IFA Paper – Edition Two

For Retailers, Doors Open Wider: Unlock Your Benefits

Retailer ticket holders unlock a tailored IFA experience designed for business and networking.

Marketing & advertising
Communication & Connectivity

    • Retail Lounge (Palais am Funkturm, 2nd floor)
      Open daily from 8:00. Coffee by JURA, light breakfast, fast WiFi, workstations, free meeting rooms.
    • Retail Lunch (Restaurant Brandenburg, Hall 21b)
      12:00–14:30, exclusive for Retailer Ticket holders. Complimentary buffet & networking space.
    • Guided Tours (meeting point: Retail Lounge)
    • Curated routes through Smart Home, Green Tech and AI. Book onsite at the Retail Lounge desk or via the IFA App.
    • Global Markets Access (Hall 10.2–15.1)
      Direct sourcing hub: meet OEMs, discover new suppliers and negotiate partnerships.
    • Fast Lane Access
      Dedicated entry gates on Opening Day (until 12:00) for Retailer Ticket holders.

    One badge, a whole city.

    With a valid Retailer Ticket, Berlin extends the IFA experience beyond the fairground. Culture, wellness, nightlife – all with special access for IFA’s retail community.

    • Fotografiska Berlin (Exhibition Takeover)
      Free entry for IFA Retailers (show badge at entrance).
    • Dark Matter
      Free entry with Retailer Ticket (5–10 Sept). Berlin’s immersive light art by Christopher Bauder.
    • Liquidrom
      25% off 2h ticket incl. Floating Sound Experience, towel & robe. Valid with IFA badge at cashier, 5–10 Sept.
    • Konzerthaus Berlin
      10% off all in-house events (5–30 Sept). Code IFA25 online at konzerthaus.de.
    • Teufelsberg Berlin
      20% off entry (4–10 Sept) with code IFA20 (online only).
    • Club Maxxim
      Exclusive IFA nights, 5–9 Sept, 19–21h. Free entry + €10 signature welcome drink (with Retailer Ticket).
    • Coco Coworking Space
      10% off day passes (show badge onsite).