Creator Economy Live: Platform Forward: Inside the Decisions Shaping the Creator Economy

Platforms are reshaping how products are discovered, reviewed, and bought - and the decisions being made right now will define the next 12 months. Platform leaders share what's coming, what's changing, and what it means for creators and brands.

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Language: English

The creator economy doesn't exist without platforms. But platforms don't thrive without creators, brands, and the ecosystems connecting them.
And right now, those platforms are making decisions that will reshape how products are discovered, reviewed, and bought. Algorithm shifts. New monetisation tools. AI-generated content policies. Shopping integrations. The next 12 months are going to look very different from the last.
In this session, platform leaders share what's coming - the features they're building, the creator behaviours they're seeing, and what it all means for brands trying to reach highly informed, research-driven audiences.

Where the major platforms are placing their bets in the next 12 months
How algorithm and format changes are reshaping long and short-form content
The rise of social commerce - and whether consumer tech is ready for it
How platforms are thinking about AI content, authenticity, and creator trust
What a healthy platform-creator-brand ecosystem actually looks like