IFA 2025
At IFA Berlin 2025, Shelly invites you to experience the future of smart living - live, connected, and in control. From intelligent lighting to precision energy monitoring and secure smart access, visitors will be able to see, test, and interact with the next generation of smart technology. Whether you're an end user, systems integrator, developer or partner, Shelly’s platform gives you the power to build better, smarter environments.
Find us at Booth: H1.2-125