Smells Like Tech Spirit: Discover the IFA Moments
Smells Like Tech Spirit: Discover the IFA Moments
IFA Moments 2025
Between product launches and panels, IFA also serves ramen, washes sneakers, drops live podcasts and turns the Sommergarten into a concert stage. These are the moments where technology meets food, music, play and everyday rituals. Planned yet full of surprises, these are snapshots of how innovation slips into life and life slips back into IFA.
eufyMake × Michael Schulte
Pop star Michael Schulte shares a father-son art story before leading a cartoon workshop with Berlin school kids – creativity made tangible with eufyMake tools. (Invite only)
Tues Sept 9, 11:00 @ Creator Hub
TikTok Shop Goes Live
Streaming straight from IFA with live shopping, brand collabs and creator workshops. Watch, shop, repeat.
Always On @ Creator Hub
Kitchen Party by Siemens
Ramen with a twist – and plenty of fun on stage. Chefs Carsten Röhr and Torsten Kluske turn cooking into entertainment with the audience joining, tasting and celebrating.
7 Sept, 16:30 @ Siemens
Positive Impact Workshop by Cradle to Cradle
How circular products and business models create market value and resilience – a hands-on workshop with the pioneers from Cradle to Cradle.
Mon Sept 8, 13:00 @ IFA NEXT Lab
Webedia: Retro Tech Rewind
From Walkmans to flip phones – and beyond. Retro still shapes tomorrow’s tech, as AlexiBexi, Dawid Hallmann and IFA CEO Leif Lindner rewind through the classics.
Mon Sept 8, 16:15 @ Hall 5.2
Laundry Experience by Miele at IFA Sommergarten
Hot summer’s day? Cool off under a refreshing rain shower and discover how Miele makes tough laundry effortless. Highlight: the Sneaker Wash with the Miele WashBag – gentle, effective, no scrubbing needed.
Mon Sept 8, 11:00 @ Sommergarten
Metz: Daniel Sommer Live
Meet & greet, selfies, autographs – plus a live acoustic set and smart TV giveaway with German pop singer Daniel Sommer.
Mon Sept 8, 15:00 @ Metz
Webedia: Find Your Next Tech
IFA editors pick their favourite discoveries – from instant wows to slow-burn surprises. Expect debate, passion and plenty of opinion.
Tues Sept 9, 15:30 @ Hall 5.2
Bosch: Deutschland kocht! Finale
Months of anticipation, one last cook-off. Germany’s best hobby chefs compete, the jury decides and the crowd cheers. Culinary passion meets fan culture.
7 Sept, 11:00–17:00 @ Bosch
IFA Next: Pitch Battle Finale
The startup showdown: sharp pitches, tough questions, one winner – earning a free booth at IFA Next 2026.
7 Sept, 17:00 @ Hall 25
A Playground for Games
Berlin’s indie game hub at IFA: discover fresh titles, meet the devs and play beyond the mainstream. A playground for what’s next.
Always On @ Playground
AlphaTheta: DJ Future Check
Pro decks, demos and live beats: AlphaTheta (Pioneer DJ) turns the booth into a club, showing where music tech is headed.
Always On @ AlphaTheta
TK “Mental Hell”: Live Podcast
An unfiltered conversation about digital health and mental wellbeing – live on stage.
Tues Sept 9, 14:15 @ Creator Stage
Sony: From First Shot to Full Campaign
Street photography as strategy: Thomas Kakareko and Sony’s Mike Suminski share the journey from documentary images to global campaigns – and launch the new Alpha 7CR.
7 Sept, 14:00 @ Creator Stage
Live Podcast by Fest & Flauschig
Böhmermann & Schulz live in the IFA Sommergarten: podcast cult meets open-air chaos, with sharp humour, surprise moments and a crowd ready to join in.
Sept 7, 20:00 @ Sommergarten