VITESY

Start a New Way of Living with Us

Vitesy is an Italian company, specialized in the development of innovative and smart Small Domestic Appliances and committed to improve people's lives and well-being. Our mission is to help people to live in a healthy environment, building a new way of life together with our community: sustainable, conscious and in harmony with the planet. We work passionately to help our customers in achieving a better quality of life and a better future for the planet through products that combat food waste and air pollution.
Vitesy systems are designed with care and quality in every aspect, including the completely made-in-Italy design, and follow the principles of circular economy. Through the use of photocatalytic technology for air purification, Vitesy ensures excellent safety and effectiveness against microorganisms, while maintaining minimal energy consumption. In addition to being innovative, the products are also sustainable: since they do not require filters to be replaced, they reduce waste and also bring great economic savings over time.
Currently, our line-up is composed of 3 product lines:
- Shelfy (vitesy.com/shelfy), our Hero Product, extends the shelf life of food and combats food waste by eliminating bacteria and removing odors and dangerous gases from the refrigerator. With over 33.000 units sold, it has won the hearts and minds of customers worldwide!
- Natede (vitesy.com/natede), our most iconic product, is the most natural air purifiers on the market: it improves the air purification capabilities of a real plant and pairs it with a sustainable washable filter, all in a striking design.
- Eteria (vitesy.com/eteria) is a compact Air Purifier featuring washable filters (textile pre-filter and ceramic photocatalytic filter) that can be positioned anywhere to renew the air and help people go about their daily tasks and enjoy a healthy, purified environment.

Company History

At Vitesy, we’re creators of sustainable solutions for well-being since 2016. We’re an Italian company committed to improving people's lives and well-being through sustainable and smart solutions. Through the development of innovative and smart technologies, we promote a healthy environment and a sustainable lifestyle. We're a company of creatives, engineers, and designers with ambitious goals: fight food waste, remove indoor air pollution, and improve your well-being.
Vitesy's story begins with an idea presented at CES 2016, where the first natural air purifier ever created was launched and gathered great interest for its innovative combination of nature (the plant) and technology (the Indoor Air Quality sensors & forced air circulation system). Subsequently, Plug & Play Ventures selected our company for an incubation program in Silicon Valley and helped the founders organize their first Crowdfunding campaign, which was a success, with over 260.000 USD raised, allowing mass production of the product.
In 2018 Vitesy launched its second product on Kickstarter with immediate success: at the time, Natede (vitesy.com/natede) became the most backed anti-pollution product ever, with over 1 million USD raised. Thanks to these funds and to a huge support from the European Union in the form of a 2 million € grant (coming from the highly competitive “Horizon 2020” programme for advanced research and product design), Natede was put in production and launched on the market in 2020, followed in 2022 by Natede Smart (an evolution of Natede) and Eteria (vitesy.com/eteria), two sustainable and connected Air Purifiers that are able to monitor and purify your indoor air without having to change the filter, thanks to the technology of photocatalysis.

In 2022, Vitesy launched its most revolutionary product yet: Shelfy (vitesy.com/shelfy), the device that fights food waste by extending the shelf life of food inside the refrigerator. Using photocatalysis, Shelfy eliminates bacteria and removes odors effectively and sustainably. After an extremely successful pre-order campaign, which raised over 1,1 mln USD in very challenging market conditions, Shelfy has been developed and effectively distributed in the market in a much shorter time than the previous products, thanks to the company’s greater expertise and growing commercial development.
Shelfy has become Vitesy’s best selling product and is helping the company increase its capabilities and expertise, and helping thousands of customers waste less food every day. Vitesy stays committed to a path of continuous improvement and constant product innovation, so expect to see many new surprises down the line.
Looking outside of Vitesy-branded products for Consumer customers, the company has been also successful in integrating its photocatalytic technology into other brands’ appliances and products, further cementing its reputation as innovators and proving the effectiveness of its technology.

Company Information
Company name: Laboratori Fabrici Srl
Registered Address: Piazzetta Ado Furlan, 4 - 33170 Pordenone (PN) - Italy
VAT Number: IT01786900934
Staff count: >25 people