The Future is Now: Shaping Tomorrow’s World Together Today

Dear visitors, partners and friends of IFA,

Welcome to Berlin! As the gates of our longstanding exhibition open beneath the Funkturm, it’s not just the industry that turns its attention to our capital — it’s the entire global tech and business landscape. For over a century, IFA has been the international compass for progress and innovation in consumer tech, and for almost two decades, the home electronics sector as well.

This year’s theme captures our vision more precisely than ever: “The Future is Now.”

At IFA, we are showcasing future scenarios that have the potential to change our daily lives over the next decades. Technological evolution is taking place constantly and IFA is where we can dive into this new reality. Some of it has already started to impact consumers.

Artificial intelligence is increasingly integrating seamlessly into our daily lives, highly efficient smarthome systems are noticeably easing the burden on households, and modern future-tech applications are continuously expanding the spectrum of what is technically possible and socially meaningful.

At IFA, you’ll experience these developments not as abstract concepts, but in the form of market-ready, tangible products that deliver real added value and allow you to get a glimpse of countless opportunities.

As owner of the IFA brand, GFU is proud to present the strength and relevance, both economically and socially, of our industry to the world in Berlin each year. For us, IFA is far more than a trade fair: it is the decisive global platform for society- and people-oriented innovations. It acts as a strategic decision-making place for industry, retail, politics and the media, and a driving force for sustainable growth. Here the innovators of our sector come together to set value, standards and chart the course for the coming years. 

I invite you to actively enjoy the dynamic of our strong global network, forge valuable contacts, and experience the potential of technologies that have already started actively shaping our future today.

Wishing you a truly inspiring,  successful, and forward-looking IFA 2026!

Cordially,

Carine Chardon
Managing Director, GFU Consumer & Home Electronics GmbH