How Circularity Sells in CE and Sport
How Circularity Sells in CE and Sport
In this Fireside Chat, Liam McSherry, Founder of flocq, explores how consumer electronics (CE) brands and sports organizations are transforming circularity, eco-innovation, and responsible messaging into scalable sales strategies.
Speakers
Track: Smart & Sustainable Living
Language: English
Access: Trade Visitors Only
Circularity is no longer just an ESG checklist item—it is a proven commercial engine driving brand loyalty, channel growth, and customer engagement. In this Fireside Chat, flocq's Liam McSherry explores how consumer electronics brands and sports organizations are transforming circularity, eco-innovation, and responsible messaging into scalable sales strategies.
Drawing on real-world case studies across consumer tech and sports partnerships, attendees will discover practical approaches to embedding circular product lifecycles, activating eco-conscious fans and retail channels, and communicating environmental value authentically without falling into the greenwashing trap.
Whether you are launching sustainable hardware or leveraging sports platforms to amplify purpose-driven impact, you will walk away with actionable insights on turning sustainability into your strongest competitive advantage.