Sony x Thomas K & IFA

IFA partnered with Sony for an exciting video contest, bringing together the creative community. Berlin-based photographer Thomas Kakareko played a key role in promoting and judging the competition, which drew a wave of talented videographers.

The contest gained momentum on Instagram, fueled by Sony and influencer networks, and culminated in a live showcase at IFA. Selected winners had the exclusive opportunity to present their work in a dedicated exhibition, celebrating creativity, storytelling, and cutting-edge visuals.