4 Sep 2026 – 14:00 – 1 h 30 min
Location: Hall 25 / Booth 207
Format: Keynote

EcoComply Press Conference

PPWR Is Now Law: What Electronics Manufacturers Must Do Now

The EU's Packaging and Packaging Waste Regulation (PPWR) entered force 12 August 2026, adding new EPR and reporting duties for electronics makers selling into the EU. EcoComply outlines what's changing and what non-EU brands must do now.

Presented by
Track: World of AI & Future of Tech
Language: English
The EU's Packaging and Packaging Waste Regulation (PPWR) entered into force on 12 August 2026, introducing new extended producer responsibility and reporting obligations for companies placing packaged electronics on the EU market. For non-EU manufacturers and importers, this adds to an already complex compliance landscape spanning CE marking, GPSR, and WEEE/battery EPR schemes.
At IFA 2026, EcoComply - an AI-native EU product compliance agency — will outline what PPWR means in practice for electronics brands: which packaging categories are affected, new registration and reporting deadlines by country, and how manufacturers can avoid market-access disruption. The briefing will also cover how compliance requirements are converging across GPSR, PPWR and EPR, and what "compliance-ready" looks like for a brand entering the EU market in 2027.
EcoComply is exhibiting at IFA Next, Booth 207.
Key Takeaways:
• PPWR is now in force - packaging EPR and reporting duties apply now, not in a future transition period

• Requirements vary by EU country - a single EU-wide "CE strategy" is not enough

• Non-EU manufacturers face the highest exposure - and the shortest runway to comply
EcoComply Press Conference