Lights, Cameras, Create! Impressions from the IFA Creator Hub
Lights, Cameras, Create! Impressions from the IFA Creator Hub
The ring lights were shining and the podcast mics were on at the Creator Hub on Friday as influencers and digital creators shared their IFA moments with millions of followers
. TikTok trendsetters demoed the latest gear from brands including Sony, Braun and Philips, with photo walls becoming backdrops for live content. TikTok’s own team was on-site, hosting personal care product livestreams at its TikTok Shop and the keynote “From Sparks to Sales”, where Maximilian Schmitt and Simon Fröhlich joined Dr Alexander Dony of appliance maker BSH to discuss all things creator culture. This year more than 1500 influencers and creators will be at IFA, crafting stories and sharing highlights in real time.
