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SINGER
SVP Worldwide
The world’s largest manufacturer of household sewing machines
Collectively, over 450 years of brand tradition and innovation:
Three iconic premium brands: SINGER®, HUSQVARNA® VIKING®, PFAFF®
Sewing machines and ironing appliances for everyone from beginners to ambitious hobby sewers
Global Presence
Headquarters: Nashville, Tennessee (USA)
Regional headquarters / sales offices in: Milan, Mexico City, Sydney
Operates in over 180 countries
Manufacturing facilities in Asia and Latin America
Multiple R&D centers, European software development center
Global supply chain and distribution network
The world’s largest manufacturer of household sewing machines
Collectively, over 450 years of brand tradition and innovation:
Three iconic premium brands: SINGER®, HUSQVARNA® VIKING®, PFAFF®
Sewing machines and ironing appliances for everyone from beginners to ambitious hobby sewers
Global Presence
Headquarters: Nashville, Tennessee (USA)
Regional headquarters / sales offices in: Milan, Mexico City, Sydney
Operates in over 180 countries
Manufacturing facilities in Asia and Latin America
Multiple R&D centers, European software development center
Global supply chain and distribution network
Team contacts
Sebastian Träger
Geschäftsführer Central Europe / General Manager Central Europe
Featured products
NEW
SINGER Smart Heavy Duty 9125 –Erste Heavy Duty + Smartphone-Steuerung
SINGER® Smart Heavy Duty™ 9125 First Heavy-Duty Sewing Machine with Smartphone Control
With the SINGER® Smart Heavy Duty™ 9125, SINGER introduces a world first: For the first time ever, a heavy-duty sewing machine is fully controlled via the CREATIVATE™ app. This robust computerized sewing machine combines up to 900 stitches per minute, 200 built-in stitches, Wi-Fi, and Bluetooth with digital controls. It can be optionally upgraded to a sewing and embroidery machine with the Smart Heavy Duty™ 9105 embroidery module—for a new generation of creative sewing.
With the SINGER® Smart Heavy Duty™ 9125, SINGER introduces a world first: For the first time ever, a heavy-duty sewing machine is fully controlled via the CREATIVATE™ app. This robust computerized sewing machine combines up to 900 stitches per minute, 200 built-in stitches, Wi-Fi, and Bluetooth with digital controls. It can be optionally upgraded to a sewing and embroidery machine with the Smart Heavy Duty™ 9105 embroidery module—for a new generation of creative sewing.
SINGER Intelligent 2.0 Steam Press 20"
The SINGER Intelligent 2.0 Steam Press 20" delivers dry-cleaning-quality ironing results—quickly, conveniently, and professionally. The large 20-inch non-stick ironing surface, powerful steam output of 110–140 g/min, and two steam boost options smooth out even delicate fabrics. Thanks to digital controls with five fabric programs, a fast heat-up time, and a 1-liter water tank, you can iron for long periods without interruption. The automatic shut-off feature and space-saving storage provide added convenience.
NEW
SINGER HD 0425 Overlock
SINGER®HD0425 Overlock – A powerful overlock machine for the most demanding applications. Sew, cut, and finish in a single step—quickly, precisely, and reliably. Witeed, a large cutting blade, and a free arm, it handles both fine and thick fabrics with ease. A rolled hem function, LED lighting, and a sturdy metal frame ensure professional results and maximum sewing comfort.
NEW
SINGER S0085 -Overlock
An easy introduction to the world of overlocking. Sew, cut, and finish in a single step—quickly and neatly. With 8 stitch variations, 4- and 3-thread options, differential feed, color-coded thread paths, and a free arm, you can create professional-looking seams on a wide variety of fabrics. The intuitive controls make threading easy and make the S0085 the ideal companion for beginners and anyone who wants to achieve perfect finishing with minimal effort.
SINGER momento Plotter
SINGER | momento – Creativity Without Limits. This versatile cutting plotter cuts, embosses, engraves, and draws with the highest precision. Thanks to state-of-the-art technology and CREATIVATE™ connectivity, creating personalized projects is easier than ever. Whether it’s paper, vinyl, fabric, or cardstock—the SINGER | momento transforms creative ideas into professional results and combines proven SINGER® quality with limitless design possibilities.
NEW
SINGER Heavy Duty 4552
SINGER® Heavy Duty™ 4552 – Power, Control, and Comfort
The SINGER® Heavy Duty™ 4552 impresses with 32 stitches, plenty of accessories, powerful performance, a sturdy metal construction, and a high level of sewing comfort. The powerful DC motor and high piercing power effortlessly handle denim, canvas, and multiple layers of fabric. A built-in needle threader, speed control, top-drop-in bobbin system, and adjustable presser foot pressure ensure comfortable and precise sewing. Through the CREATIVATE™ app, users also receive digital instructions and support for their sewing projects.
The SINGER® Heavy Duty™ 4552 impresses with 32 stitches, plenty of accessories, powerful performance, a sturdy metal construction, and a high level of sewing comfort. The powerful DC motor and high piercing power effortlessly handle denim, canvas, and multiple layers of fabric. A built-in needle threader, speed control, top-drop-in bobbin system, and adjustable presser foot pressure ensure comfortable and precise sewing. Through the CREATIVATE™ app, users also receive digital instructions and support for their sewing projects.
SINGER M3335
The SINGER M3335 combines modern design with versatile functions for everyday sewing projects and creative ideas. With 23 utility and decorative stitches, variable stitch length and width, and a 1-step buttonhole, you can achieve precise results in no time at all. The built-in needle threader, quick-change presser foot and sturdy metal housing ensure ease of use and durability. Thanks to its light weight, the M3335 is also ideal for flexible use and easy to transport.
NEW
SINGER Heavy Duty 4523
SINGER® Heavy Duty™ 4523 – Power, Control, and Comfort
The SINGER® Heavy Duty™ 4523 impresses with 23 stitches, powerful performance, a sturdy metal construction, and a high level of sewing comfort. The powerful DC motor and high piercing power effortlessly handle denim, canvas, and multiple layers of fabric. A built-in needle threader, speed control, top-drop-in bobbin system, and adjustable presser foot pressure ensure comfortable and precise sewing. Through the CREATIVATE™ app, users also receive digital instructions and support for their sewing projects.
The SINGER® Heavy Duty™ 4523 impresses with 23 stitches, powerful performance, a sturdy metal construction, and a high level of sewing comfort. The powerful DC motor and high piercing power effortlessly handle denim, canvas, and multiple layers of fabric. A built-in needle threader, speed control, top-drop-in bobbin system, and adjustable presser foot pressure ensure comfortable and precise sewing. Through the CREATIVATE™ app, users also receive digital instructions and support for their sewing projects.