Innovation For All - The IFA Podcast

IFA 2025 | Technology for Everyone: When Innovation Meets Inclusion

Live from IFA, we speak with Lebenshilfe Berlin about genuine participation and the role technology can play in creating a more inclusive society. The conversation explores its partnership with IFA, responsibility and a vision for a future in which innovation truly includes everyone.

Guest: Lebenshilfe Berlin // Self-help and Advocacy Organisation (Lebenshilfe Berlin e.V.)

IFA 2025 | DoktorFroid at IFA: Responsibility, Impact & Soft-Serve Ice Cream

Olli and Paul from DoktorFroid discuss how an online community can create genuine social impact. They talk about initiatives such as “Loot für die Welt”, their responsibility as creators and their impressions of IFA, as well as future projects, robots and, of course, soft-serve ice cream.

Guests: Paul Stehr & Oliver Dombrowski // Content Creators & Podcasters (DoktorFroid / Gentle Nerds UG)

IFA 2025 | Digital Sovereignty – Sascha Pallenberg on Media Literacy & IFA Innovation Awards

Sascha Pallenberg discusses media literacy, digital independence and the responsibility of technology manufacturers. He also shares insights from his role on the IFA Innovation Awards jury and explains what he believes distinguishes genuine technological innovation.

Guest: Sascha Pallenberg // Tech Blogger, Podcaster & Newsletter Author (MeTacheles)

IFA 2025 | Street, Stories, Next Steps: Thomas Kakareko at Viva la IFA

Thomas Kakareko talks about his passion for street photography, upcoming projects and the things still on his personal bucket list. He also offers insights into the Sony Street Photography competition, including the selection process and what makes a truly powerful photograph in his eyes.

Guest: Thomas Kakareko // Photographer, Creative Consultant & Content Creator (self-employed)

IFA 2025 | Between Legal Paragraphs and Posts – Herr Anwalt Meets Viva la IFA

Tim Hendrik Walter, better known as Herr Anwalt, explains how he went from being a traditional lawyer to one of Germany’s best-known legal content creators. He discusses his position between law and social media, his impressions of IFA and his career guide for Gen Z.

Guest: Tim Hendrik Walter // Lawyer, Specialist Lawyer for Family Law & Content Creator (Herr Anwalt)

IFA 2025 | HEDGEHOG will blow you away (EN)

Bjørn Holte, founder of Hedgehog Dryer, explains how a simple frustration in Norway’s snowy mountains developed into an innovative business idea. He discusses the development of the company’s powerful dryers, his design philosophy and what it takes to build and grow a company in a rapidly changing world.

Guest: Bjørn Holte // Founder & CEO (Hedgehog Dryer)

Miele Next Level: AI, Sustainability & Market Strategy 2025

Rebecca Steinhage discusses Miele’s future in the digital age. The conversation covers new products, artificial intelligence, the Miele app and the company’s sustainability strategy, as well as market positioning, retail partnerships and how Miele plans to continue setting standards in the industry.

Guest: Rebecca Steinhage // Executive Director Human Resources & Corporate Affairs (Miele)

One Month Before the Event – IFA 2025 Double Check

Just a few weeks before IFA 2025, Leif Lindner and Peter Zyprian independently answer the same set of questions. They discuss their personal highlights, emerging trends and IFA’s position in the global technology market, offering two perspectives on what visitors and exhibitors can expect.

Guests: Leif Lindner & Peter Zyprian // CEO (IFA Management GmbH) & IFA Retail Ambassador (IFA Management GmbH)

Repair Instead of Throwing Away? Joachim Dünkelmann on the Opportunities and Challenges of the New Right

Joachim Dünkelmann from BVT discusses the right to repair and what it means for consumers, specialist retailers and manufacturers. The conversation covers opportunities for retail, skilled-labour shortages, costs, spare parts and what needs to change to make repairing products more attractive than replacing them.

Guest: Joachim Dünkelmann // Deputy Managing Director (Bundesverband Technik des Einzelhandels e.V. – BVT)

Darkviktory Unplugged: Between Animation, Conviction and Hope

YouTuber, animator and author Mik, known as Darkviktory, talks about his career, creative choices and social responsibility. The conversation explores AI from an artist’s perspective, the political role of entertainment and how events such as IFA can provide greater visibility for queer and younger voices.

Guest: Mik aka Darkviktory // YouTuber, Animator & Author (Darkviktory)

Location with a System: Sascha Kabierske on the Future of Brick-and-Mortar Retail

Sascha Kabierske from MediaMarktSaturn discusses the future of physical retail spaces. New concepts such as Xpress, Smart and Lighthouse illustrate how the shopping experience is evolving, while the conversation also covers location strategy, expansion, sustainability and digital innovation.

Guest: Sascha Kabierske // Authorized Signatory, Real Estate & Asset Management (MediaMarktSaturn Deutschland)

Plankton.mp4: Between Animation and Everyday Chaos

Plankton explains how everyday stories and absurd situations become his successful animated short videos. He talks about his creative process, the combination of comedy and educational content, the technology that has influenced him and what it might take to bring him to IFA.

Guest: Anton aka Plankton // Animation Creator & Web Video Producer (plankton.mp4)

The Future of Retail: Trends, Technologies & IFA 2025 – In Conversation with Peter Zyprian

Peter Zyprian discusses the future of retail and IFA’s role as an international platform for innovation. Topics include emerging technologies, closer collaboration between retailers and manufacturers, digitalisation, global market developments and the potential of sustainability as a competitive advantage.

Guest: Peter Zyprian // IFA Retail Ambassador (IFA Management GmbH)

Leif Lindner on Lessons Learned, Change and Visions

Leif Lindner looks back at IFA 2024 and discusses its successes, challenges and lessons for the next edition. Topics include structural changes, strategies for younger audiences, upcoming trends and innovations, and the return of Global Markets to the exhibition grounds.

Guest: Leif Lindner // CEO (IFA Management GmbH)