Ultimate Products

Owner of three of the UK’s most trusted heritage brands, Salter, Beldray, and Giles & Posner, Ultimate Products showcase the latest innovative, design‑led products across kitchen, cleaning and entertaining. Focussing on developing beautiful, quality products for every home, trust the Ultimate Products band portfolio to make everyday living easier and smarter.

Salter, the UK’s oldest housewares brand, blends heritage and innovation through an extensive range of kitchen essentials, design‑led ranges, and easy-to-use appliances. Its latest coordinated launch, the Ripple Collection, brings new Taupe, Grey, and Sage colourways to countertops, alongside fresh additions to the popular Retro Collection in Green and Blue. The upgraded Chocolatier to Share, hosting a larger 500 ml capacity, adds to the line‑up, offering a simple way to make and share indulgent treats.

Beldray, trusted by households for over 150 years, is known for creating affordable, reliable solutions to make everyday cleaning simple. From inventing the world’s first adjustable‑height ironing board to today’s innovative cleaning tools, the brand continues to develop products that help homes tackle everyday tasks with ease. Following a recent rebrand, Beldray takes a more fun approach, encouraging consumers to ask why cleaning has to be boring! Brand new for IFA, Beldray showcase their TrioSteam, an innovative 3‑in‑1 garment steamer and iron, and the Airfinity cordless vacuum, the brand’s most powerful vacuum cleaner, featuring advanced tangle‑free technology.

Giles & Posner is known for creating fun, practical appliances that make entertaining more enjoyable. The new Matte Sorbet Collection builds on the popularity of the pastel‑coloured party appliances, introducing a smooth matte finish for a fresh, stylish update across the range, perfect for any occasion.