IFA Paper – Edition Three

Floor Talk – Voices from Guests, Partners and Friends on IFA

IFA VOICES 2025 - Guests, Partners and Friends on IFA



No wonder the world keeps coming back. IFA has its own magnetism – bringing together every player that matters, year after year, and giving each of them a reason to stay loyal.
Christian Kollesch, VP & CEO Marketplace, MediaMarktSaturn


Berlin is chaotic, yet cool. A city that’s young, creative, and constantly reinventing itself. Every year feels new – a perfect match for IFA and its focus on innovation.
Sebastian Kebbe, CEO, Beurer


For Samsung, IFA is an absolute must-attend event: there is simply no better
place to showcase our innovations and engage with all the key audiences in one space.
Diana Diefenbach, Senior Manager Technical Product Management and Communication

 

IFA is the place to discover innovations across diverse categories and to network with passionate professionals and customers from around the world. This combination makes IFA an inspiring hub for the entire tech community
Steve Shin, CEO Western Europe, LG Electronics

 

We are living in a time where technology and AI evolveat breathtaking speed. From sensing capabilities to decision-making intelligence and device responsiveness – everything is advancing rapidly and will transform almost every aspect of daily life This is truly the age of makers, and we want to inspire creators worldwide to join forces and shape this new era.
Steven Yang, CEO & Founder, Anker Innovations

 

This year Siemens is celebrating 100 years of the oven – a milestone that aligns perfectly with IFA’s 101-year history. You could say the oven has accompanied the trade show every step of the way, evolving in parallel: from the very first model to today’s smart appliances that suggest recipes and prepare automatically
Enrico Hoffmann, Head of Sales & Marketing, Central Europe, BSH

 

As IFA’s sustainability partner, we put circularity at the center: how to close loops and shape a positive economy. Over the past days we’ve already seen these ideas resonate strongly – sparking inspiring discussions on innovation and the future that will continue throughout the show. 
Nora Sophie Griefahn, Co-Founder, Cradle to Cradle

Floor Talk – Voices from Guests, Partners and Friends on IFA
IFA is not just about networking – it’s about exchanging perspectives, learning from each other and gaining insights you can take straight into your own strategy. That’s what makes it so important for retail.

Christian Kollesch,
VP & CEO Marketplace,
MediaMarktSaturn

 
Berlin is chaotic, yet cool. A city that’s young, creative, and constantly reinventing itself. Every year feels new – a perfect match for IFA and its focus on innovation.

Sebastian Kebbe,
CEO,
Beurer

 
For Samsung, IFA is an absolute must-attend event: there is simply no better place to showcase our innovations and engage with all the key audiences in one space.

Diana Diefenbach,
Senior Manager Technical Product
Management and Communication,
Samsung

 
IFA is the place to discover innovations across diverse categories and to network with passionate professionals and customers from around the world. This combination makes IFA an inspiring hub for the entire tech community.

Steve Shin,
CEO Western Europe,
LG Electronics

 
We are living in a time where technology and AI evolve at breathtaking speed. From sensing capabilities to decision-making intelligence and device responsiveness – everything is advancing rapidly and will transform almost every aspect of daily life. This is truly the age of makers, and we want to inspire creators worldwide to join forces and shape this new era.

Steven Yang,
CEO & Founder,
Anker Innovations 

 
This year Siemens is celebrating 100 years of the oven – a milestone that aligns perfectly with IFA’s 101-year history. You could say the oven has accompanied the trade show every step of the way, evolving in parallel: from the very first model to today’s smart appliances that suggest recipes and prepare automatically.

Enrico Hoffmann,
Head of Sales & Marketing
Central Europe,
BSH

 
As IFA’s sustainability partner, we put circularity at the center: how to close loops and shape a positive economy. Over the past days we’ve already seen these ideas resonate strongly – sparking inspiring discussions on innovation and the future that will continue throughout the show.

Nora Sophie Griefahn,
Co-Founder,
Cradle to Cradle