Based in Amsterdam, Thora B.V. is a luxury wellness brand that merges health technology with elegant design. With a focus on healthy, refined living, and sustainability, Thora creates innovative products that enhance everyday life while reflecting a commitment to beauty and well-being.

At IFA 2026, we are proud to present our signature ELF air purifier, alongside our newest innovations: ELF+, which combines advanced air purification with integrated lighting, and SAGA, a swirling water carafe that redefines hydration through design, movement, and UVC purification.

Visit us to experience how wellness and luxury come together in perfect harmony.
Hall 8.1, Booth 104
Secure your spot today!
Team contacts
Mariafrancesca Giugliano
Sales Coordinator
Featured products
ELF+ - The Advanced Air Purification
SAGA - The Swirling Water Carafe
ELF+ - The Advanced Air Purification
SAGA - The Swirling Water Carafe
At IFA 2026, we are proud to present our signature ELF air purifier, alongside our newest innovations: ELF+, which combines advanced air purification with integrated lighting, and SAGA, a swirling water carafe that redefines hydration through design, movement, and UVC purification.