IFA Global Markets 2026 brings experts to the stage

IFA Global Markets 2026: The ‘Expert Talk Stage’ will focus on procurement trends, the successful integration of AI and how to respond to changing circumstances

IFA Global Markets, Europe’s leading B2B sourcing platform for OEM, ODM and OBM products, is once again presenting the “EXPERT TALKS” at IFA Berlin – the industry gathering for buyers, distributors and developers in the tech sector. Over three days, IFA Global Markets will not only bring together international suppliers, buyers and sales executives to discuss the key changes in global supply chains, but will also showcase the finest selection of components, spare parts, sensor technology and semiconductors.

From 5 to 7 September 2026, market analysts, supply chain strategists and executives will come together at this convention to discuss practical insights into expansion in the European market, the use of AI, design forecasts and new EU compliance standards. Highlights of the EXPERT-TALKS programme on Saturday 5 September include, amongst others:

- Fireside Chat with Alex Tatham: The European Head of Sales will discuss applications of ‘practical AI’ in sales channel ecosystems, as well as strategies for selecting and motivating high-performing sales partners.
Date: Saturday 5 September, 10.30 am, IFA Global Markets, Hall 25

- Pricing and value dynamics: Industry analyst Carl West examines how AI has redefined the value equation and transformed modern pricing methods.
Date: Saturday 5 September, 11.30 am, IFA Global Markets, Hall 25

- Trends in materials and finishes: CMF designer Anouk Groen presents her annual trend forecast on the key developments in colours, materials and finishes.
Date: Saturday 5 September, 12.30 pm, IFA Global Markets, Hall 25

- Expansion in Europe: The founders of Grow Europe present new research findings on scaling business operations across various European countries.
Date: Saturday, 5 September, 12.30 pm, IFA Global Markets, Hall 25

Policy frameworks, resilient supply chains and global trade will be the focus of the Expert Talks on Sunday, 6 September 2026. The following formats, amongst others, will take place:

- Outlook on EU regulation: Paolo Falcioni, Director General of APPLiA, outlines current legislative changes and new compliance requirements affecting the household appliances sector.
Date: Sunday, 6 September 2026, 10.30 am, IFA Global Markets Hall 25

- Supply Chain Strategy: Jasmine Konnegan presents actionable strategies for transforming operational bottlenecks and supply pressures into drivers of innovation.
Date: Sunday, 6 September 2026, 11.30 am, IFA Global Markets Hall 25

- B2B China Panel Discussion: A discussion with Paul Weedman, Etienne Finet and Chris Pereira on strategic guidance for buyers and sellers navigating the dynamics of trade with China.
Date: Sunday, 6 September 2026, 3.00 pm, IFA Global Markets Hall 25

From sustainability and retail data to cyber regulations: these discussions will take place on Monday, 7 September 2026:
- Brand-building through sustainability: Julian Thormählen, co-founder and CEO of Vonmählen, explains how deeply embedded sustainability enhances commercial brand value.
Date: Monday, 7 September 2026, 10.30 am, IFA Global Markets Hall 25

- Channel analytics: Dr Rudi Aunkofer presents the latest iSCMI sales studies and channel data from the German retail market.
Date: Monday, 7 September 2026, 12.30 pm, IFA Global Markets Hall 25

- EU Cyber Resilience Act: The VDE offers manufacturers key advisory information on the upcoming compliance requirements affecting all internet-connected devices and software.
Date: Monday, 7 September 2026, 1.00 pm, IFA Global Markets Hall 25

Admission & Event Information
Attendance at IFA Global Markets is restricted to accredited trade visitors with a valid B2B ticket. You can find all the information about IFA Global Markets here: IFA Global Markets | IFA Innovation For All