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Ultimate Products
Hall 6.1
H6.1-110
Garment Care
Home Cleaning
Small Domestic Appliances
Ultimate Products
—
United Kingdom
Owner of three of the UK’s most trusted heritage brands, Salter, Beldray, and Giles & Posner, Ultimate Products showcases innovative, design-led products across kitchen, cleaning and entertaining. Combining heritage, thoughtful design and accessible innovation, the Ultimate Products brand portfolio continues to create products that make everyday living easier, smarter and more enjoyable.
Salter, the UK’s oldest housewares brand, continues to combine its rich heritage with innovative products designed for modern life. With a strong focus on hosting and sharing, Salter’s 2026 IFA showcase brings together exciting new additions and fresh updates across its entertaining-led appliance portfolio. Making its IFA debut is the Salter CreaMIX Ice Cream Maker, designed to turn frozen bases into smooth, scoopable ice cream in minutes. Featuring creamifying technology to aerate frozen mixtures evenly, 10 preset functions, a mix-in function and three 500ml cups with lids, it makes it easy to create and share delicious frozen treats at home. Alongside this, the popular Salter Slushie Maker returns in a selection of new colourways, offering a fresh update to the range and bringing even more style to at-home hosting.
Beldray, trusted by households for over 150 years, has a long heritage of making garment care simpler - from inventing the world’s first adjustable-height ironing board to developing innovative solutions for the modern home. For IFA 2026, Beldray continues that legacy with a versatile range of garment steamers, available in a selection of colours and designed to offer a convenient alternative to traditional ironing. Alongside these, the Digital Steam Cleaner brings intuitive cleaning technology to the home with its digital display, while the hero Trio Steam takes versatility a step further as a 3-in-1 appliance that transforms from an iron into a garment steamer and then a travel iron offering a practical solution from everyday garment care to life on the go.
Giles & Posner brings its trademark sense of fun to entertaining with appliances designed to make occasions more memorable. New for IFA 2026, the brand showcases its Funfair range, bringing the excitement and nostalgia of the fairground into the home. Designed with entertaining in mind, the range is all about creating fun experiences to share with family and friends and making every gathering feel like an occasion.
Across Salter, Beldray and Giles & Posner, Ultimate Products continues to combine heritage, innovation and accessible design to create products that help consumers enjoy more from their homes. Whether hosting friends, creating something delicious or making everyday routines that little bit easier.
Salter, the UK’s oldest housewares brand, continues to combine its rich heritage with innovative products designed for modern life. With a strong focus on hosting and sharing, Salter’s 2026 IFA showcase brings together exciting new additions and fresh updates across its entertaining-led appliance portfolio. Making its IFA debut is the Salter CreaMIX Ice Cream Maker, designed to turn frozen bases into smooth, scoopable ice cream in minutes. Featuring creamifying technology to aerate frozen mixtures evenly, 10 preset functions, a mix-in function and three 500ml cups with lids, it makes it easy to create and share delicious frozen treats at home. Alongside this, the popular Salter Slushie Maker returns in a selection of new colourways, offering a fresh update to the range and bringing even more style to at-home hosting.
Beldray, trusted by households for over 150 years, has a long heritage of making garment care simpler - from inventing the world’s first adjustable-height ironing board to developing innovative solutions for the modern home. For IFA 2026, Beldray continues that legacy with a versatile range of garment steamers, available in a selection of colours and designed to offer a convenient alternative to traditional ironing. Alongside these, the Digital Steam Cleaner brings intuitive cleaning technology to the home with its digital display, while the hero Trio Steam takes versatility a step further as a 3-in-1 appliance that transforms from an iron into a garment steamer and then a travel iron offering a practical solution from everyday garment care to life on the go.
Giles & Posner brings its trademark sense of fun to entertaining with appliances designed to make occasions more memorable. New for IFA 2026, the brand showcases its Funfair range, bringing the excitement and nostalgia of the fairground into the home. Designed with entertaining in mind, the range is all about creating fun experiences to share with family and friends and making every gathering feel like an occasion.
Across Salter, Beldray and Giles & Posner, Ultimate Products continues to combine heritage, innovation and accessible design to create products that help consumers enjoy more from their homes. Whether hosting friends, creating something delicious or making everyday routines that little bit easier.
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Featured products
Salter Slushie Maker
Designed for effortless frozen drinks at home, the Salter Slushie Maker uses a 200W built-in cooling system to create slushies, cocktails, frappés, milkshakes and more without the need for ice. Its digital display and preset programmes make operation simple, while the 1.9L liquid capacity and 12-hour stay-cold function make it well suited to hosting and sharing.
NEW
Salter CreaMIX Ice Cream Maker
Bringing versatility to homemade frozen treats, the Salter CreaMIX Ice Cream Maker uses a powerful 800W motor and magnetic stainless-steel blade to process frozen mixtures in just 2–5 minutes. Its digital one-touch display offers 10 preset functions, from ice cream and gelato to sorbet, slushies and frozen drinks. Three 500ml tubs with lids make preparing, storing and sharing creations simple.
NEW
Beldray Trio Steam - 3 in 1 Iron & Steamer
Reimagining everyday garment care, the Beldray Trio Steam combines three functions in one versatile appliance: a full-size iron, mini soleplate and garment steamer. A ceramic soleplate, LED display and SureTemp technology support easy, controlled styling, while the removable 180ml water tank delivers up to 30g/min of steam. Compact and practical, it also includes a heatproof mat and fabric/lint brush for added versatility.
NEW
Salter Crisp & Go Portable Air Fryer
Designed around modern meal prep, the Salter Crisp & Go combines a compact countertop design with practical cooking and storage in one appliance. Its 4L glass container is ideal for batch cooking, while two 1.5L containers make portions easy to store, reheat and take on the go. Four presets, temperatures up to 200°C and a 360° viewing window offer convenient, controlled cooking, with dishwasher-safe trays and PFAS-free coating for easy cleaning.
NEW
Beldray Digital Handheld Steam Cleaner
Bringing intuitive technology to everyday cleaning, the Beldray Digital Steam Cleaner features an LED display showing temperature and steam mode, with a 20-second heat-up time and instant refill for continuous cleaning. Its multifunctional accessory kit tackles surfaces throughout the home, from refreshing upholstery and garments to cleaning windows, mirrors, taps and hard-to-reach areas.